Category: Blog

Why One Radio Station’s Listeners Happily Pay for Its Merchandise

March 5, 2024

  Radio station merchandise. Since what feels like forever, radio stations have tried with varying degrees of success to get their listeners to display the logo. From t-shirt giveaways in Family 4-Packs to bumper stickers on the table at a remote, doling out station swag is a rite of passage. You can just picture Marconi … Continue reading Why One Radio Station’s Listeners Happily Pay for Its Merchandise »

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20 Different Radio Formats with Top 5 Success

February 20, 2024

One of the things I love about my job is the broad perspective gained from helping a diverse array of clients in a diverse array of situations: different places, different demographics, different content types, different platforms. We’ve always felt that such a variety of experiences allows us to better serve our clients, as learnings build … Continue reading 20 Different Radio Formats with Top 5 Success »

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Why You Should Get to Know Wade Kingsley – Part 2

February 6, 2024

Last week I wrote about my admiration for Wade Kingsley, the Australian-based consultant from whom I’ve learned a great deal in the short time I’ve known him. Most of last week’s piece discussed creating future demand versus harvesting existing demand, terminology that comes from the Masters of Advertising Effectiveness course offered by the World Advertising … Continue reading Why You Should Get to Know Wade Kingsley – Part 2 »

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How Spotify’s “Wrapped” Spoke to Me

December 19, 2023
Spotify Wrapped

December means lots of things. End of the year, colder weather, the holiday season, and another edition of the “Wrapped” playlist that Spotify curates for its premium subscribers. Spotify aggregates the listening data it has on you to present your very own year-end listening recap with a delightful, animated accompaniment. In previous years, even though … Continue reading How Spotify’s “Wrapped” Spoke to Me »

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How Chevrolet Made Me Cry By Not Promoting a Sales Event

December 12, 2023

I cried while watching football. No, it’s not because my Browns lost another late-season game. I expect that this time of year, but for some reason I still watch anyway. I cried watching Chevrolet’s 2023 holiday ad, “A Holiday To Remember.” If you are overly sentimental, I’ll summarize the commercial for you. Otherwise, please watch … Continue reading How Chevrolet Made Me Cry By Not Promoting a Sales Event »

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