But they love you enough to wear your logo on a t-shirt… A few years ago, my son and I made a trip through the Midwest to meet with college football coaches who had invited him to join their program. Interstate driving is monotonous at best and besides your car radio, the only source of … Continue reading All Things Kum & Go (But Maybe They Shouldn’t)
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Last week I wrote about my admiration for Wade Kingsley, the Australian-based consultant from whom I’ve learned a great deal in the short time I’ve known him. Most of last week’s piece discussed creating future demand versus harvesting existing demand, terminology that comes from the Masters of Advertising Effectiveness course offered by the World Advertising … Continue reading Why You Should Get to Know Wade Kingsley – Part 2
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I relish opportunities to meet new people, especially those with whom I have a common bond but who also expose me to innovative ideas and new ways of thinking. Thanks to having a mutual client, I’ve gotten to know Wade Kingsley over the past year, and I already believe every media professional can benefit from … Continue reading Why You Should Get to Know Wade Kingsley – Part 1
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Last week, my 18-year-old son brought home a tall dark green thermos from a thrift store. It looked like a thermos that might have been used by one of those workers you see in pictures that sat without a harness while constructing the Empire State Building. The name “Clarence” was etched in black Sharpie around … Continue reading The Unlikely Rebranding of Stanley
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We hear lots of memorable expressions in our client meetings. Most are axioms about how things work in radio programming. And many of them are dead wrong! “But it tests” is a perennial favorite, an argument for playing a song that is completely un-strategic because somebody put it in a music test—and just our luck, … Continue reading They Tried That, and It Won’t Work
Read Full Article »Boy oh boy, do we live in a “satisfy me now” society. If those online ad metrics don’t look good at the end of the week, pull it! If those streaming numbers don’t look good the morning after the episode, get rid of it! If the ratings don’t look good for the new format, see … Continue reading Give It Time to Grow! (A Plea for Patience When Evaluating Content)
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December means lots of things. End of the year, colder weather, the holiday season, and another edition of the “Wrapped” playlist that Spotify curates for its premium subscribers. Spotify aggregates the listening data it has on you to present your very own year-end listening recap with a delightful, animated accompaniment. In previous years, even though … Continue reading How Spotify’s “Wrapped” Spoke to Me
Read Full Article »I cried while watching football. No, it’s not because my Browns lost another late-season game. I expect that this time of year, but for some reason I still watch anyway. I cried watching Chevrolet’s 2023 holiday ad, “A Holiday To Remember.” If you are overly sentimental, I’ll summarize the commercial for you. Otherwise, please watch … Continue reading How Chevrolet Made Me Cry By Not Promoting a Sales Event
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I recently listened to an episode of Rob Lowe’s podcast, Literally! With Rob Lowe, which featured an interview with George Stephanopoulos. While the episode lasts over an hour, there is one thing Stephanopoulos mentions 17 minutes and 35 seconds in that struck me. Actually, it’s three things. First, it’s important to be aware of Stephanopoulos’s … Continue reading How Research and Strategy Beat an 89% Approval Rating
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I was surprised—and flattered!—at the amount of feedback I received to my “Stop Chasing Meters, Build A Brand” post three weeks ago. In hindsight, I guess I shouldn’t have been, but that feedback warrants additional thoughts and clarifying points. Before I get into those, I want to acknowledge and thank those readers who took the … Continue reading Stop Chasing Meters, Build A Brand – A Follow-Up
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