Category: Blog

Why Podcasters Must Urgently Adopt A Video Strategy

August 20, 2024

Good morning from the world’s largest podcasting conference, Podcast Movement in Washington, DC! From the first time I attended this great event in Philadelphia six years ago, I felt an energy that always excites me about returning. No one should debate podcasting’s strength as an audio medium. Like radio, there is power in the spoken … Continue reading Why Podcasters Must Urgently Adopt A Video Strategy »

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Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too

July 9, 2024

The youngest members of Generation Z—those born between 1997 and 2012—are about to become teenagers. Meanwhile, Gen Z’s oldest members are starting their careers. If you have a long-term vision for your brand, you should have a plan for making this generation—consisting of almost 70 million people in the US alone—your fans. Of course, my … Continue reading Generation Z Is Really Different: Your Approach To Reaching Them Should Be, Too »

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Netflix’s Streaming Pivot Included a Surprisingly Harsh Decision

June 25, 2024

The list of companies that failed to pivot when their industries underwent major changes is long. Blackberry couldn’t pivot to touchscreen smartphones. Kodak couldn’t pivot to digital photography (ironic, since Kodak invented the first digital camera in 1975). Blockbuster couldn’t pivot to streaming. The story of how Blockbuster had a chance to purchase Netflix in … Continue reading Netflix’s Streaming Pivot Included a Surprisingly Harsh Decision »

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Why Does My Radio Station Need Callout Research?

June 11, 2024

Today’s Tuesdays With Coleman blog first appeared in The Sands Report, the Alternative music newsletter written and published by Richard Sands. At Coleman Insights, we think of callout research and streaming consumption data as valuable, and complementary, tools for those making decisions about which songs to add, drop, or change in rotation. Our goal is … Continue reading Why Does My Radio Station Need Callout Research? »

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The Real Reason Behind Red Lobster’s Bankruptcy Filing

May 28, 2024

Red Lobster filed for Chapter 11 bankruptcy protection and closed 50 locations this past week, and the company wants you to know the culprit. Endless shrimp. In seemingly every news story about the filing, the talking points were the same. Red Lobster offered an endless shrimp promotion last year, it was too successful based on … Continue reading The Real Reason Behind Red Lobster’s Bankruptcy Filing »

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How False Causation Can Impair Your Performance

May 14, 2024

On December 19, 2021, CNBC posted the following headline: “Stocks slide to start the week as omicron fears intensify, Dow falls 430 points.” On December 20, 2021, CNBC went with this: “Dow jumps 560 points as market rebounds from omicron-triggered 3-day slide.” Was Omicron really the reason why the United States stock market tumbled one … Continue reading How False Causation Can Impair Your Performance »

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