What a time to program Country music. At the time of this writing, the top two songs on the Billboard Hot 100 are “A Bar Song (Tipsy)” by Shaboozey and “I Had Some Help” by Post Malone Featuring Morgan Wallen. There are three Morgan Wallen songs in the Top 20. Keep going to find Marshmello … Continue reading How Should Country Radio Meet This Crossover Moment?
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My favorite thing about a long flight is discovering movies I’d never heard of. My most recent find is “The Donut King” (if you’re an 80s film geek like me, you just whispered “Of Chicago” under your breath. If not, never mind, moving on…) “The Donut King”, at its core, is a tremendous underdog story. … Continue reading All Hail This Branding Lesson From The Donut King
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The youngest members of Generation Z—those born between 1997 and 2012—are about to become teenagers. Meanwhile, Gen Z’s oldest members are starting their careers. If you have a long-term vision for your brand, you should have a plan for making this generation—consisting of almost 70 million people in the US alone—your fans. Of course, my … Continue reading Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too
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The list of companies that failed to pivot when their industries underwent major changes is long. Blackberry couldn’t pivot to touchscreen smartphones. Kodak couldn’t pivot to digital photography (ironic, since Kodak invented the first digital camera in 1975). Blockbuster couldn’t pivot to streaming. The story of how Blockbuster had a chance to purchase Netflix in … Continue reading Netflix’s Streaming Pivot Included a Surprisingly Harsh Decision
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Today’s Tuesdays With Coleman blog first appeared in The Sands Report, the Alternative music newsletter written and published by Richard Sands. At Coleman Insights, we think of callout research and streaming consumption data as valuable, and complementary, tools for those making decisions about which songs to add, drop, or change in rotation. Our goal is … Continue reading Why Does My Radio Station Need Callout Research?
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Red Lobster filed for Chapter 11 bankruptcy protection and closed 50 locations this past week, and the company wants you to know the culprit. Endless shrimp. In seemingly every news story about the filing, the talking points were the same. Red Lobster offered an endless shrimp promotion last year, it was too successful based on … Continue reading The Real Reason Behind Red Lobster’s Bankruptcy Filing
Read more »On December 19, 2021, CNBC posted the following headline: “Stocks slide to start the week as omicron fears intensify, Dow falls 430 points.” On December 20, 2021, CNBC went with this: “Dow jumps 560 points as market rebounds from omicron-triggered 3-day slide.” Was Omicron really the reason why the United States stock market tumbled one … Continue reading How False Causation Can Impair Your Performance
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I’ve been rewatching Northern Exposure lately, the comedy-drama that aired on CBS for six seasons starting in 1990, and I am reminded of what great radio sounds like. In the series, John Corbett plays the character Chris Stevens, who is a modern artist, an extremely well-read philosopher, has eclectic music tastes, spent time “in the … Continue reading Radio Needs Some Northern Exposure
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I admit it, I am reading one of those self-help books about finding meaning in life. I just started the chapter on “finding purpose in life.” You know, find your purpose and focus on that. Stop making excuses and get to it. Oh boy, this may be a little much for me. Are you here … Continue reading What Is the Purpose of Your Radio Station?
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Like many Americans, I love sports. Unlike many Americans, I love soccer, particularly the football played in Europe. I am up early on weekend mornings to watch English Premier League matches and I regularly gather with supporters of my beloved Tottenham Hotspur to watch our side play in a local pub. As a result, when … Continue reading What Content Creators Can Learn from Welcome to Wrexham
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