Later this week, we’ll be in Hollywood to present “Outside Thinking: Flip The Script On How You Think About Your Radio Station” to the Worldwide Radio Summit. What is Outside Thinking? Let’s face it. Most of us in the radio industry don’t listen like a typical listener—we inadvertently practice Inside Thinking. We believe listeners hang … Continue reading How Will Your Radio Station Use Outside Thinking?
Read more »On May 4, 2015, American Express announced the launch of a “coalition loyalty” rewards program called Plenti. A coalition loyalty program offers incentives to customers of two or more businesses in exchange for user data. On April 16, 2018, members received an e-mail notifying them of Plenti’s demise. What went wrong? American Express should be … Continue reading Why The Plenti Loyalty Program Failed
Read more »Is your radio station filling a need? Many brands that identified the needs of their customers and then served those needs are finding great success. Do you remember the term, “Bankers’ Hours”? Not often heard in the lexicon anymore, this referred to a short working day because banks were traditionally open to the public from … Continue reading Identify A Need And Fill It
Read more »On February 23, 2015, ESPN released “The Great Analytics Rankings”. This study ranked all 122 professional sports franchises in Major League Baseball, the National Football League, the National Basketball Association and the National Hockey League. The ranking criteria were “the strength of each franchise’s analytics staff, its buy-in from execs and coaches, its investment in … Continue reading Why Radio Needs To Trust The Process
Read more »Trader Joe’s has a distinct and defined image in a very crowded, competitive grocery space. While most grocery market chains struggle to eke out very small margins, Trader Joe’s profits soar. How do they do it? Let me count the ways. IT’S FUN. A grocery store? Fun? It’s true, it’s hard not to smile in … Continue reading The Branding Genius Of Trader Joe’s
Read more »Last week, the east coast got battered with its FOURTH winter storm in three weeks. Raleigh had some wintry weather too (yeah, yeah, I know, cry you New Englanders a river). When this happens, many of us have the luxury of taking our laptops home and avoiding a harrowing and potentially hazardous commute. If you’re … Continue reading The Power Of Radio In Tough Times
Read more »“Digital photography killed Kodak’s business.” “Netflix put Blockbuster out of business.” “Amazon put Toys “R” Us out of business.” When an iconic brand goes under, the blame game always commences. The truth is, Amazon didn’t put Toys “R” Us out of business. Neither did Target or Wal-Mart. Toys “R” Us put Toys “R” Us out … Continue reading Why Toys “R” Us Is Closing
Read more »Does your brand have a base position? No matter what industry, whatever the size of the company…you must have a clearly understood base position. When we work with radio stations, we often refer to the foundation of our Image PyramidSM—the base music or talk position. For the other components of the pyramid (personality, specialty programming, … Continue reading Be True To Your Base Position
Read more »Where do you go when it’s time to brainstorm and talk shop? Recently, the Coleman Insights brain trust found itself where it often does on a random Friday afternoon. Chili’s. Just before the server took our orders, I noticed our dining musical accompaniment featured the ambient beats of “Jive Talkin’”, which had seamlessly faded into … Continue reading Reducing Friction On Your Radio Station – Part 2
Read more »Friction is a hot buzzword in marketing these days. It refers to obstacles in the customer experience. Can’t find the “submit” button on a form? Friction. Pop-ups getting in the way on a website? Friction. Getting charged unexpected fees? Very irritating friction. Are you adding friction to your radio station? How much has changed in … Continue reading Reducing Friction On Your Radio Station – Part 1
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