If you live in the southeastern portion of the United States, you might be familiar with Baker Roofing, one of the nation’s largest roofing contractors. And if you are familiar with Baker Roofing, you might also be familiar with a phrase that is prominently displayed on each of their work trucks, a promise that founder … Continue reading Always Good Work
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When I programmed radio stations, I would occasionally run a “quarter-hour test” of my stations and the competition. This practice allowed me to step outside my usual listening patterns, which were highly unusual compared to that of a typical listener. The quarter-hour test was a way to force myself to create random snapshots of listening, … Continue reading The Radio Streaming Quarter-Hour Test
Read Full Article »A little more than two years ago, a music radio station with more than two decades of heritage in its format was struggling. According to the latest PPM data from Nielsen, the station failed to finish among the top ten stations in its target demographic and—as a result—advertising revenue was down precipitously. The station hired … Continue reading Stop Chasing Meters, Build a Brand
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Last week, Meghan Campbell and I hosted the latest edition of our Coleman Insights “Ask Me Anything” webinar series and shared four scary research stories just in time for Halloween. I’ll recap them here, with some tips, tricks, and treats to ensure your outcome isn’t frightening. Story #1: The Bad Ratings Story When I was … Continue reading Four Scary Research Stories
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I read an article recently that surprised me. It explained that Netflix’s “Basic With Ads” subscribers are more valuable to Netflix than ad-free subscribers who pay $15.49 a month. I always thought the streaming business model depended on us all paying higher and higher subscription fees. Turns out, all these services want us to watch … Continue reading Advertising is More Valuable Than Premium Subscribers?
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During a ride in a New York City taxi recently, I noticed the credit card machine displayed “No Surge Pricing. Curb: The #1 Taxi App.” Here are three things that came to mind. #1: I’d never heard of Curb. So first things first, I looked up where Curb is available and it’s in seven cities: … Continue reading Three Thoughts on Strategic Research from a Taxi Ride
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Today’s Tuesdays With Coleman blog post features guest contributor Deena Hollander, President of Advantage Music Research. Coleman Insights and Advantage Music Research have a strategic partnership where each firm refers potential clients to the other when it is deemed the other’s music testing offering may be better suited to a client’s needs. A friend from … Continue reading Three Ways to Build a Brand and Remain Relevant
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Anytime we conduct a research study, our favorite notification email is the one that reads, “The sums for your project have been delivered and can now be found in your brief.” Like a kid opening presents on Christmas, that email is an invitation from Santa to go to a folder on our server, open a … Continue reading Podcast Research on YouTube: But Wait! There’s More!
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I was thinking about Taylor Swift over the weekend. Not so much about how I felt regarding her apparent budding romance with Kansas City tight end Travis Kelce after she was spotted watching the Chiefs game in a suite with Kelce’s mother on Sunday, though I’ll admit to being curious about what song she’ll end … Continue reading The Undeniable Marketing Lessons from Taylor Swift’s Focus on Fans
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You may have seen this announcement last week when Coleman Insights introduced our AscendSM Brand Lift Study service. This marks the culmination of more than a year of work with clients who came to us looking to demonstrate the effectiveness of the advertising campaigns their clients conducted with them. On the surface, the launch of … Continue reading Demonstrate the Power of Audio Advertising With a Brand Lift Study
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