As you would probably expect, the thing everyone wants to know with every research study is, what are the results and what do they mean? But there’s a saying in the data business that should be considered in the development of any questionnaire: “Garbage in, garbage out.” In short, the quality of the output is … Continue reading Three Best Practices of Questionnaire Development »

  No one has a better understanding of your product than you. You can recite music rotations and clock structure and positioning statements better than anyone else. Most of your listeners, however, cannot. It sounds outrageous—inconceivable, even—that there are listeners that still think your station, which hasn’t been called “Lite” for a decade, still plays … Continue reading Why Misattribution is Your Brand’s Enemy »

Jon Gay spent 15 years in radio in programming and on-air positions in Burlington, Vermont, Detroit, and New Orleans. Following a downsizing, he dove full-time into podcasting, starting JAG in Detroit Podcasts in 2018. Today he writes, records, edits, and co-hosts podcasts for clients and offers tips on his own podcast, “The JAG Show.” For … Continue reading What Podcasting and Radio Can Learn From Each Other »

Your podcast’s social media accounts are not perceptual research. Your radio station’s texting account is not perceptual research. Listener feedback at a remote is not perceptual research. Consider how easy it is to formulate an opinion about how your audio brand is doing based on “core” feedback. For this exercise, I’ll include you and your … Continue reading Step Outside Your Core »

In every Plan Developer℠ perceptual study we conduct at Coleman Insights, there are a multitude of ways to get at some of the answers every audio brand wants to know. Why do listeners choose my brand? Why don’t they choose it? How can I use that information to grow? While there is no doubt that … Continue reading The Benefits of a Trendable Study »