Programming Radio to the Masses in a Personalized World

January 7, 2020

As you listen to songs on Spotify, it learns your behavior and makes recommendations. Up to six Daily Mixes include your regular listens and Spotify’s suggestions. “Discover Weekly” and “Release Radar” list songs and new releases based on your listening habits. Radio stations, meanwhile, program to the masses—a curated blend of songs chosen for…a lot … Continue reading Programming Radio to the Masses in a Personalized World »

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Doing Well by Doing Good

December 17, 2019
Coleman Insights employees volunteered at a food pantry as part of its Pledge 1% initiative

A common theme in this blog is how brands should learn as much as possible about what its consumers expect from them and—if those expectations are in line with what those consumers want—deliver on those expectations as often as possible. I like to think that we’ve done that since launching Tuesdays With Coleman more than … Continue reading Doing Well by Doing Good »

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Add Long-Term Thinking to Your Strategic Plan

November 5, 2019
Warren Buffett Berkshire Hathaway long-term stocks

Do you make short-term or long-term decisions? Short-term decisions regarding your business can be short-sighted, impulsive, and detrimental to the growth of your brand. Long-term decisions are more thoughtful, focused, calculated and help grow brands—but often require a great deal of patience. Wall Street is full of people who make emotional short-term decisions based on … Continue reading Add Long-Term Thinking to Your Strategic Plan »

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