Category: Blog

Apple Podcasts Is in on Video. Will Users Notice?

February 24, 2026
Apple Podcasts

Apple announced this past week that it will introduce advanced video capabilities in its Apple Podcasts app this spring, including seamless switching between watching and listening and dynamic video ad support, and that is indeed a very big deal. But video podcasting isn’t new for Apple. Apple brought podcasts into iTunes in 2005 and supported … Continue reading Apple Podcasts Is in on Video. Will Users Notice? »

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Brand Lineage In American Folk: A Marketing Playbook

February 10, 2026
Todd Snider

In the music industry, “brand” is often reduced to visuals, slogans, or social metrics. However, in folk music—where authenticity is currency and storytelling is a strategy—brand is built on a deeper level. The careers of Phil Ochs, Todd Snider (who passed away at 59 late last year), and Jesse Welles offer a powerful longitudinal study … Continue reading Brand Lineage In American Folk: A Marketing Playbook »

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Steal This Idea From The Savannah Bananas

January 27, 2026
Savannah Bananas

The Savannah Bananas, a Harlem Globetrotters-style version of baseball (but much bigger and far more creative), have reached astronomical levels of growth. Forget baseball stadiums — the Bananas now play in football stadiums, even hosting over 80,000 fans at Clemson’s Memorial Stadium last year. And if you’re thinking about seeing them live, good luck. The … Continue reading Steal This Idea From The Savannah Bananas »

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Why Music Tastes Can’t Be Engineered

November 4, 2025

The Mexican government just wrapped up “Mexico Sings,” a first-of-its-kind national music competition designed to steer popular taste away from Narcocorridos—ballads glorifying drug cartel culture—and toward more wholesome themes. Over 15,000 contestants participated, more than 9 million people tuned in, and major record labels are now competing to sign the winners. It’s an ambitious effort. … Continue reading Why Music Tastes Can’t Be Engineered »

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How Cox Media Group Proves Radio Advertising Works

October 21, 2025

If you’ve spent any time in radio sales, you know this story: A client tells you, “We love radio, but we just don’t know if it’s working.” For decades, that uncertainty has been radio’s Achilles’ heel. We’ve always known radio drives results—foot traffic, phone calls, local buzz—but “knowing” and “proving” are two different things. In … Continue reading How Cox Media Group Proves Radio Advertising Works »

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