I’ve been rewatching Northern Exposure lately, the comedy-drama that aired on CBS for six seasons starting in 1990, and I am reminded of what great radio sounds like. In the series, John Corbett plays the character Chris Stevens, who is a modern artist, an extremely well-read philosopher, has eclectic music tastes, spent time “in the … Continue reading Radio Needs Some Northern Exposure
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I admit it, I am reading one of those self-help books about finding meaning in life. I just started the chapter on “finding purpose in life.” You know, find your purpose and focus on that. Stop making excuses and get to it. Oh boy, this may be a little much for me. Are you here … Continue reading What Is the Purpose of Your Radio Station?
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Like many Americans, I love sports. Unlike many Americans, I love soccer, particularly the football played in Europe. I am up early on weekend mornings to watch English Premier League matches and I regularly gather with supporters of my beloved Tottenham Hotspur to watch our side play in a local pub. As a result, when … Continue reading What Content Creators Can Learn from Welcome to Wrexham
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Podcast Movement Evolutions is an offshoot of the original Podcast Movement conference, the largest annual gathering of podcasters in the world. When first launched, Evolutions was more geared towards podcast creators, rather than the more industry professional-focused older sibling version. But, much like the medium itself, Spring’s Podcast Movement Evolutions, which took place last week … Continue reading Three Takeaways from Podcast Movement Evolutions
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The Image Pyramid. This simple illustration of layers that represent the way listeners perceive radio stations was introduced to the industry decades ago by our founder, Jon Coleman, and still guides our strategic work today. But that doesn’t mean we don’t regularly think about the evolution of the Pyramid and how it applies as the … Continue reading Considering The Image Pyramid in 2024
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Radio station merchandise. Since what feels like forever, radio stations have tried with varying degrees of success to get their listeners to display the logo. From t-shirt giveaways in Family 4-Packs to bumper stickers on the table at a remote, doling out station swag is a rite of passage. You can just picture Marconi … Continue reading Why One Radio Station’s Listeners Happily Pay for Its Merchandise
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One of the things I love about my job is the broad perspective gained from helping a diverse array of clients in a diverse array of situations: different places, different demographics, different content types, different platforms. We’ve always felt that such a variety of experiences allows us to better serve our clients, as learnings build … Continue reading 20 Different Radio Formats with Top 5 Success
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But they love you enough to wear your logo on a t-shirt… A few years ago, my son and I made a trip through the Midwest to meet with college football coaches who had invited him to join their program. Interstate driving is monotonous at best and besides your car radio, the only source of … Continue reading All Things Kum & Go (But Maybe They Shouldn’t)
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Last week I wrote about my admiration for Wade Kingsley, the Australian-based consultant from whom I’ve learned a great deal in the short time I’ve known him. Most of last week’s piece discussed creating future demand versus harvesting existing demand, terminology that comes from the Masters of Advertising Effectiveness course offered by the World Advertising … Continue reading Why You Should Get to Know Wade Kingsley – Part 2
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I relish opportunities to meet new people, especially those with whom I have a common bond but who also expose me to innovative ideas and new ways of thinking. Thanks to having a mutual client, I’ve gotten to know Wade Kingsley over the past year, and I already believe every media professional can benefit from … Continue reading Why You Should Get to Know Wade Kingsley – Part 1
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