What in the World is Going On With Contemporary Music?

April 19, 2022
ed sheeran, shape of you

The state of contemporary music is an ongoing topic of conversation among many of Coleman Insights’ clients. Questions about it have become more pressing for our radio clients, as the ratings leaders in many markets are Gold-based music stations targeted at older listeners, perhaps to a greater extent than in the past. In 2022, however, … Continue reading What in the World is Going On With Contemporary Music? »

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Why Misattribution is Your Brand’s Enemy

April 5, 2022

  No one has a better understanding of your product than you. You can recite music rotations and clock structure and positioning statements better than anyone else. Most of your listeners, however, cannot. It sounds outrageous—inconceivable, even—that there are listeners that still think your station, which hasn’t been called “Lite” for a decade, still plays … Continue reading Why Misattribution is Your Brand’s Enemy »

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What Podcasting and Radio Can Learn From Each Other

March 29, 2022

Jon Gay spent 15 years in radio in programming and on-air positions in Burlington, Vermont, Detroit, and New Orleans. Following a downsizing, he dove full-time into podcasting, starting JAG in Detroit Podcasts in 2018. Today he writes, records, edits, and co-hosts podcasts for clients and offers tips on his own podcast, “The JAG Show.” For … Continue reading What Podcasting and Radio Can Learn From Each Other »

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Step Outside Your Core

March 15, 2022

Your podcast’s social media accounts are not perceptual research. Your radio station’s texting account is not perceptual research. Listener feedback at a remote is not perceptual research. Consider how easy it is to formulate an opinion about how your audio brand is doing based on “core” feedback. For this exercise, I’ll include you and your … Continue reading Step Outside Your Core »

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