Back in March of this year, I wrote a blog post called Why Toys “R” Us is closing. In it, I argued that while market forces and new competition played a role in its business decline, it was lack of brand depth that did in Toys “R” Us, a company that had complete domination of … Continue reading Why Radio Stations Are Like Toy Stores
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Recently a great, long-time client of ours disclosed to me that they fielded a research project with another company. This is not unusual; we often encourage our clients to get other perspectives on challenging situations. In this case, however, the client told me that they were no more than two or three PowerPoint slides into … Continue reading The Great Data Quality Summit
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On Friday, October 2, 2009, I was programming 96rock in Raleigh, NC and preparing the station for a major live broadcast the next day. U2 was set to play nearby Carter-Finley Stadium as part of its 360 Tour, and there were a number of last-minute logistics to run through. That’s when the phone rang. It … Continue reading Preparing Your Radio Station for U2
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Most museums are a celebration of art and culture, but not the Museum of Failure. The Museum of Failure, as it bills itself, is the world’s largest collection of failed products and services from around the world. Based in Sweden, this eccentric house of gaffes is traveling the globe as a pop-up museum with stops … Continue reading Research and the Art of Calculated Risk
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It doesn’t take too much exposure to Coleman Insights to recognize that we talk a lot about the twin goals of building strong brands and developing great content. My colleague Warren Kurtzman revisited these fundamentals last week when he wrote about what it will take for podcasting to pass the tipping point. This week, I’d … Continue reading The Three Ts of Content Execution
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My colleagues John Boyne, Sam Milkman and Jay Nachlis and I just returned from Philadelphia, where we had the opportunity to deliver a presentation on content testing and sponsor the Industry track at Podcast Movement. To say we are invigorated from our Podcast Movement experience is an understatement; the conference was huge—over 2,200 attendees—and the … Continue reading How Podcasting Passes the Tipping Point
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Why do listeners choose your radio station? Why do listeners choose your podcast? Why do viewers choose your TV show? Why do diners choose your restaurant? No matter what business you’re in, it’s important to be clear about why your customers choose to do business with you. Today, we’ll focus on HBO, which was just … Continue reading HBO and the Mass Appeal Trap
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Back in May, we delivered a presentation at Worldwide Radio Summit called “Outside Thinking: Flip The Script On How You Think About Your Radio Station.” Inside Thinking is what happens when you think like an employee of your company. Outside Thinking is what happens when you think like a consumer or prospective consumer of your … Continue reading Introducing Coleman Insights
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I would call myself a casual Twitter user. I peruse my feed now and then, but it’s an unusual circumstance when something genuinely grabs my attention and won’t let go. That was until Tuesday, July 3rd when an acquaintance on my feed retweeted a thread, providing me with this tease: “Read this whole thread. Trust … Continue reading Which Radio Station Will Hire Rosey Blair?
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Last week, Harley-Davidson announced it would start shifting production of some of its motorcycles overseas. The company cited new tariffs from the European Union as its rationale. A prepared statement reads, “Harley-Davidson maintains a strong commitment to U.S.-based manufacturing which is valued by riders globally. Increasing international production to alleviate the EU tariff burden is … Continue reading Harley-Davidson Has More Problems Than Tariffs
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