Stay-At-Home Run: How Your Sports Radio Brand Can Thrive When Sports Return

June 16, 2020

Judging from the sweat that immediately surfaces under my cloth mask during my daily walks, summer has arrived in Washington, DC. To be perfectly honest, I’m not the biggest fan of summer. I dislike heat and humidity. I have a sizable and beloved jacket collection. I am unusually susceptible to mosquito bites. But there are … Continue reading Stay-At-Home Run: How Your Sports Radio Brand Can Thrive When Sports Return »

How Can Harley-Davidson (and Radio Talent) Remain Relevant?

June 9, 2020

Two years ago, our Vice President of Research Operations David Baird wrote a blog post called, “Harley-Davidson Has More Problems Than Tariffs.” Published in July 2018, it would become one of the five most-read Tuesdays With Coleman blog posts of that year. But the remarkable tale of that post was how it gained popularity with … Continue reading How Can Harley-Davidson (and Radio Talent) Remain Relevant? »

The Pandemic Cliché Epidemic

June 2, 2020

If I hear “The New Normal” one more time… If I hear “We’re all in this together” one more time… If I hear “Today, more than ever” one more time… You can just feel the pandemic cliché frustration in the air. There’s even a video with over 1.5 million views called “Every COVID-19 Commercial is … Continue reading The Pandemic Cliché Epidemic »

How to Move the Ratings Needle

May 26, 2020

Charlamagne Tha God from The Breakfast Club interviews Joe Biden

Michael O’Shea is the President and General Manager of Sonoma Media Group in Santa Rosa, California. Many years ago, he told me something about how radio stations attempt to impact ratings that has stuck with me to this day. I’ll paraphrase a bit. There are two numbers in the ratings share of every station—the number … Continue reading How to Move the Ratings Needle »

The Musical Divide Between Trump and Biden Supporters

May 19, 2020

With the United States roughly six months away from its next presidential election, how similar or different are the most popular contemporary titles among the fans of the two major parties’ presumed nominees? In two words, the answer is “very different.” In our final blog on the findings of Contemporary Music SuperStudy 2, we delve … Continue reading The Musical Divide Between Trump and Biden Supporters »

Alt Music Fares Only So-So In New Music Study

May 18, 2020

Below is a reprint of Richard Sands’ interview with Executive Vice President/Senior Consultant John Boyne in the May 14th edition of the weekly Alternative music newsletter The Sands Report, now celebrating its 18th anniversary! JOHN, GOOD TO HAVE YOU BACK. HOW ABOUT A REFRESHER FOR THOSE WHO DON’T KNOW COLEMAN? We’re a media research firm … Continue reading Alt Music Fares Only So-So In New Music Study »

How Platform Choice Impacts Contemporary Music Tastes

May 12, 2020

Over the last couple of weeks, we’ve learned quite a bit about the current state of contemporary music. Among many other findings, this year’s study of the current tastes of 1,000 12- to 54-year-olds across the United States and Canada has indicated a rise in the appeal of Country, a slightly older lean to the … Continue reading How Platform Choice Impacts Contemporary Music Tastes »

Contemporary Music Trends: Country Is Up

May 5, 2020

Last week, we shared some of the major findings of Contemporary Music SuperStudy 2—our second annual test of the past year’s biggest songs in streaming, sales and radio airplay, conducted with 1,000 people between the ages of 12 and 54 across the United States and Canada. These initial findings include that Pop is the best-testing … Continue reading Contemporary Music Trends: Country Is Up »

The Lay of the Land of Contemporary Music Tastes

April 28, 2020

A year ago, we were delighted to share the results of the Contemporary Music SuperStudy, a groundbreaking study of music tastes. Now, we are just as excited to come back to you with findings from this year’s version of that research, Contemporary Music SuperStudy 2. Mirroring the structure of the original study, Contemporary Music SuperStudy … Continue reading The Lay of the Land of Contemporary Music Tastes »

Contemporary Music’s Report Card

April 21, 2020

While most students are out of school as the fight against COVID-19 continues, my Coleman Insights colleagues and I are preparing a report card. On Thursday, we will release the results of our Contemporary Music SuperStudy 2, a test of the most-consumed songs in 2019 conducted with 1,000 respondents across the United States and Canada. … Continue reading Contemporary Music’s Report Card »

Building strong brands. Developing great content.