Category: Blog

Why Does My Radio Station Need Callout Research?

June 11, 2024

Today’s Tuesdays With Coleman blog first appeared in The Sands Report, the Alternative music newsletter written and published by Richard Sands. At Coleman Insights, we think of callout research and streaming consumption data as valuable, and complementary, tools for those making decisions about which songs to add, drop, or change in rotation. Our goal is … Continue reading Why Does My Radio Station Need Callout Research? »

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The Real Reason Behind Red Lobster’s Bankruptcy Filing

May 28, 2024

Red Lobster filed for Chapter 11 bankruptcy protection and closed 50 locations this past week, and the company wants you to know the culprit. Endless shrimp. In seemingly every news story about the filing, the talking points were the same. Red Lobster offered an endless shrimp promotion last year, it was too successful based on … Continue reading The Real Reason Behind Red Lobster’s Bankruptcy Filing »

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How False Causation Can Impair Your Performance

May 14, 2024

On December 19, 2021, CNBC posted the following headline: “Stocks slide to start the week as omicron fears intensify, Dow falls 430 points.” On December 20, 2021, CNBC went with this: “Dow jumps 560 points as market rebounds from omicron-triggered 3-day slide.” Was Omicron really the reason why the United States stock market tumbled one … Continue reading How False Causation Can Impair Your Performance »

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Three Takeaways from Podcast Movement Evolutions

April 2, 2024
Podcast Movement Evolutions

Podcast Movement Evolutions is an offshoot of the original Podcast Movement conference, the largest annual gathering of podcasters in the world. When first launched, Evolutions was more geared towards podcast creators, rather than the more industry professional-focused older sibling version. But, much like the medium itself, Spring’s Podcast Movement Evolutions, which took place last week … Continue reading Three Takeaways from Podcast Movement Evolutions »

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Why One Radio Station’s Listeners Happily Pay for Its Merchandise

March 5, 2024

  Radio station merchandise. Since what feels like forever, radio stations have tried with varying degrees of success to get their listeners to display the logo. From t-shirt giveaways in Family 4-Packs to bumper stickers on the table at a remote, doling out station swag is a rite of passage. You can just picture Marconi … Continue reading Why One Radio Station’s Listeners Happily Pay for Its Merchandise »

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20 Different Radio Formats with Top 5 Success

February 20, 2024

One of the things I love about my job is the broad perspective gained from helping a diverse array of clients in a diverse array of situations: different places, different demographics, different content types, different platforms. We’ve always felt that such a variety of experiences allows us to better serve our clients, as learnings build … Continue reading 20 Different Radio Formats with Top 5 Success »

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