When it comes to building, managing, and protecting their brand identities, radio stations rightfully tend to focus on the most important thing—the on-air product. The reputation management services help one manage and get a peek into how many stations are represented in the digital space indicates some areas of opportunity, both in brand management and … Continue reading Google My Radio Station
Read Full Article »According to a recent study from the Pew Research Center, many Americans get their news from social media. Breaking it down further, where is this “news” coming from? Friends’ posts and tweets? Articles? Alerts on the Facebook sidebar? It’s likely a combination of all three. The true sources of that news–brands like The New York … Continue reading Smart Branding in the Age of Smart Speakers
Read Full Article »After working as a Program Director at radio stations in various formats over the course of 20 years, I was fortunate to be involved in my share of research projects. Six months ago, I began my new role as an Associate Consultant at Coleman Insights. I work on projects for radio stations in just about … Continue reading Is Your Music Changing With Your Audience?
Read Full Article »For the first blog post of 2018, our three Senior Consultants—Warren Kurtzman, John Boyne and Sam Milkman—continue their roundtable chat to offer their thoughts on the radio industry and the role of research in 2018. WARREN KURTZMAN: I think we need to start a discussion of how the radio industry looks in 2018 by looking … Continue reading Radio’s Encouraging 2018 Outlook
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For the final blog post of 2017, our three Senior Consultants—Warren Kurtzman, John Boyne, and Sam Milkman—sat down for a roundtable chat to reflect on some things they are thankful for this holiday season. SAM MILKMAN: We have very special relationships with our clients who treat us like partners – and often like family. I’m … Continue reading Holiday Gratitude
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Which radio station plays Classic Rock? Which radio station plays Hip Hop and R&B? Which radio station plays new hit music? Chances are, you have a perceptual image in mind for one radio station that occupies each of these positions in your market. It’s also true there’s likely more than one radio station in your … Continue reading What’s My Brand Again?
Read Full Article » We are all struck by the speed at which technology is moving—in general, and particularly around the automobile. Some recent studies predict that the autonomous car will dominate roadways by the year 2030. Sooner than that, new digital dashboards featuring Apple Car Play and Android Auto will be in almost every car, offering much greater … Continue reading Is News of the Dashboard Radio’s Death Greatly Exaggerated?
Read Full Article » In his opening keynote speech at Internet Summit in Raleigh, NC on November 15th, it only took author/marketing guru Seth Godin about five minutes before mentioning radio and the music industry. According to Godin, 1972 was the perfect year for the music business. The reason? Scarcity of choice. If you wanted to purchase an album, … Continue reading Seth Godin’s Lessons for Radio
Read Full Article » On Friday, November 17th, Mike & Mike aired their final broadcast on ESPN Radio. The show’s anchor, Mike Greenberg, will move on to host his own morning TV show in the spring. His co-host for the past 18 years, Mike Golic, will remain in place with a new partner, longtime ESPN staple Trey Wingo. A … Continue reading What Made Mike & Mike Successful?
Read Full Article » As we at Coleman Insights have learned from years of radio research, a station’s brand is vital to its success. Coleman Insights’ Brand Content MatrixSM illustrates our belief that the success of great radio stations is the result of two dimensions. First, the station’s brand strength—its top of mind awareness and perception. Second, its in-the-moment … Continue reading Do Your Ads Fit Your Brand?
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