Previous editions of Tuesdays with Coleman have discussed Validate, the audio attribution tool Coleman Insights introduced to the American market last year. This column, however, is not about Validate or why my colleagues and I believe it is the best way to demonstrate the impact of well-executed radio campaigns. Instead, this column is about attribution … Continue reading How NOT To Measure Radio Attribution
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Apple announced this past week that it will introduce advanced video capabilities in its Apple Podcasts app this spring, including seamless switching between watching and listening and dynamic video ad support, and that is indeed a very big deal. But video podcasting isn’t new for Apple. Apple brought podcasts into iTunes in 2005 and supported … Continue reading Apple Podcasts is on Video. Will Users Notice?
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In the music industry, “brand” is often reduced to visuals, slogans, or social metrics. However, in folk music—where authenticity is currency and storytelling is a strategy—brand is built on a deeper level. The careers of Phil Ochs, Todd Snider (who passed away at 59 late last year), and Jesse Welles offer a powerful longitudinal study … Continue reading Brand Lineage In American Folk: A Marketing Playbook
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The Savannah Bananas, a Harlem Globetrotters-style version of baseball (but much bigger and far more creative), have reached astronomical levels of growth. Forget baseball stadiums — the Bananas now play in football stadiums, even hosting over 80,000 fans at Clemson’s Memorial Stadium last year. And if you’re thinking about seeing them live, good luck. The … Continue reading Steal This Idea From The Savannah Bananas
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Philadelphia lost a legend late last year with the passing of WMMR’s bedrock personality, Pierre Robert. Like so many who grew up in the Philadelphia area, I feel like I can call Pierre my friend—part of my family. Flip through my photos and there we are together, at a show or a charity event. Of course, … Continue reading Remembering The Last DJ: Pierre Robert
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From the day I first walked into a radio station for an internship when I was 15, I’ve been hooked on this medium. I’ve seen the industry’s evolution from both sides of the fence, as a program director and air talent for two decades, and as a researcher for the past eight years. I’m fortunate … Continue reading My 2026 Radio Wishlist
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At the simplest level, my role as a researcher is to act as a conduit between our clients and those they seek to serve. I ask questions. I listen to answers. I report back, often with analysis, interpretation, and advice. Then, with these insights, our clients are better equipped to make better decisions. Of course, … Continue reading Five Tips For Crafting An Effective Questionnaire
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I live in Garner, North Carolina, a suburb about 15 minutes south of Raleigh. Along with Durham and Chapel Hill, we’re part of the Research Triangle—a sprawling metro filled with cities and towns of all sizes. One of them is Apex, a fast-growing city of 75,000 people located about 20 miles southwest of Raleigh. Since … Continue reading Three Big Branding Lessons From A Small-Town Mayor
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The Mexican government just wrapped up “Mexico Sings,” a first-of-its-kind national music competition designed to steer popular taste away from Narcocorridos—ballads glorifying drug cartel culture—and toward more wholesome themes. Over 15,000 contestants participated, more than 9 million people tuned in, and major record labels are now competing to sign the winners. It’s an ambitious effort. … Continue reading Why Music Tastes Can’t Be Engineered
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If you’ve spent any time in radio sales, you know this story: A client tells you, “We love radio, but we just don’t know if it’s working.” For decades, that uncertainty has been radio’s Achilles’ heel. We’ve always known radio drives results—foot traffic, phone calls, local buzz—but “knowing” and “proving” are two different things. In … Continue reading How Cox Media Group Proves Radio Advertising Works
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