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The Lay of the Land of Contemporary Music Tastes

April 28, 2020

A year ago, we were delighted to share the results of the Contemporary Music SuperStudy, a groundbreaking study of music tastes. Now, we are just as excited to come back to you with findings from this year’s version of that research, Contemporary Music SuperStudy 2. Mirroring the structure of the original study, Contemporary Music SuperStudy … Continue reading The Lay of the Land of Contemporary Music Tastes »

Contemporary Music’s Report Card

April 21, 2020

While most students are out of school as the fight against COVID-19 continues, my Coleman Insights colleagues and I are preparing a report card. On Thursday, we will release the results of our Contemporary Music SuperStudy 2, a test of the most-consumed songs in 2019 conducted with 1,000 respondents across the United States and Canada. … Continue reading Contemporary Music’s Report Card »

COVID-19 Lessons from Superstorm Sandy

April 14, 2020

Warren Kurtzman's dad in front of a flooded playground during Superstorm Sandy

I grew up in Island Park, New York, a very small island town in one of the bays off Long Island’s south shore. When Superstorm Sandy struck the Northeast in the fall of 2012, my little hometown—where my parents still live in the home they raised my sister and I in—was devastated. Looking back, I … Continue reading COVID-19 Lessons from Superstorm Sandy »

Flippant About Formats

April 7, 2020

Ever feel like you’re chasing formats? Sometimes you hear about radio stations that change formats after trying one for a year or two, or even after just a few months. You may know of stations that have flipped formats multiple times in a calendar year. Maybe this time the lucky number will come up. One … Continue reading Flippant About Formats »

Christmas in the Time of Corona

March 24, 2020

A logical approach to programming strategy during just about any time other than the present would likely suggest that playing Christmas music in March would be a pretty dopey idea. But if one were to adopt an Outside Thinking philosophy–considering your brand from the viewpoint of your consumer–it may not be quite as nutty as … Continue reading Christmas in the Time of Corona »

How to Connect With Your Audience in a Crisis

March 19, 2020

As the world has turned upside down for the foreseeable future, the team at Coleman Insights has been engaged in conversations with our clients about how to navigate the new landscape. We recognize the ability of radio stations and other audio-based media to shine in moments of crisis, and there are already numerous examples of … Continue reading How to Connect With Your Audience in a Crisis »

Interview With Brent Axe: Coronavirus and the POKE Scale

March 17, 2020

What a difference a few weeks, days and hours makes. Before the travel bans, before sports and concerts cancelled and before schools closed, I paid a visit to Syracuse University for my college radio station’s 35th annual reunion. I returned from that trip just nine days ago. The keynote of the WJPZ Alumni Banquet featured … Continue reading Interview With Brent Axe: Coronavirus and the POKE Scale »

What’s Your Word?

March 10, 2020

My favorite marketing book of all-time is “Focus: The Future of Your Company Depends on It” by strategist Al Ries, and one of the most important lessons in the book involves one simple question. What’s your word? Consumers make product decisions on words, not visuals. When you look at or think about products, you don’t … Continue reading What’s Your Word? »

Outside Thinking Gives the XFL a Better Chance to Succeed

March 3, 2020

XFL New York Guardians opening day against the Tampa Bay Vipers

The North American sports landscape is littered with failed launches of major leagues to compete with the established players. In basketball, the ABA collapsed, and four remaining viable franchises joined the NBA in 1976. A similar thing happened in hockey three years later when the WHA failed in its effort to take on the NHL. … Continue reading Outside Thinking Gives the XFL a Better Chance to Succeed »

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