Which radio station plays Classic Rock? Which radio station plays Hip Hop and R&B? Which radio station plays new hit music? Chances are, you have a perceptual image in mind for one radio station that occupies each of these positions in your market. It’s also true there’s likely more than one radio station in your … Continue reading What’s My Brand Again?
Read more » We are all struck by the speed at which technology is moving—in general, and particularly around the automobile. Some recent studies predict that the autonomous car will dominate roadways by the year 2030. Sooner than that, new digital dashboards featuring Apple Car Play and Android Auto will be in almost every car, offering much greater … Continue reading Is News of the Dashboard Radio’s Death Greatly Exaggerated?
Read more » In his opening keynote speech at Internet Summit in Raleigh, NC on November 15th, it only took author/marketing guru Seth Godin about five minutes before mentioning radio and the music industry. According to Godin, 1972 was the perfect year for the music business. The reason? Scarcity of choice. If you wanted to purchase an album, … Continue reading Seth Godin’s Lessons for Radio
Read more » On Friday, November 17th, Mike & Mike aired their final broadcast on ESPN Radio. The show’s anchor, Mike Greenberg, will move on to host his own morning TV show in the spring. His co-host for the past 18 years, Mike Golic, will remain in place with a new partner, longtime ESPN staple Trey Wingo. A … Continue reading What Made Mike & Mike Successful?
Read more » As we at Coleman Insights have learned from years of radio research, a station’s brand is vital to its success. Coleman Insights’ Brand Content MatrixSM illustrates our belief that the success of great radio stations is the result of two dimensions. First, the station’s brand strength—its top of mind awareness and perception. Second, its in-the-moment … Continue reading Do Your Ads Fit Your Brand?
Read more » If you work at a radio station (or in any business, for that matter), it’s easy to get caught up in Inside Thinking. We sometimes get too close to the product for our own good, and are unable to see it through the lens of our customers. When you’re the manager of a radio station, … Continue reading Is Inside Thinking Blurring Your Strategic Vision?
Read more » In the last couple of “Tuesdays with Coleman” blogs, I’ve revisited a Radio & Records column I wrote in 1999. The column introduced four scenarios I ran into when speaking with radio station managers about research projects. As I mentioned previously in this series, despite the dramatic changes in the radio industry over the last … Continue reading Why Does Tactical Research Need Strategic Research?
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In honor of the release of Stranger Things 2 on Netflix today, here are 5 “stranger things” you didn’t know about radio: Radio saved the Eiffel Tower from destruction. The Parisian government planned to disassemble the tower for scrap metal. To prove it could be used as a strategic utility, designer Alexandre-Gustave Eiffel built an … Continue reading 5 “Stranger Things” You Didn’t Know About Radio
Read more » This week, we continue with part 2 of a blog series that revisits a column I wrote for Radio & Records in 1999 found while digging through the Coleman Insights archives. Despite significant changes in the industry over the past 18 years, I’ve been struck by how little some things have changed. I discussed four … Continue reading Why Successful Radio Stations Need Research
Read more » I was recently cleaning out the Coleman Insights archives and came across a column I wrote for Radio & Records in 1999. (Step in the DeLorean and check it out on Page 96 here.) In that article, I described four problematic scenarios my colleagues and I often encountered when radio station personnel discussed research … Continue reading The Research Methodology Trap
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