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Apple, Spotify, SiriusXM, and the Great Content Rush

November 3, 2020

The Coleman Insights team loves to bat provocative or thought-provoking topics around just for fun. We used to do it with regularity at lunch, but in pandemic times we’re relegated to GoToMeeting and email. One such email was circulated on September 16th which took note of the new “Apple One” subscription plan that had just … Continue reading Apple, Spotify, SiriusXM, and the Great Content Rush »

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Content Is King…Except When It’s Not

October 27, 2020

You likely heard last week’s story about Quibi’s decision to shut down later this year. Quibi is a streaming service focused on short-form video content to be consumed on mobile devices. It launched in April after 18 months of build-up, as founder Jeffrey Katzenberg and CEO Meg Whitman successfully raised $1.75 billion from investors and … Continue reading Content Is King…Except When It’s Not »

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Are Debates Better Seen or Heard?

October 20, 2020
Kennedy Nixon debates

It’s debate season!!! Where presidential and vice-presidential candidates face off in a public forum! Issues! Moderators! More back-and-forth neck action than a tennis match! I love a good debate. I was captain of the debate team in high school (no, no one is surprised by that). My first solid memories of politics are from the … Continue reading Are Debates Better Seen or Heard? »

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The Ongoing Tension Between Brand and Content

October 13, 2020

This week’s blog features international intrigue, from Brazil to Japan to Lebanon. It also involves alleged financial crimes totaling in the tens of millions of dollars. The story I’ll describe even includes smuggling a fugitive in an audio equipment box aboard a private plane in a daring overnight escape. Do I have you hooked yet? … Continue reading The Ongoing Tension Between Brand and Content »

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Who is the New Voice for Talk Radio?

October 6, 2020

With everything going on in the world, you would think it’s a great time for Talk Radio. Politics, the U.S. Supreme Court, public health, economics–it has all taken center stage, dominating our conversations. Try talking to one of your friends without mentioning the pandemic. It’s almost impossible. Is this an amazing time for talk? Or … Continue reading Who is the New Voice for Talk Radio? »

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The Everlasting Effects of a Roof-Raising Brand

September 29, 2020
Pizza Hut original red roof

In the world of brand building, never forget that perceptions associated with your brand can last a long time. A very long, long time. There are a great many positives that can result from remaining consistent in your brand building initiatives. For example, the longer you use the same logo and repeat the same core … Continue reading The Everlasting Effects of a Roof-Raising Brand »

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How the National Anthem Strengthened a Brand

September 22, 2020

Coleman Insights President Warren Kurtzman recently circulated an email with a piece of audio attached. In the clip, a man named Steve called in to Chicago’s Classic Rock station 97.1 The Drive and left a voicemail that said, “You guys are doing such a great job, I just had to call.” Everyone has time to … Continue reading How the National Anthem Strengthened a Brand »

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Brand Like Your Life or (Liquid) Death Depends on It

September 15, 2020
Liquid Death Mountain Water

You are always thinking of ways to get more listeners. How to best promote your talent. Which contests to run. How to make your brand “sticky”. We often see in our research that sticky brands–brands that do memorable things and become top of mind for those attributes–are more likely to grow their audience. You can … Continue reading Brand Like Your Life or (Liquid) Death Depends on It »

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Early Observations of Apple Music Radio

September 8, 2020
Apple Music Radio

As many of you may already know, Apple Music revamped its live global radio offerings three weeks ago. Its flagship station Beats 1 was renamed Apple Music 1, and it debuted two new stations: Apple Music Hits and Apple Music Country. In her recent column, “Spotify and Apple Music Disagree on the Future of Radio. … Continue reading Early Observations of Apple Music Radio »

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Reflections on 25 Years With Coleman Insights

September 1, 2020

In May, I celebrated 25 years since joining Coleman Insights, providing me with an opportunity to reflect on the last quarter century. When Jon Coleman, one of the smartest—and more importantly, one of the most decent—people I have had the privilege of knowing, offered me the chance to join his company, I was flattered. Sure, … Continue reading Reflections on 25 Years With Coleman Insights »

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Trending Posts
  • Content Is King…Except When It’s Not
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  • Time to Reframe Audio Brands
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Resources
  • Contemporary Music SuperStudy 2

    How have contemporary music tastes changed since our first groundbreaking Contemporary Music SuperStudy? The second annual edition of the large scale music project is here to answer that question.

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  • Outside Thinking for Podcasts

    In this webinar, we introduce you to a breakthrough strategy called Outside Thinking. Outside Thinking will empower you to view your podcast from the perspective of your listeners.

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  • Contemporary Music SuperStudy

    We took a list of the most consumed songs from the past year by streaming, sales and radio airplay as measured by Nielsen – BDSradio. We tested those songs with 1,000 people ages 12-54 across the United States and Canada.

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  • The Three Ts of Content Execution: A Second-By-Second Look at Podcast Listening Behavior

    At Podcast Movement 2018 in Philadelphia, Sam Milkman and John Boyne presented the results of a mediaEKG® Deep Dive study on two iHeartRadio podcasts.

    View More »

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