In 1978, when Jon Coleman started Coleman Insights, he had a clear vision of the kind of company he wanted to build. As he recounted in this video forty years later, he wanted to “go beyond just providing information and provide insights that yield to real actions.” Jon also wanted to help clients formulate and … Continue reading Is Your Research Complete?
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Because I grew up in San Francisco, my favorite professional sports teams should come as no surprise–its Giants for baseball, Warriors for basketball, and 49ers for football. As my career as a radio program director took me across the country, I adopted a few additional teams including the Buffalo Sabres and Carolina Hurricanes, the Detroit … Continue reading How Nickelodeon Aced the Brand Content Matrix
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This is the second of our two-part blog series focusing on a roundtable discussion about the impact of 2020’s upheaval on the audio entertainment industry. Last week’s post focused on what the social justice movement, the election, and the pandemic meant for how people consume and what they want from audio entertainment. In this second … Continue reading The Year Ahead, Part 2
Read more » In January 2018, when we last utilized our Tuesdays With Coleman blog to offer our outlook for the coming year, we had no idea how easy we had it. Observing trends in consumer behavior, tastes, and perceptions is our bread and butter and has always allowed us to project future happenings in the audio entertainment … Continue reading The Year Ahead, Part 1
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As we look back on our analytics from this past year, it turns out every member of the Coleman Insights consultant team contributed to the five most-read Tuesdays With Coleman blogs of 2020. As for which subjects resonated the most, there’s a lesson to be learned. Four of the top five incorporated the two topics … Continue reading The Five Most-Read Blogs of 2020
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The inclination of many will be to write off 2020 as a horrible year for the world and for our business. The question is, will radio “get back to normal” in 2021 or 2022 or should it be focused on a new business model? Significant challenges often force industries to reevaluate, and some good can … Continue reading Should Radio Go Back to Normal?
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If someone told me a year ago that a virus was sickening people someplace in China (in a place that I had never heard of) and that it would reach my little neighborhood, I would have said “you’re crazy!” Okay, full disclosure, my friend Elliot Segal from DC101 (who reads everything) told me last year … Continue reading How the Butterfly Effect Can Change the World and Your Brand
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AC/DC’s new album, Power Up, debuted at number one on the Billboard chart. To put in perspective how impressive that is, consider that Back In Black–the album often considered their magnum opus that has sold over 50 million copies to date–peaked at number four in the United States. Power Up features the triumphant return of … Continue reading Old Dogs in AC/DC Have New Tricks
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When Howard Stern announced he would move to Sirius Satellite Radio sixteen years ago, it was a game changer. Not just for Sirius, which had 600,000 subscribers at the time (it merged with XM Satellite Radio in 2008 and today has over 35 million). It was also a game changer for all the radio stations … Continue reading The Game Changer
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With all the news lately, you may have missed one of the all-time greatest examples of a brand-content mismatch. The Kraft Macaroni & Cheese “Send Noods” campaign. Yep, that Kraft Macaroni & Cheese. The one you remember eating as a kid. The one your kids ask for by name. The brand that’s part of warm … Continue reading Gathering the Family Together for Noods
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