Category: Blog

Your Brand’s Strength Or Weakness? It’s A Matter Of Perspective.

November 12, 2024

  “Your greatest strength begets your greatest weakness” is a quote typically attributed to William Shakespeare. The idea is that excelling in one dimension may reveal a vulnerability in another. For example, the military that develops overwhelming superiority on its northern flank may find itself under-prepared for an attack on its southern flank. While one … Continue reading Your Brand’s Strength Or Weakness? It’s A Matter Of Perspective. »

Read Full Article »

How United Airlines Is Trying To Win The Trust Image

October 29, 2024
United Airlines

Transparency. It’s easier said than done. Brands have traditionally held back information from their customers, for reasons that may include: Fear of exposing vulnerabilities The perception that the customer “can’t handle” the information Perceived lack of control Concern about negative impact on the brand’s image On the other hand, think about the positives that can … Continue reading How United Airlines Is Trying To Win The Trust Image »

Read Full Article »

Coleman’s Sale To Quest: What’s In It For Me?

September 17, 2024

You may have seen the news two weeks ago when we announced that Quest Global Research Group is acquiring Coleman Insights. Since the announcement, I have received many notes congratulating us on the deal, which I sincerely appreciate. These notes, however, made me think that while many of our clients and industry colleagues were congratulating … Continue reading Coleman’s Sale To Quest: What’s In It For Me? »

Read Full Article »

Your Radio Station No Longer Needs To Follow The Herd For Music Decisions

September 3, 2024

More than 20 years ago, I was the Program Director of a Hot AC station in Missoula, MT. KMSO-FM was, and still is an independently owned broadcaster. When you’re in a position like that, you don’t have a lot of time to think about much of anything. You’re being pulled in a million different directions—morning … Continue reading Your Radio Station No Longer Needs To Follow The Herd For Music Decisions »

Read Full Article »

Why Podcasters Must Urgently Adopt A Video Strategy

August 20, 2024

Good morning from the world’s largest podcasting conference, Podcast Movement in Washington, DC! From the first time I attended this great event in Philadelphia six years ago, I felt an energy that always excites me about returning. No one should debate podcasting’s strength as an audio medium. Like radio, there is power in the spoken … Continue reading Why Podcasters Must Urgently Adopt A Video Strategy »

Read Full Article »

Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too

July 9, 2024

The youngest members of Generation Z—those born between 1997 and 2012—are about to become teenagers. Meanwhile, Gen Z’s oldest members are starting their careers. If you have a long-term vision for your brand, you should have a plan for making this generation—consisting of almost 70 million people in the US alone—your fans. Of course, my … Continue reading Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too »

Read Full Article »