Category: Blog

Advice To Radio From The Bob Dylan Biopic “A Complete Unknown”

January 28, 2025
Bob Dylan

The 2024 film “A Complete Unknown” uses Bob Dylan’s electric controversy as a lens to examine a timeless business dilemma: how do established brands navigate radical change? While on its surface it’s a Bob Dylan biopic chronicling his journey from folk darling to electric revolutionary, the film offers real insights into every business’s challenges when … Continue reading Advice To Radio From The Bob Dylan Biopic “A Complete Unknown” »

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Jack White Upends “Because We’ve Always Done It That Way”

December 10, 2024
Jack White

Over the years, “Because we’ve always done it that way” has become a bit of a caricature. We picture someone in the boardroom answering “Why are we doing that?” with the dreaded habitual response. I don’t remember the last time I heard someone say that, and yet…it is done repeatedly. It’s not to say that … Continue reading Jack White Upends “Because We’ve Always Done It That Way” »

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Breaking Bad Habits: Don’t Litter In Walter White’s Territory

November 26, 2024

There have been many famous anti-litter campaigns over the years: Woodsy the Owl’s “Give a Hoot! Don’t pollute,” “Keep America Beautiful” with Iron Eyes Cody, the Indigenous person who cried at the sight of litter being tossed out of cars, and the “Don’t Mess With Texas” campaign initiated by the Texas DOT. Now the state … Continue reading Breaking Bad Habits: Don’t Litter In Walter White’s Territory »

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Your Brand’s Strength Or Weakness? It’s A Matter Of Perspective.

November 12, 2024

  “Your greatest strength begets your greatest weakness” is a quote typically attributed to William Shakespeare. The idea is that excelling in one dimension may reveal a vulnerability in another. For example, the military that develops overwhelming superiority on its northern flank may find itself under-prepared for an attack on its southern flank. While one … Continue reading Your Brand’s Strength Or Weakness? It’s A Matter Of Perspective. »

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How United Airlines Is Trying To Win The Trust Image

October 29, 2024
United Airlines

Transparency. It’s easier said than done. Brands have traditionally held back information from their customers, for reasons that may include: Fear of exposing vulnerabilities The perception that the customer “can’t handle” the information Perceived lack of control Concern about negative impact on the brand’s image On the other hand, think about the positives that can … Continue reading How United Airlines Is Trying To Win The Trust Image »

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Coleman’s Sale To Quest: What’s In It For Me?

September 17, 2024

You may have seen the news two weeks ago when we announced that Quest Global Research Group is acquiring Coleman Insights. Since the announcement, I have received many notes congratulating us on the deal, which I sincerely appreciate. These notes, however, made me think that while many of our clients and industry colleagues were congratulating … Continue reading Coleman’s Sale To Quest: What’s In It For Me? »

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Your Radio Station No Longer Needs To Follow The Herd For Music Decisions

September 3, 2024

More than 20 years ago, I was the Program Director of a Hot AC station in Missoula, MT. KMSO-FM was, and still is an independently owned broadcaster. When you’re in a position like that, you don’t have a lot of time to think about much of anything. You’re being pulled in a million different directions—morning … Continue reading Your Radio Station No Longer Needs To Follow The Herd For Music Decisions »

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