Category: Blog

Beyond Logos: The Key To Authentic Brand Success

September 9, 2025

A venerable brand in the Southeastern United States is facing a crisis. They have failed to meet brand expectations, and their fans are extremely upset. No, I’m not going to start another debate about Cracker Barrel. I’m talking about something far more important to southern culture…the University of Alabama football team. Organizations spend a lot … Continue reading Beyond Logos: The Key To Authentic Brand Success »

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The Podcast Research Gap

August 26, 2025

Reflections from Podcast Movement 2025 Walking the halls of Podcast Movement this year, I was struck by a fascinating contradiction. Podcast networks, creators, and advertisers discussed sophisticated monetization strategies, cutting-edge production techniques, and attribution models. Yet when conversations turned to strategic audience research, many went quiet. After decades of providing strategic research for radio stations, … Continue reading The Podcast Research Gap »

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How Radio Hosts Can Unlock The Creator Economy

August 12, 2025

YouTuber. Podcaster. Influencer. Celebrity. Radio Host. Perceptually, the first four might sound trendier and more modern, even though they should exist in the same universe. YouTuber, Podcaster, and Radio Host pertain to the platform, while Influencer and Celebrity are platform-agnostic, though blurred lines exist between all of them. Mr. Beast, the most famous and successful … Continue reading How Radio Hosts Can Unlock The Creator Economy »

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How A Beach House, A BFF, And A Wild Idea Led Us To (Almost) Beat Shazam

June 17, 2025

Last summer, almost exactly a year ago, I stood barefoot in the kitchen of a beach house in North Carolina—rented by my best friend Sam—and casually dropped five words that would launch us into an unforgettable adventure: “Beat Shazam auditions are open.” A Little Backstory I’m that music geek. The one who grew up in … Continue reading How A Beach House, A BFF, And A Wild Idea Led Us To (Almost) Beat Shazam »

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How To Create A Viral Moment (Without Being Famous First)

June 3, 2025
Bryson DeChambeau

If you’re a golf fan, Bryson DeChambeau needs no introduction. He’s a two-time U.S. Open champion and has consistently ranked among the world’s top golfers for years. But if golf isn’t your thing, chances are you didn’t know his name—until last November, that is. That’s when Bryson decided to spend 16 days trying to hit … Continue reading How To Create A Viral Moment (Without Being Famous First) »

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