Category: Blog

Cirque Du Soleil: When the Innovator Needs to (Re-)Innovate

September 12, 2023

Cirque Du Soleil is in trouble. One major impact on the challenges was out of its control. When the COVID-19 pandemic shut down live shows, Cirque Du Soleil ceased operations around the world, from its traveling shows to the fixed performances in Las Vegas. Another major impact on Cirque Du Soleil’s current struggles is maintaining … Continue reading Cirque Du Soleil: When the Innovator Needs to (Re-)Innovate »

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A Podcast is Audio or Video. The Customer Says So.

August 29, 2023

Podcasters: Listen to your customers, even (especially?) when the customer may see things differently. At the Podcast Movement conference in Denver last week, we may have ruffled a few feathers with the presentation of our findings from a new research study, “The New Rules of Podcasting on YouTube.” One of the headlines from the study … Continue reading A Podcast is Audio or Video. The Customer Says So. »

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What’s Your Pivot?

July 18, 2023

For every Netflix that adapts from DVDs by mail to streaming, there is a Blockbuster that fails to evolve. For every Google that sees a chance to dominate the online maps business, there is a MapQuest that had the brand name, yet failed to create a great mobile app in time. Every company, every brand … Continue reading What’s Your Pivot? »

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