Category: Blog

The Undeniable Marketing Lessons from Taylor Swift’s Focus on Fans

September 26, 2023

I was thinking about Taylor Swift over the weekend. Not so much about how I felt regarding her apparent budding romance with Kansas City tight end Travis Kelce after she was spotted watching the Chiefs game in a suite with Kelce’s mother on Sunday, though I’ll admit to being curious about what song she’ll end … Continue reading The Undeniable Marketing Lessons from Taylor Swift’s Focus on Fans »

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Demonstrate the Power of Audio Advertising With a Brand Lift Study

September 19, 2023

You may have seen this announcement last week when Coleman Insights introduced our AscendSM Brand Lift Study service. This marks the culmination of more than a year of work with clients who came to us looking to demonstrate the effectiveness of the advertising campaigns their clients conducted with them. On the surface, the launch of … Continue reading Demonstrate the Power of Audio Advertising With a Brand Lift Study »

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The New Rules of Podcasting on YouTube

September 12, 2023

Here is the webinar version of the “New Rules of Podcasting on YouTube” presentation delivered by Coleman Insights Vice President/Consultant Jay Nachlis and Amplifi Media Founder/CEO Steve Goldstein. In this webinar which details findings from an August 2023 research study, Jay and Steve cover the changing perceptions and behavior of podcast consumers, the increasing importance … Continue reading The New Rules of Podcasting on YouTube »

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Cirque Du Soleil: When the Innovator Needs to (Re-)Innovate

Cirque Du Soleil is in trouble. One major impact on the challenges was out of its control. When the COVID-19 pandemic shut down live shows, Cirque Du Soleil ceased operations around the world, from its traveling shows to the fixed performances in Las Vegas. Another major impact on Cirque Du Soleil’s current struggles is maintaining … Continue reading Cirque Du Soleil: When the Innovator Needs to (Re-)Innovate »

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A Podcast is Audio or Video. The Customer Says So.

August 29, 2023

Podcasters: Listen to your customers, even (especially?) when the customer may see things differently. At the Podcast Movement conference in Denver last week, we may have ruffled a few feathers with the presentation of our findings from a new research study, “The New Rules of Podcasting on YouTube.” One of the headlines from the study … Continue reading A Podcast is Audio or Video. The Customer Says So. »

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