Category: Blog

What a local rezoning fight can tell you about the challenges of listening to listeners.   Recently, I got involved in a hotly-debated rezoning issue in my town.  (The proposal would replace old strip malls with multi-story mixed use development.)   While it was the sudden onslaught of middle age that turned me into a responsible citizen, … Continue reading But Our Facebook Fans All Said… »

CEO Jon Coleman interviews with Greg Smith from Radio Today Australia, sharing his thoughts and insight on what it takes to win the ratings at breakfast. Click here to read the full article. For a high-res version of the Program Development Model featured in this article, click the image below.

Vice President Chris Ackerman (@ChrisatColeman) lends his insight on the Country music genre and fan-base to the American Marketing Association in this month’s edition of Marketing News magazine. The full article is available here: Marketing News – Crossing Borders (PDF) and >online.

Last month, Jon Coleman wrote on article entitled “Misreading PPM and What Drives Ratings.”  In it, he talked about the tension between in-the-moment performance and brand value.  Jon expressed concern that radio programmers and management are sometimes so overly focused on preventing in-the-moment tune-out that they don’t do the big bold things that drive loyalty … Continue reading Pharmacies, Cigarettes…and Radio? »

It has been more than three years since the last PPM-measured markets were launched in the US and Canada.  As an industry we have learned a lot about ratings, most of which has been good for radio.  However, reflecting on what we have learned, I wonder if we are focusing so much on reducing tune … Continue reading Misreading PPM and What Drives Ratings »

Our guest blogger is Jeff Warshaw, CEO of Westport, CT-based Connoisseur Media, which owns 31 stations in several markets around the United States. In line with one of my founding principles for Connoisseur Media, I’ve always believed in building stations and offering content tailored to the needs and tastes of listeners in each of our … Continue reading Innovative Approach Reels In the Big Fish »

Does it seem like your favorite radio station starts playing holiday music earlier and earlier every year? There might be a reason for that. Warren Kurtzman explains the all-holiday format in this classic 2007 interview.