Flippant About Formats

April 7, 2020

Ever feel like you’re chasing formats? Sometimes you hear about radio stations that change formats after trying one for a year or two, or even after just a few months. You may know of stations that have flipped formats multiple times in a calendar year. Maybe this time the lucky number will come up. One … Continue reading Flippant About Formats »

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What’s Your Word?

March 10, 2020
Focus Al Ries

My favorite marketing book of all-time is “Focus: The Future of Your Company Depends on It” by strategist Al Ries, and one of the most important lessons in the book involves one simple question. What’s your word? Consumers make product decisions on words, not visuals. When you look at or think about products, you don’t … Continue reading What’s Your Word? »

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