If you’re old enough, you were probably watching the Super Bowl on February 1st, 2004. You would have seen Justin Timberlake pull down part of Janet Jackson’s bustier during the halftime show, which revealed her nipple. Because of the controversy, it was the most-searched event in the history of the internet. It was the most … Continue reading Janet Jackson, YouTube, and Serving an Unfilled Need
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In the Coleman Insights presentation “The Urgency of Branding” that Jay Nachlis and I first shared at Morning Show Boot Camp in Chicago last year, one of my favorite points highlights this image on a slide: The classic Bed Bath & Beyond 20% off coupon. We think it demonstrates a classic marketing blunder, putting all … Continue reading The Strategic Reason Why Bed Bath & Beyond Struggled and Failed
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Hetal Patel is the Executive Vice President of SmartAudio Intelligence at iHeartMedia. In a conversation for this week’s Tuesdays With Coleman blog, we discussed her recent talk at the Audio Intelligence Summit, “Podcasting Trends & Mythbusters: What to look forward to in 2023.” That turned into a wide-ranging discussion on generational differences and habits in … Continue reading The Extraordinary Podcasting Opportunity: A Conversation with Hetal Patel
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On the surface, the premise makes sense. To give listeners the most variety, you need to play more songs, right? Wrong. To understand why, let’s explore three factors to consider in image building. If all three are not executed properly, winning the image will be that much more challenging. For this example, we’ll use variety … Continue reading Three Reasons You Don’t Win the Variety Image by How Many Songs You Play
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A couple of weeks ago in the Tuesdays With Coleman blog “Brand Growth Inspiration from Lofi Girl,” I mentioned 12 Hour Sound Machines, a podcast created by a father who couldn’t get his son to go to sleep. The podcast, which he simply created for himself to play on the smart speaker in his son’s … Continue reading 12 Hour Sound Machines: A Podcast Success Story
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Today’s Tuesdays With Coleman blog post comes courtesy of Matt Bailey, president of our sister company, Integr8 Research. Integr8 Research is focused solely on new music research, and Matt regularly offers thought leadership to his clients regarding the interpretation of streaming data. In this entry, he explains Retention Rate, a new metric to recognize which … Continue reading Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data
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What (or who) is your competition? Thinking of battles only in terms of radio station vs. radio station, streaming service vs. streaming service, or podcast vs. podcast significantly limits the scope (and reality) of the landscape. In fact, thinking in terms of platform vs. platform misses the point entirely. Entertainment is entertainment, and well-developed entertainment … Continue reading Brand Growth Inspiration from Lofi Girl
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Coleman Insights Senior Consultant John Boyne and I first heard of the term “Overton Window” around 2006, and the person who taught us about it was Glenn Beck. We were doing work for Beck when he was on Headline News. Beck explained how the Overton Window changes and redefines perceptions of what is acceptable content, … Continue reading Radio Needs to Shift the Overton Window
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As I reflect on the past week in Las Vegas at the Podcast Movement Evolutions conference, I’m thinking about two recent announcements that will have a significant impact on the podcasting industry. The first announcement, made the week prior at the Hot Pod Summit in New York, was revealed by YouTube’s head of podcasting, Kai … Continue reading YouTube Music and Spotify on the Podcast Branding Carousel
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One of the most-read Tuesdays With Coleman blogs (which was published on December 4, 2018) is “Direct Marketing is Easy. Brand Marketing is Hard.” Digital marketers, some of whom may disagree with me on that statement, spend countless hours tracking the success of campaigns and optimizing messages based on the data. A/B testing is a … Continue reading Why Strategy Must Come Before Tactics (And How Research Fits In)
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