The Case for Jingles

July 16, 2019
Advertising commercial jingle singers

Does your brand use jingles? They’ve certainly become harder to find. Listen to commercial breaks on TV or radio. Whereas advertisers once deployed jingles en masse, it’s more challenging to find a commercial that uses a good old-fashioned jingle. We sometimes hear from those in charge of brands that jingles are played out, or that … Continue reading The Case for Jingles »

Read more »

The Lost Art of Radio Station Stunting

May 21, 2019

gb;sughalugpaewyhg;irhdl!hflg..gss..hhrtdtudjytjghc>-8*tfls<9jdgblsvakyefe124352.b?jifdg;sualbnjg;ihs=0u65484hliugresHFUGILB. That’s what Burger King tweeted on November 28, 2018. There were more cryptic tweets of gibberish throughout the day, raising eyebrows and intrigue. The following day, BK published the following on Twitter revealing the gibberish was a stunt: so about yesterday: – we were sober – we didn’t get hacked – the intern didn’t … Continue reading The Lost Art of Radio Station Stunting »

Read more »