I spotted a billboard this past week for a cable company that claims you can run a TV campaign for as low as $250. For less than half the price of a Toro lawn mower, you too can run a TV campaign! Would you rather have a Kenmore Elite vacuum cleaner? Or a TV campaign … Continue reading Media is for Branding, not Commoditizing
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This is a very difficult blog for me to write. You see, I’m a huge English soccer fan who spends far too many weekend mornings in a pub watching matches with my fellow members of North Carolina Spurs, the official local supporters club of my favorite team, Tottenham Hotspur. To say that I have become … Continue reading Winning Through Analytics and Intuition
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Changing an image isn’t easy. Once the audience becomes familiar with and develops a perception of you or your radio station, it can stick there for a good, long time. As our John Boyne points out, images are like icebergs. Slow to develop, slow to erode. If your station is known for playing 90s Country … Continue reading Howard Stern & the Great Brand Image Change
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gb;sughalugpaewyhg;irhdl!hflg..gss..hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILB. That’s what Burger King tweeted on November 28, 2018. There were more cryptic tweets of gibberish throughout the day, raising eyebrows and intrigue. The following day, BK published the following on Twitter revealing the gibberish was a stunt: so about yesterday: – we were sober – we didn’t get hacked – the intern didn’t … Continue reading The Lost Art of Radio Station Stunting
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There is no reason why a Blockbuster Video should still be in business. But in fact, there are quite a few reasons it is. And when you’re the last one standing in a business segment that many might perceive is from the Mesozoic era, it’s probably a good exercise to ask the obvious question… How … Continue reading 4 Lessons From the Last Blockbuster Video
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As the series finale for Game of Thrones approaches, the buzz feels stronger than ever. While it’s always tough for a network to lose a signature show, HBO has managed to deliver one success after another for the past 20 years. The Sopranos. Six Feet Under. The Wire. Entourage. Sex and the City. True Blood. … Continue reading Can HBO and Radio Have it All?
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How predictable is your radio station? Have listeners “heard it all”? That’s not necessarily a good thing. There’s a region of our brain called Broca’s Area, and it is known to have multiple roles involving speech production. It turns out that another function involves surprise. When we’re surprised, it triggers this part of the brain. … Continue reading Hey, Radio! Science Says Surprise Your Listeners.
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This is the final blog in a four-part series from Coleman Insights, featuring findings from its Contemporary Music SuperStudy. The study tested the most consumed songs of 2018 as measured by Nielsen BDSradio with 1,000 people aged 12-54 across the United States and Canada. This includes radio airplay, streaming and sales data. A webinar featuring … Continue reading Bruno Mars is the Great Unifier
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Coleman Insights is releasing findings from its Contemporary Music SuperStudy in a four-part blog series, followed by a free webinar on April 30th in which the findings will be covered in greater depth. Details to register for that webinar are below. In the two previous installments of Tuesdays With Coleman, we shared two primary findings … Continue reading What Shapes Our Music Tastes
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Coleman Insights is releasing findings from its Contemporary Music SuperStudy in a four-part blog series, followed by a free webinar on April 30th in which the findings will be covered in greater depth. Details to register for that webinar are below. In part one of our four-part blog series covering the findings of our Contemporary … Continue reading There’s a Reason They Call it Pop Music
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