This week, we continue with part 2 of a blog series that revisits a column I wrote for Radio & Records in 1999 found while digging through the Coleman Insights archives. Despite significant changes in the industry over the past 18 years, I’ve been struck by how little some things have changed. I discussed four … Continue reading Why Successful Radio Stations Need Research
Read Full Article » I was recently cleaning out the Coleman Insights archives and came across a column I wrote for Radio & Records in 1999. (Step in the DeLorean and check it out on Page 96 here.) In that article, I described four problematic scenarios my colleagues and I often encountered when radio station personnel discussed research with … Continue reading The Research Methodology Trap
Read Full Article » On September 26, Twitter announced it would test extending the text limit of a post from 140 to 280 characters. In a blog post Twitter explained, “When people don’t have to cram their thoughts into 140 characters and actually have some room to spare, we see more people tweeting.” Uh-oh. Twitter is even trying to … Continue reading Twitter Tests its Character(s)
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Coleman Insights announced today that Meghan Campbell has joined the media research firm as an associate consultant. The announcement was made by Warren Kurtzman, president at Coleman Insights. “We’re very excited to welcome Meghan to Coleman Insights,” said Kurtzman. “Her years of market research and media industry experience will be a truly valuable asset for … Continue reading Coleman Insights Names Meghan Campbell as Associate Consultant
Read Full Article »Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading How Can Listener Expectations Help Guide My Music Strategy?
Read Full Article »Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading How Do I Ensure A Cohesive Sound?
Read Full Article »Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading What Songs Should Be In My Library Test?
Read Full Article »Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading Who Should Be In My Library Test?
Read Full Article »Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading Every Song You Play Is A Marketing Decision
Read Full Article »I was invited to appear on a panel at a state broadcasters’ convention in Oklahoma recently. The topic—a pretty daunting one—was nothing less than “The Future of Radio.” What advice could I share to help real broadcasters in the American heartland ensure their place in the complicated, competitive new world of media? Not an easy … Continue reading Facing the Future
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