When Shinedown’s “Second Chance” became a Top 10 hit in 2009, an era ended. That song became the last Rock song to reach the Top 10 on the Billboard Hot 100. No, we don’t mean people no longer love rock. From Queen to Nirvana, Classic Rock remains revered, even by people who are now … Continue reading The Last Rock Song »

As specialists in researching new music, Integr8 is generally focused on what’s happening today in contemporary music. However, there are times when clarity about the present comes from understanding the patterns of the past. Now that so much of what’s to come seems uncertain, it seems like the perfect time to take a trip through … Continue reading Three Lessons the Millennium Has Taught Us about Popular Music »

In our previous post, we introduced the Generational Music Cycle, which shows how music tastes change predictably when a new generation becomes the primary consumer or creator of popular music. For almost two decades, millennials have been the generation picking the hits. They made Hip Hop fun in the 00s. They made EDM DJs stars … Continue reading How The Homelanders Will Soon Change Popular Music »

In their best-selling book, “Generations: The History of America’s Future,” William Strauss and Neil Howe describe in great detail The Crisis of 2020. They talk about how the crisis would seemingly come out of nowhere. They talk about how an era of incurable divisiveness and political bickering would suddenly shift to a mood of community … Continue reading Introducing the Generational Music Cycle »