Late last year, I wrote about the ads on your radio station fitting its brand. One of the things I touched on is the benefit of having your station’s own hosts and personalities reading your ad copy. At the Worldwide Radio Summit earlier this month, the benefits of host-read copy came up once or twice. … Continue reading Engaging Content: Everything Old Is New Again
Read Full Article »There are times in the lifespan of a radio station when making changes makes sense. Often, these changes are guided by research. A library music test is a great opportunity to freshen up the sound of the station. A perceptual study may indicate that a shift in music strategy or positioning would be a sound … Continue reading Don’t Change Your Radio Station
Read Full Article »About a month ago, I started on one of those “two shakes a day” diets. Wait, I’m not supposed to call it a diet. About a month ago, I started on one of the two shakes a day LIFESTYLES. I’m only slightly embarrassed to say I needed something to get me started toward a healthier … Continue reading What Radio Stations And Diets Have In Common
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Last Friday, May 4th, Coleman Insights delivered a presentation to the Worldwide Radio Summit in Hollywood called “Outside Thinking: Flip The Script On How You Think About Your Radio Station”. During the session, Coleman Insights President Warren Kurtzman and Executive Vice Presidents/Senior Consultants John Boyne and Sam Milkman explained how radio station programmers can fall … Continue reading Three Ways Radio Stations Misunderstand Their Listeners
Read Full Article »Later this week, we’ll be in Hollywood to present “Outside Thinking: Flip The Script On How You Think About Your Radio Station” to the Worldwide Radio Summit. What is Outside Thinking? Let’s face it. Most of us in the radio industry don’t listen like a typical listener—we inadvertently practice Inside Thinking. We believe listeners hang … Continue reading How Will Your Radio Station Use Outside Thinking?
Read Full Article »On May 4, 2015, American Express announced the launch of a “coalition loyalty” rewards program called Plenti. A coalition loyalty program offers incentives to customers of two or more businesses in exchange for user data. On April 16, 2018, members received an e-mail notifying them of Plenti’s demise. What went wrong? American Express should be … Continue reading Why The Plenti Loyalty Program Failed
Read Full Article »Is your radio station filling a need? Many brands that identified the needs of their customers and then served those needs are finding great success. Do you remember the term, “Bankers’ Hours”? Not often heard in the lexicon anymore, this referred to a short working day because banks were traditionally open to the public from … Continue reading Identify A Need And Fill It
Read Full Article »On February 23, 2015, ESPN released “The Great Analytics Rankings”. This study ranked all 122 professional sports franchises in Major League Baseball, the National Football League, the National Basketball Association and the National Hockey League. The ranking criteria were “the strength of each franchise’s analytics staff, its buy-in from execs and coaches, its investment in … Continue reading Why Radio Needs To Trust The Process
Read Full Article »Trader Joe’s has a distinct and defined image in a very crowded, competitive grocery space. While most grocery market chains struggle to eke out very small margins, Trader Joe’s profits soar. How do they do it? Let me count the ways. IT’S FUN. A grocery store? Fun? It’s true, it’s hard not to smile in … Continue reading The Branding Genius Of Trader Joe’s
Read Full Article »Last week, the east coast got battered with its FOURTH winter storm in three weeks. Raleigh had some wintry weather too (yeah, yeah, I know, cry you New Englanders a river). When this happens, many of us have the luxury of taking our laptops home and avoiding a harrowing and potentially hazardous commute. If you’re … Continue reading The Power Of Radio In Tough Times
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