Category: Blog

Three Takeaways from Podcast Movement Evolutions

April 2, 2024
Podcast Movement Evolutions

Podcast Movement Evolutions is an offshoot of the original Podcast Movement conference, the largest annual gathering of podcasters in the world. When first launched, Evolutions was more geared towards podcast creators, rather than the more industry professional-focused older sibling version. But, much like the medium itself, Spring’s Podcast Movement Evolutions, which took place last week … Continue reading Three Takeaways from Podcast Movement Evolutions »

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Why One Radio Station’s Listeners Happily Pay for Its Merchandise

March 5, 2024

  Radio station merchandise. Since what feels like forever, radio stations have tried with varying degrees of success to get their listeners to display the logo. From t-shirt giveaways in Family 4-Packs to bumper stickers on the table at a remote, doling out station swag is a rite of passage. You can just picture Marconi … Continue reading Why One Radio Station’s Listeners Happily Pay for Its Merchandise »

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20 Different Radio Formats with Top 5 Success

February 20, 2024

One of the things I love about my job is the broad perspective gained from helping a diverse array of clients in a diverse array of situations: different places, different demographics, different content types, different platforms. We’ve always felt that such a variety of experiences allows us to better serve our clients, as learnings build … Continue reading 20 Different Radio Formats with Top 5 Success »

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Why You Should Get to Know Wade Kingsley – Part 2

February 6, 2024

Last week I wrote about my admiration for Wade Kingsley, the Australian-based consultant from whom I’ve learned a great deal in the short time I’ve known him. Most of last week’s piece discussed creating future demand versus harvesting existing demand, terminology that comes from the Masters of Advertising Effectiveness course offered by the World Advertising … Continue reading Why You Should Get to Know Wade Kingsley – Part 2 »

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