Somewhere along the line, anticipation died. It may have been when Heinz started selling ketchup in a plastic container, and you no longer had to excavate your prize from a glass bottle with a knife. It may have been when smartphones reached critical mass, and the answer to every single question in the … Continue reading Radio and the Death of Anticipation
Read Full Article »The Athletic, the subscription-only sports website, featured an article titled, “Ben Roethlisberger’s radio show has turned into a must-listen because he’s ‘not afraid to say things’.” For anyone in the radio industry, seeing a connection made between “must-listen” and “radio” is like watching the clouds part and hearing the angels sing. What’s so special about … Continue reading Authenticity: Radio’s Secret Weapon
Read Full Article »Radio loves a good countdown. WMCA-FM in New York was counting down the hottest singles all the way back in the 1950s. Casey Kasem took the countdown format coast-to-coast with the debut of American Top 40 in July 1970 (on just seven stations!) Countdowns have stood the test of time, from syndicated programming to the … Continue reading Our Top 5 Blog Posts of 2018
Read Full Article »Do listeners visit your radio station or podcast for the product or the brand? While you chew on that, let’s visit the story of Palessi. A couple of weeks ago, Payless ShoeSource opened a pop-up boutique store at a former Armani location in Santa Monica. The company invited groups of upscale fashion gurus and social … Continue reading The Palessi Brand Fit Lesson for Radio
Read Full Article »For the second year in a row, I watched marketing guru Seth Godin deliver the keynote address at Internet Summit in Raleigh, North Carolina. As always, Seth offered the attendees various nuggets of knowledge. Things like: Ignore the masses. “Seek out your most viable audience and shun the non-believers.” “Make things better by making better … Continue reading Direct Marketing is Easy. Brand Marketing is Hard.
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Today is Giving Tuesday, a recent addition to the holiday season calendar. It is a day that has become increasingly important for nonprofit organizations to reach their annual fundraising goals. The leading software platform for nonprofits, Network for Good, reports that the number of donors on their platform has grown from 7,000 on the first … Continue reading Our Giving Tuesday Pledge
Read Full Article »Last Tuesday, my colleague Warren Kurtzman blogged about the value of video strategy for radio stations. The effective use of video is one cost-effective way brands can tell their story and reach potential consumers in new, emotional ways. Warren explained in his blog that there are a number of examples from the recent midterm elections … Continue reading Why Elton John Will Make You Cry
Read Full Article »Now that the US midterm elections are—mostly!—behind us, we can look back at some of the marketing techniques candidates and their campaigns used and consider their implications for the radio industry. Fortunately for many of our clients, many of these campaigns continued to recognize the value of radio to engage consumers and target audience segments … Continue reading Can Video Make the Radio Star?
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I recently returned from Australia and New Zealand, where I had the pleasure of meeting with representatives of most of the major radio groups in both countries. If you’ve ever visited either country, you know that—thanks to breathtaking scenery, friendly people and excellent cuisine—it’s next to impossible to come home with anything but positive perceptions. … Continue reading How’s Radio Doing in Australia and New Zealand?
Read Full Article »Back in June, in the blog Radio Needs Second-Order Thinking, Jon Coleman introduced us to the concept of second-order thinking and how beneficial it can be for radio. First-order thinking is considering the immediate impact of the decisions we make. Second-order thinking is considering all the potential consequences of the decisions we make. When a … Continue reading What Radio Stations Can Learn From Gas Stations
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