If you read the last two installments of Tuesdays With Coleman, you are aware of the brand-building challenges that exist in the podcasting space. Two weeks ago, I wrote about how Joe Rogan is the biggest brand in podcasting, but that only 14% of monthly podcast listeners are aware of him on an unaided basis. … Continue reading Seven Solutions for the Podcasting Brand Challenge
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Last week, I wrote about one of our findings from a podcast research study we recently fielded with a nationally-representative sample of 1,000 18- to 64-year-old American monthly podcast listeners. The headline referred to how Joe Rogan is the biggest brand in podcasting, as The Joe Rogan Experience enjoys a level of Unaided Awareness that … Continue reading The Podcasting Brand Challenge, Part 2
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Yesterday you may have seen news coverage of our podcast research data about the Unaided Awareness levels of the leading podcast brands. Our press release covered the “sexy” part of our findings, specifically that Joe Rogan has the biggest brand in podcasting. The less sexy, but far more important aspect of our findings pertains to … Continue reading Joe Rogan and the Podcasting Brand Challenge
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Netflix just dropped the new season of Jerry Seinfeld’s Comedians in Cars Getting Coffee on July 19th. Each episode of the show features Seinfeld selecting a vintage car, then driving a fellow comic in that car to get coffee for a very casual interview/conversation. Episode One of the new season features Eddie Murphy, and that … Continue reading Lack of Focus = Lack of Greatness
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In the course of our research, we sometimes encounter brands that are experiencing a lack of balance. For example, a station will have what looks like a strong brand—it’s known for being “the Rock station” or “the Oldies station” or “the Old School station,” whatever its Base Music Position might be. Its music images—that is, … Continue reading When Radio Stations Underperform Their Images
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Does your brand use jingles? They’ve certainly become harder to find. Listen to commercial breaks on TV or radio. Whereas advertisers once deployed jingles en masse, it’s more challenging to find a commercial that uses a good old-fashioned jingle. We sometimes hear from those in charge of brands that jingles are played out, or that … Continue reading The Case for Jingles
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One of my favorite Facebook features is Memories, which allows me to start most days with reminders of life events I shared in years past. A few weeks ago, I woke up to reminders of a great business trip I took across Canada ten years ago. On that trip, my colleague John Boyne and I … Continue reading Preparing for Daily Radio Ratings
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Like you, a lot of us listened to the last few days of WPLJ and Mix 107.3 and marveled at the emotional impact of those farewells. And as the Nielsen PPM data shows, listening levels for WPLJ/New York rose from a 2.5 share in April to a 3.1 in May (its final full monthly), its … Continue reading What If Your Radio Station Lived Like It Was Dying?
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Stephen Colbert had a pretty good gig. From 1997 to 2005, he was a correspondent for The Daily Show, where he broke ground on hilarious, sarcastic and often outrageous news reporting. In 2005, he was handed the keys to his own show, The Colbert Report, which followed The Daily Show on Comedy Central for the … Continue reading What Air Talent Can Learn From Stephen Colbert
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Don’t get radio talent coach Steve Reynolds started on deep tracks. Wait, it’s too late. It all started June 2nd at 11:53am on his Facebook page, when he posted this: “Dear Yacht Rock Radio on SiriusXM: welcome back, happy summer, missed you, but…you’re playing lots of unfamiliar music and songs that are stiffs. Please get … Continue reading The Misguided Allure of Deep Tracks
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