Every Song You Play Is A Marketing Decision

October 15, 2015

Coleman Insights recently introduced the FACT360 Strategic Music Test. FACT360 is online music testing done right through the latest sampling techniques and data collection capabilities, and includes the same benefits that Coleman Insights has provided through its FACT Strategic Music Tests for more than 20 years. These benefits help radio stations build the most appealing … Continue reading Every Song You Play Is A Marketing Decision »

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Facing the Future

April 29, 2015

I was invited to appear on a panel at a state broadcasters’ convention in Oklahoma recently.  The topic—a pretty daunting one—was nothing less than “The Future of Radio.”  What advice could I share to help real broadcasters in the American heartland ensure their place in the complicated, competitive new world of media? Not an easy … Continue reading Facing the Future »

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The Great Pyramids of Radio

February 25, 2015

Late last month, a post on the Jacobs Media jacoBLOG called “Pyramid Scheme” introduced the idea of an update or makeover of the original Coleman Image Pyramid. It was based on the premise that radio broadcasters are now competing in an infinitely larger media landscape. The Jacobs New Pyramid suggested a different pecking order, with … Continue reading The Great Pyramids of Radio »

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When Is A Hit A Hit?

January 19, 2015

This is the first in a series about how listeners engage with music across traditional and emerging platforms For decades, radio has debated the question of how fast stations should move through contemporary music.  When modern music research first emerged in the 1970s, radio stations began holding on to hits longer than they did in … Continue reading When Is A Hit A Hit? »

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The Changing Face of Research

October 16, 2014

The evolution of technology in our lives has changed the way we do just about everything, from how we shop to how we travel and communicate. This week, Warren Kurtzman spoke with Richard Sands of The Sands Report to discuss how research has changed and evolved over the years. Click here to read the full article.

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