Harley-Davidson Has More Problems Than Tariffs

July 3, 2018

Last week, Harley-Davidson announced it would start shifting production of some of its motorcycles overseas. The company cited new tariffs from the European Union as its rationale. A prepared statement reads, “Harley-Davidson maintains a strong commitment to U.S.-based manufacturing which is valued by riders globally. Increasing international production to alleviate the EU tariff burden is … Continue reading Harley-Davidson Has More Problems Than Tariffs »

Radio Needs Second-Order Thinking

June 26, 2018

First-order thinking is considering the immediate impact of the decisions we make. Second-order thinking is considering all the potential consequences of the decisions we make. The radio industry often uses first-order thinking, but not second-order thinking. When we think we’re solving a problem, we unintentionally create another. More than once in my career, and certainly … Continue reading Radio Needs Second-Order Thinking »

International House Of Branding Bewilderment

June 19, 2018

International House of Burgers. Not Breakfast. Not even Brunch. Burgers. If you were able to tear yourself away from Singapore this past week and pay attention to something with slightly lower stakes, you’ve seen and/or heard about IHOP’s total branding switch to IHOb. No longer the place we think of when it’s 2am and we … Continue reading International House Of Branding Bewilderment »

What Show Is Everyone Talking About?

June 12, 2018

What are you watching? What are you listening to? If you ask your friends these questions, you will get a broad array of answers. Maybe that was always the case, but I feel like I am finding it harder and harder to find something to talk about with my friends that all of us watch … Continue reading What Show Is Everyone Talking About? »

Lessons For Radio From The Golden State Warriors

June 5, 2018

Do you manage talent? How about high-profile, high-ego talent? Although you likely don’t work in the sports world, you may find some pretty valuable lessons to be learned from a basketball coach. I can’t tell you I’m not a biased Golden State Warriors fan. I’m totally biased. That being said, I’m no bandwagon fan, having … Continue reading Lessons For Radio From The Golden State Warriors »

Engaging Content: Everything Old Is New Again

May 29, 2018

Late last year, I wrote about the ads on your radio station fitting its brand. One of the things I touched on is the benefit of having your station’s own hosts and personalities reading your ad copy. At the Worldwide Radio Summit earlier this month, the benefits of host-read copy came up once or twice. … Continue reading Engaging Content: Everything Old Is New Again »

Don’t Change Your Radio Station

May 22, 2018

There are times in the lifespan of a radio station when making changes makes sense. Often, these changes are guided by research. A library music test is a great opportunity to freshen up the sound of the station. A perceptual study may indicate that a shift in music strategy or positioning would be a sound … Continue reading Don’t Change Your Radio Station »

What Radio Stations And Diets Have In Common

May 15, 2018

About a month ago, I started on one of those “two shakes a day” diets. Wait, I’m not supposed to call it a diet. About a month ago, I started on one of the two shakes a day LIFESTYLES. I’m only slightly embarrassed to say I needed something to get me started toward a healthier … Continue reading What Radio Stations And Diets Have In Common »

Three Ways Radio Stations Misunderstand Their Listeners

May 8, 2018

Last Friday, May 4th, Coleman Insights delivered a presentation to the Worldwide Radio Summit in Hollywood called “Outside Thinking: Flip The Script On How You Think About Your Radio Station”. During the session, Coleman Insights President Warren Kurtzman and Executive Vice Presidents/Senior Consultants John Boyne and Sam Milkman explained how radio station programmers can fall … Continue reading Three Ways Radio Stations Misunderstand Their Listeners »

How Will Your Radio Station Use Outside Thinking?

May 1, 2018

Later this week, we’ll be in Hollywood to present “Outside Thinking: Flip The Script On How You Think About Your Radio Station” to the Worldwide Radio Summit. What is Outside Thinking? Let’s face it. Most of us in the radio industry don’t listen like a typical listener—we inadvertently practice Inside Thinking. We believe listeners hang … Continue reading How Will Your Radio Station Use Outside Thinking? »

Building strong brands. Developing great content.