It’s an easy trap to fall into. And it happens in politics, radio and brand marketing. We market ourselves and our products under the assumption that people make rational decisions based on key issues or features that we recognize as being important to the majority. A politician may say “I support border protection, gun control … Continue reading Be the Fan Favorite
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“Start with the customer experience and work backwards.” That’s what Steve Jobs says 1:55 into this video from 1997 in response to an audience member who was questioning Jobs’ strategic direction. It’s an example of Outside Thinking–seeing your product from the viewpoint of your customers. In the video, Jobs goes on to give an example … Continue reading Start With the Customer and Work Backwards
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In business, you are either the disrupter or the one being disrupted. It may not be happening now, but eventually, someone will try to build a better mousetrap in your industry. At one time, Raleighwood Cinema Grill in Raleigh, North Carolina was a disrupter. When it opened in the mid-1990s, with few exceptions, movie theaters … Continue reading Disruption, Adaptation and Surrender
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We consider ourselves fortunate to work with some of the most strategic minds in the audio entertainment space. But even the most seasoned strategists fall into the trap of what we call “Inside Thinking”—when you get too close to the product for your own good and are unable to see it through the lens of … Continue reading The Seven Deadly Sins of (Non) Strategic Thinking
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I was driving my 13-year-old son Teddy to school about a month ago and listening to the morning show on one of our local radio stations. Out of nowhere, he turned to me and said, “Let’s call the station.” Turns out he was interested in requesting a song and seeing if there was a contest … Continue reading Nobody Home on the Request Line
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As you listen to songs on Spotify, it learns your behavior and makes recommendations. Up to six Daily Mixes include your regular listens and Spotify’s suggestions. “Discover Weekly” and “Release Radar” list songs and new releases based on your listening habits. Radio stations, meanwhile, program to the masses—a curated blend of songs chosen for…a lot … Continue reading Programming Radio to the Masses in a Personalized World
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A common theme in this blog is how brands should learn as much as possible about what its consumers expect from them and—if those expectations are in line with what those consumers want—deliver on those expectations as often as possible. I like to think that we’ve done that since launching Tuesdays With Coleman more than … Continue reading Doing Well by Doing Good
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For many personalities, features are integral elements of their shows. In radio, think “Phone Taps”. “War of the Roses”. “Second Date Update”. The right features can turn your radio show into appointment listening and come with PPM benefits, but there are perceptual benefits as well. Features can be used as a way to accelerate brand … Continue reading Three Reasons The Kelly Clarkson Show Is a Hit
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I’m conflicted. On the one hand, the version of this meme that popped up on my Facebook feed over the weekend is easily my favorite: Unsurprisingly, many of my radio friends liked the post because, like me, they’ve lived the post. I can’t possibly tell you how many times I’ve had this exchange with a … Continue reading Confessions of “I’ll See What I Can Do”
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I’m a big believer that radio can benefit from conferences that are not completely radio-centric but feature beneficial and actionable sessions. One example of this is Digital Summit, which is held in 23 locations across the United States. Coleman Insights HQ is in the Raleigh, North Carolina area, where Digital Summit’s sister event, Internet Summit … Continue reading Three Takeaways from Internet Summit
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