Blog Archives | Page 5 of 28 | Coleman Insights

The (Not So) Strange World of Strategic Alliances

September 14, 2021

Strategic partnerships are not new. Usually, a strategic alliance between two companies involves two very different businesses. For example, Pottery Barn is not a paint company, and Sherwin-Williams is not a home furnishings store. But the two businesses collaborate on an exclusive line of paints. Customers can coordinate the Sherwin-Williams colors with Pottery Barn furniture, … Continue reading The (Not So) Strange World of Strategic Alliances »

Signs of Unpredictability

September 7, 2021

This past weekend, my wife and I walked around downtown Raleigh, North Carolina and checked out some local shops. One had a chalkboard easel outside that read, “I’m not going to make good music anymore. – Kanye.” Whether you believe Donda is garbage or a masterpiece is irrelevant. The sign made me laugh, I walked … Continue reading Signs of Unpredictability »

Artificial Intelligence Is Coming for the Audio Industry

August 31, 2021

Recently, I was targeted on Facebook with an ad for a company called Speechelo. Considering I actually do voiceovers part-time, I’m going to guess that’s why the algorithm chose me. Though, based on the content of the ad, I’d have to conclude their targeting misfired. (I may or may not be one of the angry … Continue reading Artificial Intelligence Is Coming for the Audio Industry »

Was the Field Of Dreams Game a Success?

August 24, 2021

I love baseball. I follow my beloved New York Mets religiously (and appreciate your condolences!) and I play softball three days a week every spring and fall. I also love Field Of Dreams. It’s an all-time favorite movie of mine that I’ve probably seen at least 50 times. In 2012, I added an extra day … Continue reading Was the Field Of Dreams Game a Success? »

I Can Tell How Healthy Your Brand Is With One Question

August 17, 2021

Remember when you went to the fair as a kid and there was a booth called “Fool the Guesser?” This eccentric gentleman was tasked with guessing your age (within two years), your weight (within 3 pounds), or the month of your birthday (within two months). If he got the answer wrong, you won a prize. … Continue reading I Can Tell How Healthy Your Brand Is With One Question »

Blue Ocean Strategy for Podcasting

August 10, 2021

Coleman Insights founder Jon Coleman introduced Blue Ocean Strategy to Tuesdays With Coleman blog readers late last year in “Should Radio Go Back to Normal.” In short, brands that find themselves in heavily competitive crowded market segments are in metaphorical shark-infested, blood-laden waters. Hence, Red Ocean. On the other hand, some brands have established unique … Continue reading Blue Ocean Strategy for Podcasting »

The Agony of the Specialty Weekend

August 3, 2021

If I didn’t show up at my house until 8 or 9 on Friday night, my wife knew one of two things had taken place at the radio station I was programming. It was either Option A: the sales department turned spots in late, which delayed the traffic department, which delayed the merging of the … Continue reading The Agony of the Specialty Weekend »

Beer, Bourbon, and Hummus

July 27, 2021

When visiting family in San Francisco recently, we passed a small corner store, of which there are many in the city. But as we drove towards a particular one, I noticed three words on the front that grabbed me—“Beer, Bourbon, and Hummus.” Riding in the drivers’ seat in a car going around 40 miles an … Continue reading Beer, Bourbon, and Hummus »

Radio’s Got a Story to Tell

July 20, 2021

Sometimes a radio station changes its name, format, or both. Other times it makes a morning show switch—sometimes the talent leaves voluntarily, in other instances not so much. How do stations usually handle these large-scale changes? On far too many occasions, they move forward in their on-air presentations like it’s “business as usual.” And that … Continue reading Radio’s Got a Story to Tell »

Wanted: Radio’s Music Experts

July 13, 2021

In an October 2000 interview with Rolling Stone, television producer Gay Rosenthal tells the story about the time he was at lunch with VH1 Executive Vice President Jeff Gaspin and the conversation landed on Milli Vanilli. The two started wondering out loud whatever happened to the massively successful duo that was brought down and disgraced … Continue reading Wanted: Radio’s Music Experts »

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