Category: Blog

Our Giving Tuesday Pledge

November 27, 2018
Urban Ministries of Wake County Food Pantry

Today is Giving Tuesday, a recent addition to the holiday season calendar. It is a day that has become increasingly important for nonprofit organizations to reach their annual fundraising goals. The leading software platform for nonprofits, Network for Good, reports that the number of donors on their platform has grown from 7,000 on the first … Continue reading Our Giving Tuesday Pledge »

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How’s Radio Doing in Australia and New Zealand?

November 6, 2018
Sydney Harbour Bridge

I recently returned from Australia and New Zealand, where I had the pleasure of meeting with representatives of most of the major radio groups in both countries. If you’ve ever visited either country, you know that—thanks to breathtaking scenery, friendly people and excellent cuisine—it’s next to impossible to come home with anything but positive perceptions. … Continue reading How’s Radio Doing in Australia and New Zealand? »

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What Radio Stations Can Learn From Gas Stations

October 30, 2018

Back in June, in the blog Radio Needs Second-Order Thinking, Jon Coleman introduced us to the concept of second-order thinking and how beneficial it can be for radio.  First-order thinking is considering the immediate impact of the decisions we make. Second-order thinking is considering all the potential consequences of the decisions we make. When a … Continue reading What Radio Stations Can Learn From Gas Stations »

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Getting to the Why

October 2, 2018

Years ago, I was presenting some results to an internal client. He was a sales rep who had seen dozens of quantitative research studies my team conducted. We had asked a question about social media, and he said, “Why are they using Friendster instead of Myspace [it was a long time ago]? What’s the difference?” … Continue reading Getting to the Why »

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