As a Starbucks Gold Card member, I’m used to getting periodic customer surveys from the company about my experiences at specific stores on certain dates. Most of the questions are straightforward and related to items that include food quality, store cleanliness, speed of service, and Covid protocols. But there’s a question that has bugged me … Continue reading Starbucks Wants to Get To Know Me
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I’m guessing, after reading the title, a substantial number of Tuesdays With Coleman readers are saying to themselves, “It’s not the Duracell Bunny, it’s the Energizer Bunny!” You’d be right…and wrong. When I was a teenager, perhaps foretelling my career choice long before I got into research, I once walked around a department store just … Continue reading Marketing Lessons From the Duracell Bunny
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Every program director and air talent at a radio station is well-versed in how bonuses work. Get good ratings, you get a bonus. Get bad ratings, you don’t get a bonus (and perhaps get shown the door). There are many reasons why we should rethink the way radio rewards its employees, not the least of … Continue reading Rethinking Radio Bonuses
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On May 4th, Delta Air Lines sent an email to their database with the subject line “Updates to Your Delta SkyClub Access.” In the email, Delta explains that, due to an increasing number of guests to the clubs in recent months, the airline would begin restricting access to the clubs to three hours before your … Continue reading Embrace Listening to Your Consumer (Especially When It’s Not What You Want to Hear)
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A few weeks ago, my 18-year-old son Lloyd (he’ll be 19 next week) was in the car with me and he was (I know this will shock you if you’re the parent of a teen) watching a YouTube video. “Whatcha watching?” “Good Mythical Morning,” he replied. Good Mythical Morning is a daily YouTube show hosted … Continue reading Which Entertainment is Generation Z Consuming?
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As we celebrate this 4th of July week in the United States while many fortunate readers of this blog may be on a beach somewhere, we present the first Tuesdays With Coleman Summer Beach Reading List. Oh sure, you might be one of those who prefer some escapist fiction on your chaise lounge. But if … Continue reading The Coleman Insights Summer Beach Reading List
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The nightmarish (or “flight-marish”) scenarios greeting travelers this summer are no secret by now. Prepare for overworked and understaffed airlines, astronomical prices, and a slew of delays, rescheduling, and last-minute cancellations. It’s a cocktail of issues bound to stress out even the most seasoned traveler. How can you possibly ease your worries? Would you believe…a … Continue reading What Radio Can Learn From Travel Agents
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You may have seen or heard about the new Judd Apatow documentary, George Carlin’s American Dream, now playing on HBO. It is a celebration of the late comedian’s life and career (hard to believe he passed away 14 years ago), and features interviews from fellow comedians including Jerry Seinfeld, Chris Rock, Stephen Colbert, and Jon … Continue reading Prep Your Show With George Carlin’s Scientific Method
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Ask me what my favorite advertising campaign of all-time is, and I will answer without hesitation: Kmart’s 2013 “Ship My Pants” commercial. Wait Jay, Kmart? That Kmart? The Kmart you ripped apart in a blog on your LinkedIn page in 2016? That’s the one. Three years before that blog, Kmart put a 30-second spot on … Continue reading The Greatest Ad Campaign of All-Time
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English economist John Maynard Keynes once said, “The difficulty lies not so much in developing new ideas as in escaping from old ones.” Many in the baseball world can relate to this quote, as it is a sport notoriously stuck in its ways and slow to change. To many outside its core fans, the game … Continue reading Does Radio Need a Savannah Bananas?
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