Last week, we shared some of the major findings of Contemporary Music SuperStudy 2—our second annual test of the past year’s biggest songs in streaming, sales and radio airplay, conducted with 1,000 people between the ages of 12 and 54 across the United States and Canada. These initial findings include that Pop is the best-testing … Continue reading Contemporary Music Trends: Country Is Up
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A year ago, we were delighted to share the results of the Contemporary Music SuperStudy, a groundbreaking study of music tastes. Now, we are just as excited to come back to you with findings from this year’s version of that research, Contemporary Music SuperStudy 2. Mirroring the structure of the original study, Contemporary Music SuperStudy … Continue reading The Lay of the Land of Contemporary Music Tastes
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While most students are out of school as the fight against COVID-19 continues, my Coleman Insights colleagues and I are preparing a report card. On Thursday, we will release the results of our Contemporary Music SuperStudy 2, a test of the most-consumed songs in 2019 conducted with 1,000 respondents across the United States and Canada. … Continue reading Contemporary Music’s Report Card
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I grew up in Island Park, New York, a very small island town in one of the bays off Long Island’s south shore. When Superstorm Sandy struck the Northeast in the fall of 2012, my little hometown—where my parents still live in the home they raised my sister and I in—was devastated. Looking back, I … Continue reading COVID-19 Lessons from Superstorm Sandy
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Ever feel like you’re chasing formats? Sometimes you hear about radio stations that change formats after trying one for a year or two, or even after just a few months. You may know of stations that have flipped formats multiple times in a calendar year. Maybe this time the lucky number will come up. One … Continue reading Flippant About Formats
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All the way back on March 17th, we tweeted about a new billboard campaign our client in Edmonton, K-97, launched: Since then, brand after brand is getting in on the action. This includes Coca-Cola putting some distance in their logo for their Times Square billboard: Miss Chiquita is missing from the banana brand’s iconic logo: … Continue reading The Marketing of Social Distancing
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A logical approach to programming strategy during just about any time other than the present would likely suggest that playing Christmas music in March would be a pretty dopey idea. But if one were to adopt an Outside Thinking philosophy–considering your brand from the viewpoint of your consumer–it may not be quite as nutty as … Continue reading Christmas in the Time of Corona
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As the world has turned upside down for the foreseeable future, the team at Coleman Insights has been engaged in conversations with our clients about how to navigate the new landscape. We recognize the ability of radio stations and other audio-based media to shine in moments of crisis, and there are already numerous examples of … Continue reading How to Connect With Your Audience in a Crisis
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What a difference a few weeks, days and hours makes. Before the travel bans, before sports and concerts cancelled and before schools closed, I paid a visit to Syracuse University for my college radio station’s 35th annual reunion. I returned from that trip just nine days ago. The keynote of the WJPZ Alumni Banquet featured … Continue reading Interview With Brent Axe: Coronavirus and the POKE Scale
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My favorite marketing book of all-time is “Focus: The Future of Your Company Depends on It” by strategist Al Ries, and one of the most important lessons in the book involves one simple question. What’s your word? Consumers make product decisions on words, not visuals. When you look at or think about products, you don’t … Continue reading What’s Your Word?
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