Why do listeners choose your radio station? Why do listeners choose your podcast? Why do viewers choose your TV show? Why do diners choose your restaurant? No matter what business you’re in, it’s important to be clear about why your customers choose to do business with you. Today, we’ll focus on HBO, which was just … Continue reading HBO and the Mass Appeal Trap
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Back in May, we delivered a presentation at Worldwide Radio Summit called “Outside Thinking: Flip The Script On How You Think About Your Radio Station.” Inside Thinking is what happens when you think like an employee of your company. Outside Thinking is what happens when you think like a consumer or prospective consumer of your … Continue reading Introducing Coleman Insights
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I would call myself a casual Twitter user. I peruse my feed now and then, but it’s an unusual circumstance when something genuinely grabs my attention and won’t let go. That was until Tuesday, July 3rd when an acquaintance on my feed retweeted a thread, providing me with this tease: “Read this whole thread. Trust … Continue reading Which Radio Station Will Hire Rosey Blair?
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Last week, Harley-Davidson announced it would start shifting production of some of its motorcycles overseas. The company cited new tariffs from the European Union as its rationale. A prepared statement reads, “Harley-Davidson maintains a strong commitment to U.S.-based manufacturing which is valued by riders globally. Increasing international production to alleviate the EU tariff burden is … Continue reading Harley-Davidson Has More Problems Than Tariffs
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First-order thinking is considering the immediate impact of the decisions we make. Second-order thinking is considering all the potential consequences of the decisions we make. The radio industry often uses first-order thinking, but not second-order thinking. When we think we’re solving a problem, we unintentionally create another. More than once in my career, and certainly … Continue reading Radio Needs Second-Order Thinking
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International House of Burgers. Not Breakfast. Not even Brunch. Burgers. If you were able to tear yourself away from Singapore this past week and pay attention to something with slightly lower stakes, you’ve seen and/or heard about IHOP’s total branding switch to IHOb. No longer the place we think of when it’s 2am and we … Continue reading International House Of Branding Bewilderment
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What are you watching? What are you listening to? If you ask your friends these questions, you will get a broad array of answers. Maybe that was always the case, but I feel like I am finding it harder and harder to find something to talk about with my friends that all of us watch … Continue reading What Show Is Everyone Talking About?
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Do you manage talent? How about high-profile, high-ego talent? Although you likely don’t work in the sports world, you may find some pretty valuable lessons to be learned from a basketball coach. I can’t tell you I’m not a biased Golden State Warriors fan. I’m totally biased. That being said, I’m no bandwagon fan, having … Continue reading Lessons For Radio From The Golden State Warriors
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Late last year, I wrote about the ads on your radio station fitting its brand. One of the things I touched on is the benefit of having your station’s own hosts and personalities reading your ad copy. At the Worldwide Radio Summit earlier this month, the benefits of host-read copy came up once or twice. … Continue reading Engaging Content: Everything Old Is New Again
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There are times in the lifespan of a radio station when making changes makes sense. Often, these changes are guided by research. A library music test is a great opportunity to freshen up the sound of the station. A perceptual study may indicate that a shift in music strategy or positioning would be a sound … Continue reading Don’t Change Your Radio Station
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