For millions of Americans, podcasts provide more than information and entertainment. They offer companionship, familiar voices, and a sense of belonging.
New research among 2,000 Americans reveals that roughly half of podcast consumers say podcasts keep them company when they don’t have people around and that some hosts feel like friends. And that connection extends beyond listening: 43% have taken a podcast-related community action, from chatting with other listeners to attending a live show.
Join us to explore what these findings mean for podcast creators, networks, advertisers, and brands. We’ll examine the relationship between podcast habits and connection, the role of audio and video, and why community matters to sports podcast fans. You’ll leave with practical ideas for encouraging participation, strengthening audience relationships, and creating sponsorships that support the communities that listeners value.
Presented by Locked On Podcast Network, Coleman Insights, Sounds Profitable, and Sound Off Podcast Network.
Don’t miss The Power of Community webinar Thursday, November 5th at 2PM ET/11AM PT.
Register and save your seat now.
