The Lost Art of Radio Station Stunting

May 21, 2019

gb;sughalugpaewyhg;irhdl!hflg..gss..hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILB. That’s what Burger King tweeted on November 28, 2018. There were more cryptic tweets of gibberish throughout the day, raising eyebrows and intrigue. The following day, BK published the following on Twitter revealing the gibberish was a stunt: so about yesterday: – we were sober – we didn’t get hacked – the intern didn’t … Continue reading The Lost Art of Radio Station Stunting »

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Hey, Radio! Science Says Surprise Your Listeners.

April 30, 2019
Broca's Area

How predictable is your radio station? Have listeners “heard it all”? That’s not necessarily a good thing. There’s a region of our brain called Broca’s Area, and it is known to have multiple roles involving speech production.  It turns out that another function involves surprise. When we’re surprised, it triggers this part of the brain. … Continue reading Hey, Radio! Science Says Surprise Your Listeners. »

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What Shapes Our Music Tastes

April 16, 2019

Coleman Insights is releasing findings from its Contemporary Music SuperStudy in a four-part blog series, followed by a free webinar on April 30th in which the findings will be covered in greater depth. Details to register for that webinar are below. In the two previous installments of Tuesdays With Coleman, we shared two primary findings … Continue reading What Shapes Our Music Tastes »

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