Blog Archives | Page 4 of 28 | Coleman Insights

Four Questions to Answer in Audio Brand Perceptual Research

November 23, 2021

Tuesdays With Coleman, our blog that offers tips and insights on branding, content, and research strategy, is now four years old. Over the next four weeks, we’ll reprint four blogs (one per year) that made the most impact through industry engagement. This week, we’ll start our celebration of the number four by presenting four of … Continue reading Four Questions to Answer in Audio Brand Perceptual Research »

Where in the World is Mick Jagger?

November 16, 2021

On September 26th, the Rolling Stones kicked off a 13-date tour across America in St. Louis. Launching just one month after the passing of drummer Charlie Watts, the No Filter tour has played to full stadiums to generally positive reviews. Playing concerts at big venues isn’t what’s made this particular jaunt interesting. After all, the … Continue reading Where in the World is Mick Jagger? »

ManningCast Your Brand

November 9, 2021

One of the biggest challenges the programmer of any brand faces is the endless pursuit of keeping it fresh and exciting. What can you do to attract new consumers and keep current ones coming back more regularly? Regular readers of our Tuesdays With Coleman blog know that behind the obvious potential perceptual and ratings benefits … Continue reading ManningCast Your Brand »

The Subway Branding Challenge

November 2, 2021

As a brand matures, it builds perceptual images. Some of these images are of great benefit to the brand; strong and powerful positive word associations. Inevitably, every brand has at least some negative images as well. In last week’s Tuesdays With Coleman blog, I wrote about Victoria’s Secret. After years of success, the women’s clothing … Continue reading The Subway Branding Challenge »

The Victoria’s Secret Branding Challenge

October 26, 2021

Earlier this summer, Victoria’s Secret revealed an upcoming change in its strategic direction. As the New York Times put it, “the most extreme brand turnaround in recent memory.” In many respects, what Victoria’s Secret is trying to do flies in the face of what we’ve learned and practiced regarding branding and marketing over … Continue reading The Victoria’s Secret Branding Challenge »

Is Måneskin Bad for Top 40 Radio?

October 19, 2021

Last week, someone posted about a new song in one of the Facebook groups I’m a part of that’s full of radio geeks like me. In short, this individual claims “Beggin” by Måneskin is a terrible song and bad for the CHR/Top 40 format. Wait, what? Of course, you don’t have to like the song. … Continue reading Is Måneskin Bad for Top 40 Radio? »

How Local Radio Should Use TikTok

October 12, 2021

If you oversee the operations of a contemporary radio station in 2021, you’ve likely had a conversation that includes a line that goes something like this: “Do we focus our strategy on younger, harder to reach people that we know aren’t listening as much to Radio? Or do we skew older to the upper end … Continue reading How Local Radio Should Use TikTok »

Why You Should Plan For Focus Groups In 2022

October 5, 2021

Regular readers of Tuesdays with Coleman may recall when we made a big deal about our introduction of CampfireSM Online Discussion earlier this year. This service, which allows us to deliver qualitative insights to the audio brands we work with, utilizes an innovative online platform through which we deeply engage with a group of carefully … Continue reading Why You Should Plan For Focus Groups In 2022 »

Everything is a Marketing Decision

September 28, 2021

When you’ve been at the forefront of media research for as long as our company’s founder Jon Coleman has, you’re bound to have lots of “quotables.” Of course, not everyone at Coleman Insights today can spout off every one of Jon’s nuggets of wisdom. But there’s one most of us have burned into our memory: … Continue reading Everything is a Marketing Decision »

Brand Subtraction: Less May Be More

September 21, 2021

Let’s say you’re responsible for overseeing a brand. If something is not working, you add something to make it more appealing. Right? If something is working, you add more things to make it even better. Right? We’ve addressed this instinct of addition a number of times in our Tuesdays With Coleman blogs. In “Too Many … Continue reading Brand Subtraction: Less May Be More »

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