It was a sad weekend for rock music, and a tale of two very different reactions on social media. On Friday, September the 13th at around 11 AM, we learned that Eddie Money, many of whose hits in the 70s and 80s remain timeless evergreen staples on radio stations across formats, passed away of complications … Continue reading Don’t Remember Eddie Money for the Hits
Read Full Article »It is fundamental human nature that when we see a correlation, we assume causation – in other words, because A happened, it must have been caused by B. In fact, we often invent causation when no concrete evidence exists. And this is a very dangerous exercise. A perfect example of this in the radio industry … Continue reading How to Win by Thinking Slower
Read Full Article »“Be memorable.” Easier said than done, being memorable is one the greatest brand challenges there is. But, it could be argued, being memorable is quite literally the most important thing to your brand. There are so many burger joints these days in my city, it’s hard to keep track. But when I want a really … Continue reading The Magic of Memorable
Read Full Article »On October 10, 2017, we started our Tuesdays With Coleman blog series as a way to share branding, content and research strategy. Last week’s entry, “Seven Solutions for the Podcasting Brand Challenge,” was the final of three consecutive blogs about podcasting, centered around the increasingly popular Podcast Movement conference in Orlando. It was also our … Continue reading 10 Quotes from 100 Blogs
Read Full Article »In our previous call out summer school class, we outlined how to select the songs you’ll test in your callout research. Today’s class tackles the one song you should never, ever test in your new music research. Don’t test a song your station shouldn’t play. “Amazing grasp of the obvious over there at Integr8 Research.” … Continue reading Callout Summer School: The One Song You Should Never Test
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If you read the last two installments of Tuesdays With Coleman, you are aware of the brand-building challenges that exist in the podcasting space. Two weeks ago, I wrote about how Joe Rogan is the biggest brand in podcasting, but that only 14% of monthly podcast listeners are aware of him on an unaided basis. … Continue reading Seven Solutions for the Podcasting Brand Challenge
Read Full Article »Last week, I wrote about one of our findings from a podcast research study we recently fielded with a nationally-representative sample of 1,000 18- to 64-year-old American monthly podcast listeners. The headline referred to how Joe Rogan is the biggest brand in podcasting, as The Joe Rogan Experience enjoys a level of Unaided Awareness that … Continue reading The Podcasting Brand Challenge, Part 2
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Your callout hooks are due in a few hours. You’ve got 30 slots. How can you know the songs you choose to test will have the greatest impact on your station? It’s not a question you should take lightly. Consider that for a typical CHR station: Your six most-played currents account for 25% of your … Continue reading Callout Summer School: Which songs should I test?
Read Full Article »Yesterday you may have seen news coverage of our podcast research data about the Unaided Awareness levels of the leading podcast brands. Our press release covered the “sexy” part of our findings, specifically that Joe Rogan has the biggest brand in podcasting. The less sexy, but far more important aspect of our findings pertains to … Continue reading Joe Rogan and the Podcasting Brand Challenge
Read Full Article »Netflix just dropped the new season of Jerry Seinfeld’s Comedians in Cars Getting Coffee on July 19th. Each episode of the show features Seinfeld selecting a vintage car, then driving a fellow comic in that car to get coffee for a very casual interview/conversation. Episode One of the new season features Eddie Murphy, and that … Continue reading Lack of Focus = Lack of Greatness
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