How Chevrolet Made Me Cry By Not Promoting a Sales Event

December 12, 2023

I cried while watching football. No, it’s not because my Browns lost another late-season game. I expect that this time of year, but for some reason I still watch anyway. I cried watching Chevrolet’s 2023 holiday ad, “A Holiday To Remember.” If you are overly sentimental, I’ll summarize the commercial for you. Otherwise, please watch … Continue reading How Chevrolet Made Me Cry By Not Promoting a Sales Event »

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How Research and Strategy Beat an 89% Approval Rating

December 5, 2023
Rob Lowe Literally podcast George Stephanopoulos

I recently listened to an episode of Rob Lowe’s podcast, Literally! With Rob Lowe, which featured an interview with George Stephanopoulos. While the episode lasts over an hour, there is one thing Stephanopoulos mentions 17 minutes and 35 seconds in that struck me. Actually, it’s three things. First, it’s important to be aware of Stephanopoulos’s … Continue reading How Research and Strategy Beat an 89% Approval Rating »

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Always Good Work

November 21, 2023

If you live in the southeastern portion of the United States, you might be familiar with Baker Roofing, one of the nation’s largest roofing contractors. And if you are familiar with Baker Roofing, you might also be familiar with a phrase that is prominently displayed on each of their work trucks, a promise that founder … Continue reading Always Good Work »

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