With all the news lately, you may have missed one of the all-time greatest examples of a brand-content mismatch. The Kraft Macaroni & Cheese “Send Noods” campaign. Yep, that Kraft Macaroni & Cheese. The one you remember eating as a kid. The one your kids ask for by name. The brand that’s part of warm … Continue reading Gathering the Family Together for Noods
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This is the story of a once-dominant radio station that did everything right. The owners deployed a perceptual research (Plan DeveloperSM) study on the brand every single year to ensure its market position was the most optimal one. It had an enviable Image PyramidSM: a strong Base Music Position, a dominant morning show that complemented … Continue reading The Story of a Once Dominant Brand
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The Coleman Insights team loves to bat provocative or thought-provoking topics around just for fun. We used to do it with regularity at lunch, but in pandemic times we’re relegated to GoToMeeting and email. One such email was circulated on September 16th which took note of the new “Apple One” subscription plan that had just … Continue reading Apple, Spotify, SiriusXM, and the Great Content Rush
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You likely heard last week’s story about Quibi’s decision to shut down later this year. Quibi is a streaming service focused on short-form video content to be consumed on mobile devices. It launched in April after 18 months of build-up, as founder Jeffrey Katzenberg and CEO Meg Whitman successfully raised $1.75 billion from investors and … Continue reading Content Is King…Except When It’s Not
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It’s debate season!!! Where presidential and vice-presidential candidates face off in a public forum! Issues! Moderators! More back-and-forth neck action than a tennis match! I love a good debate. I was captain of the debate team in high school (no, no one is surprised by that). My first solid memories of politics are from the … Continue reading Are Debates Better Seen or Heard?
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This week’s blog features international intrigue, from Brazil to Japan to Lebanon. It also involves alleged financial crimes totaling in the tens of millions of dollars. The story I’ll describe even includes smuggling a fugitive in an audio equipment box aboard a private plane in a daring overnight escape. Do I have you hooked yet? … Continue reading The Ongoing Tension Between Brand and Content
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With everything going on in the world, you would think it’s a great time for Talk Radio. Politics, the U.S. Supreme Court, public health, economics–it has all taken center stage, dominating our conversations. Try talking to one of your friends without mentioning the pandemic. It’s almost impossible. Is this an amazing time for talk? Or … Continue reading Who is the New Voice for Talk Radio?
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In the world of brand building, never forget that perceptions associated with your brand can last a long time. A very long, long time. There are a great many positives that can result from remaining consistent in your brand building initiatives. For example, the longer you use the same logo and repeat the same core … Continue reading The Everlasting Effects of a Roof-Raising Brand
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Coleman Insights President Warren Kurtzman recently circulated an email with a piece of audio attached. In the clip, a man named Steve called in to Chicago’s Classic Rock station 97.1 The Drive and left a voicemail that said, “You guys are doing such a great job, I just had to call.” Everyone has time to … Continue reading How the National Anthem Strengthened a Brand
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You are always thinking of ways to get more listeners. How to best promote your talent. Which contests to run. How to make your brand “sticky”. We often see in our research that sticky brands–brands that do memorable things and become top of mind for those attributes–are more likely to grow their audience. You can … Continue reading Brand Like Your Life or (Liquid) Death Depends on It
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