Does your brand have a base position? No matter what industry, whatever the size of the company…you must have a clearly understood base position. When we work with radio stations, we often refer to the foundation of our Image PyramidSM—the base music or talk position. For the other components of the pyramid (personality, specialty programming, … Continue reading Be True To Your Base Position
Read Full Article »Where do you go when it’s time to brainstorm and talk shop? Recently, the Coleman Insights brain trust found itself where it often does on a random Friday afternoon. Chili’s. Just before the server took our orders, I noticed our dining musical accompaniment featured the ambient beats of “Jive Talkin’”, which had seamlessly faded into … Continue reading Reducing Friction On Your Radio Station – Part 2
Read Full Article »Friction is a hot buzzword in marketing these days. It refers to obstacles in the customer experience. Can’t find the “submit” button on a form? Friction. Pop-ups getting in the way on a website? Friction. Getting charged unexpected fees? Very irritating friction. Are you adding friction to your radio station? How much has changed in … Continue reading Reducing Friction On Your Radio Station – Part 1
Read Full Article »Have you been looking for music on YouTube lately? Maybe on Instagram? Snapchat? Unknown artists, old and young, are using these platforms to share their talents with the world. YouTube has created a whole generation of musicians with massive amounts of followers, waiting to be heard by the widest audience possible. This isn’t so easy … Continue reading Do Artists Still Need Radio For Stardom?
Read Full Article »In the week leading up to the Super Bowl, my colleague Jon Coleman hypothesized why New England Patriots head coach Bill Belichick would be a great radio programmer. In the big game, it was Philadelphia Eagles head coach Doug Pederson who got the better of Belichick in a 41-33 victory. The post-game perception of Pederson … Continue reading How Research Won The Super Bowl
Read Full Article »“Our way or the highway”. “Because we’ve always done it that way”. “We know what we’re doing”. When one company takes over another, they often bring their own ideas, processes and people. When Alaska Airlines bought Virgin America in 2016, and subsequently announced they would get rid of the Virgin America brand, I thought it … Continue reading Are You Listening To Your Customers?
Read Full Article »Let’s imagine, this Super Bowl week, what it would be like if New England head coach Bill Belichick wasn’t the leader of the Patriots. In fact, let’s imagine him out of football completely. What if Bill Belichick was the program director of a radio station? What would those aircheck sessions look like? Belichick would dissect … Continue reading What if Bill Belichick Programmed Your Radio Station?
Read Full Article »When it comes to building, managing, and protecting their brand identities, radio stations rightfully tend to focus on the most important thing—the on-air product. The reputation management services help one manage and get a peek into how many stations are represented in the digital space indicates some areas of opportunity, both in brand management and … Continue reading Google My Radio Station
Read Full Article »According to a recent study from the Pew Research Center, many Americans get their news from social media. Breaking it down further, where is this “news” coming from? Friends’ posts and tweets? Articles? Alerts on the Facebook sidebar? It’s likely a combination of all three. The true sources of that news–brands like The New York … Continue reading Smart Branding in the Age of Smart Speakers
Read Full Article »After working as a Program Director at radio stations in various formats over the course of 20 years, I was fortunate to be involved in my share of research projects. Six months ago, I began my new role as an Associate Consultant at Coleman Insights. I work on projects for radio stations in just about … Continue reading Is Your Music Changing With Your Audience?
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