Add Long-Term Thinking to Your Strategic Plan

November 5, 2019

Warren Buffett Berkshire Hathaway long-term stocks

Do you make short-term or long-term decisions? Short-term decisions regarding your business can be short-sighted, impulsive, and detrimental to the growth of your brand. Long-term decisions are more thoughtful, focused, calculated and help grow brands—but often require a great deal of patience. Wall Street is full of people who make emotional short-term decisions based on … Continue reading Add Long-Term Thinking to Your Strategic Plan »

The Only Prescription…is Music in Pharmaceutical Commercials

October 29, 2019

I am 46 years old, which means I fall squarely in the wheelhouse of Generation X. I’m now in the upper end of the 25-54 demo (if you’re like me, the moment you check the 45-54 box for the first time is the genesis of realization). Most people tell me I don’t look 46. I … Continue reading The Only Prescription…is Music in Pharmaceutical Commercials »

Making Your Brand a Habit

October 22, 2019

I recently moved to a new city in a new state (well, a new district, if we’re being pedantic, because I moved to Washington, DC). If you’ve ever made a long-distance move, you know there are a bunch of things you have to do to establish habits in your new home. You learn which day … Continue reading Making Your Brand a Habit »

The Case for Fart-Head

October 15, 2019

Did I get your attention? Good. That’s the point. I’m going to let you in on a little inside joke I have with my colleague, Jay. Our shorthand for an attention-grabbing, memorably branded media personality is “Fart-Head.” Whose name only needs to be said once in order for it to stick in your brain? Fart-Head. … Continue reading The Case for Fart-Head »

Too Many Messages!

October 8, 2019

Regular readers of Tuesdays With Coleman and loyal Coleman Insights clients know of our affinity for Outside Thinking, the ability to look at any business, product or service from the perspective of its customers or users. Furthermore, those of you who have listened to my colleagues and I espouse on Outside Thinking know that understanding … Continue reading Too Many Messages! »

The Chris Gaines Stunt: 20 Years Later

October 1, 2019

If something (or someone) is popular, why should brand fit matter? If a song is a huge hit, shouldn’t it be safe to play on any radio station? If a morning show is popular on one music format, wouldn’t the show work on every format? If a TV show is popular, does the network really … Continue reading The Chris Gaines Stunt: 20 Years Later »

Three Branding Lessons from the Campaign Trail

September 24, 2019

“Don’t write a blog about politics!!” That’s my inner voice talking. And my wife. And maybe a co-worker or two. But here’s the thing. Although there’s plenty about politics I loathe, there’s a lot about “the game” I enjoy following. When there are twists and turns (maybe it’s the researcher in me,) I want to … Continue reading Three Branding Lessons from the Campaign Trail »

Don’t Remember Eddie Money for the Hits

September 17, 2019

It was a sad weekend for rock music, and a tale of two very different reactions on social media. On Friday, September the 13th at around 11 AM, we learned that Eddie Money, many of whose hits in the 70s and 80s remain timeless evergreen staples on radio stations across formats, passed away of complications … Continue reading Don’t Remember Eddie Money for the Hits »

How to Win by Thinking Slower

September 10, 2019

It is fundamental human nature that when we see a correlation, we assume causation – in other words, because A happened, it must have been caused by B. In fact, we often invent causation when no concrete evidence exists. And this is a very dangerous exercise. A perfect example of this in the radio industry … Continue reading How to Win by Thinking Slower »

The Magic of Memorable

September 3, 2019

“Be memorable.” Easier said than done, being memorable is one the greatest brand challenges there is. But, it could be argued, being memorable is quite literally the most important thing to your brand. There are so many burger joints these days in my city, it’s hard to keep track. But when I want a really … Continue reading The Magic of Memorable »

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