Radio Needs Second-Order Thinking

June 26, 2018
Second Order Thinking

First-order thinking is considering the immediate impact of the decisions we make. Second-order thinking is considering all the potential consequences of the decisions we make. The radio industry often uses first-order thinking, but not second-order thinking. When we think we’re solving a problem, we unintentionally create another. More than once in my career, and certainly … Continue reading Radio Needs Second-Order Thinking »

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Three Ways Radio Stations Misunderstand Their Listeners

May 8, 2018
Outside Thinking Worldwide Radio Summit

Last Friday, May 4th, Coleman Insights delivered a presentation to the Worldwide Radio Summit in Hollywood called “Outside Thinking: Flip The Script On How You Think About Your Radio Station”. During the session, Coleman Insights President Warren Kurtzman and Executive Vice Presidents/Senior Consultants John Boyne and Sam Milkman explained how radio station programmers can fall … Continue reading Three Ways Radio Stations Misunderstand Their Listeners »

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How Will Your Radio Station Use Outside Thinking?

May 1, 2018
Outside Thinking

Later this week, we’ll be in Hollywood to present “Outside Thinking: Flip The Script On How You Think About Your Radio Station” to the Worldwide Radio Summit. What is Outside Thinking? Let’s face it. Most of us in the radio industry don’t listen like a typical listener—we inadvertently practice Inside Thinking. We believe listeners hang … Continue reading How Will Your Radio Station Use Outside Thinking? »

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