Most would agree there’s intrinsic value in using consumer research to better understand your current audience, your target audience, and how their perceptions and behaviors can inform your brand and content strategy. But what happens when you have a big idea that doesn’t align with existing perceptions of your brand? The Birth of Tiny Desk … Continue reading When Should You Skip Consumer Research?
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In our research, when we ask podcast consumers which categories they’re interested in, Music is regularly in the top 10. And yet, there are no music podcasts at the top of the podcast charts. Why is that? One obvious reason is that most podcasts don’t actually play any popular music for various reasons, but it … Continue reading How To Fix Copyright Music Problems In Podcasts
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A venerable brand in the Southeastern United States is facing a crisis. They have failed to meet brand expectations, and their fans are extremely upset. No, I’m not going to start another debate about Cracker Barrel. I’m talking about something far more important to southern culture…the University of Alabama football team. Organizations spend a lot … Continue reading Beyond Logos: The Key To Authentic Brand Success
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Reflections from Podcast Movement 2025 Walking the halls of Podcast Movement this year, I was struck by a fascinating contradiction. Podcast networks, creators, and advertisers discussed sophisticated monetization strategies, cutting-edge production techniques, and attribution models. Yet when conversations turned to strategic audience research, many went quiet. After decades of providing strategic research for radio stations, … Continue reading The Podcast Research Gap
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YouTuber. Podcaster. Influencer. Celebrity. Radio Host. Perceptually, the first four might sound trendier and more modern, even though they should exist in the same universe. YouTuber, Podcaster, and Radio Host pertain to the platform, while Influencer and Celebrity are platform-agnostic, though blurred lines exist between all of them. Mr. Beast, the most famous and successful … Continue reading How Radio Hosts Can Unlock The Creator Economy
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As you may already know, an AMA is an “Ask Me Anything” session or online thread, popularized on Reddit, in which someone takes questions from the public. AMAs are conducted with celebrities, business leaders, politicians, athletes, and just about anyone you could think of. For example, a few that are active as I write this: … Continue reading What Do You Really Know About Your Target Consumer?
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When Oasis played their first live gig in 16 years two weekends ago, my social media feed was on fire. I read reviews (mostly positive), watched videos (they sounded great), and sifted through comments from friends who are looking forward to seeing them stateside later this summer. Perhaps most resonant were the images of brothers … Continue reading What The Oasis Reunion Means For Your Brand
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I love the author A.J. Jacobs. He specializes in the “life experiment” genre— meaning he completely immerses himself in a unique lifestyle for a year and writes about the trials and tribulations of trying to embrace that commitment fully. In The Year of Living Biblically, Jacobs set out to live the ultimate, literal biblical life. … Continue reading Live Like A Radio Listener
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Last summer, almost exactly a year ago, I stood barefoot in the kitchen of a beach house in North Carolina—rented by my best friend Sam—and casually dropped five words that would launch us into an unforgettable adventure: “Beat Shazam auditions are open.” A Little Backstory I’m that music geek. The one who grew up in … Continue reading How A Beach House, A BFF, And A Wild Idea Led Us To (Almost) Beat Shazam
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If you’re a golf fan, Bryson DeChambeau needs no introduction. He’s a two-time U.S. Open champion and has consistently ranked among the world’s top golfers for years. But if golf isn’t your thing, chances are you didn’t know his name—until last November, that is. That’s when Bryson decided to spend 16 days trying to hit … Continue reading How To Create A Viral Moment (Without Being Famous First)
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