Tuesdays With Coleman Blog | Coleman Insights

How Chevrolet Made Me Cry By Not Promoting a Sales Event

December 12, 2023

I cried while watching football. No, it’s not because my Browns lost another late-season game. I expect that this time of year, but for some reason I still watch anyway. I cried watching Chevrolet’s 2023 holiday ad, “A Holiday To Remember.” If you are overly sentimental, I’ll summarize the commercial for you. Otherwise, please watch … Continue reading How Chevrolet Made Me Cry By Not Promoting a Sales Event »

How Research and Strategy Beat an 89% Approval Rating

December 5, 2023

Rob Lowe Literally podcast George Stephanopoulos

I recently listened to an episode of Rob Lowe’s podcast, Literally! With Rob Lowe, which featured an interview with George Stephanopoulos. While the episode lasts over an hour, there is one thing Stephanopoulos mentions 17 minutes and 35 seconds in that struck me. Actually, it’s three things. First, it’s important to be aware of Stephanopoulos’s … Continue reading How Research and Strategy Beat an 89% Approval Rating »

Stop Chasing Meters, Build A Brand – A Follow-Up

November 28, 2023

I was surprised—and flattered!—at the amount of feedback I received to my “Stop Chasing Meters, Build A Brand” post three weeks ago. In hindsight, I guess I shouldn’t have been, but that feedback warrants additional thoughts and clarifying points. Before I get into those, I want to acknowledge and thank those readers who took the … Continue reading Stop Chasing Meters, Build A Brand – A Follow-Up »

Always Good Work

November 21, 2023

If you live in the southeastern portion of the United States, you might be familiar with Baker Roofing, one of the nation’s largest roofing contractors. And if you are familiar with Baker Roofing, you might also be familiar with a phrase that is prominently displayed on each of their work trucks, a promise that founder … Continue reading Always Good Work »

The Radio Streaming Quarter-Hour Test

November 14, 2023

When I programmed radio stations, I would occasionally run a “quarter-hour test” of my stations and the competition. This practice allowed me to step outside my usual listening patterns, which were highly unusual compared to that of a typical listener. The quarter-hour test was a way to force myself to create random snapshots of listening, … Continue reading The Radio Streaming Quarter-Hour Test »

Stop Chasing Meters, Build a Brand

November 7, 2023

A little more than two years ago, a music radio station with more than two decades of heritage in its format was struggling. According to the latest PPM data from Nielsen, the station failed to finish among the top ten stations in its target demographic and—as a result—advertising revenue was down precipitously. The station hired … Continue reading Stop Chasing Meters, Build a Brand »

Four Scary Research Stories

October 31, 2023

Last week, Meghan Campbell and I hosted the latest edition of our Coleman Insights “Ask Me Anything” webinar series and shared four scary research stories just in time for Halloween. I’ll recap them here, with some tips, tricks, and treats to ensure your outcome isn’t frightening. Story #1: The Bad Ratings Story When I was … Continue reading Four Scary Research Stories »

Advertising is More Valuable Than Premium Subscribers?

October 24, 2023

I read an article recently that surprised me. It explained that Netflix’s “Basic With Ads” subscribers are more valuable to Netflix than ad-free subscribers who pay $15.49 a month. I always thought the streaming business model depended on us all paying higher and higher subscription fees. Turns out, all these services want us to watch … Continue reading Advertising is More Valuable Than Premium Subscribers? »

Three Thoughts on Strategic Research from a Taxi Ride

October 17, 2023

During a ride in a New York City taxi recently, I noticed the credit card machine displayed “No Surge Pricing. Curb: The #1 Taxi App.” Here are three things that came to mind. #1: I’d never heard of Curb. So first things first, I looked up where Curb is available and it’s in seven cities: … Continue reading Three Thoughts on Strategic Research from a Taxi Ride »

Three Ways to Build a Brand and Remain Relevant

October 10, 2023

Today’s Tuesdays With Coleman blog post features guest contributor Deena Hollander, President of Advantage Music Research. Coleman Insights and Advantage Music Research have a strategic partnership where each firm refers potential clients to the other when it is deemed the other’s music testing offering may be better suited to a client’s needs. A friend from … Continue reading Three Ways to Build a Brand and Remain Relevant »

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