International House of Burgers. Not Breakfast. Not even Brunch. Burgers. If you were able to tear yourself away from Singapore this past week and pay attention to something with slightly lower stakes, you’ve seen and/or heard about IHOP’s total branding switch to IHOb. No longer the place we think of when it’s 2am and we … Continue reading International House Of Branding Bewilderment
Read more »What are you watching? What are you listening to? If you ask your friends these questions, you will get a broad array of answers. Maybe that was always the case, but I feel like I am finding it harder and harder to find something to talk about with my friends that all of us watch … Continue reading What Show Is Everyone Talking About?
Read more »Do you manage talent? How about high-profile, high-ego talent? Although you likely don’t work in the sports world, you may find some pretty valuable lessons to be learned from a basketball coach. I can’t tell you I’m not a biased Golden State Warriors fan. I’m totally biased. That being said, I’m no bandwagon fan, having … Continue reading Lessons For Radio From The Golden State Warriors
Read more »Late last year, I wrote about the ads on your radio station fitting its brand. One of the things I touched on is the benefit of having your station’s own hosts and personalities reading your ad copy. At the Worldwide Radio Summit earlier this month, the benefits of host-read copy came up once or twice. … Continue reading Engaging Content: Everything Old Is New Again
Read more »There are times in the lifespan of a radio station when making changes makes sense. Often, these changes are guided by research. A library music test is a great opportunity to freshen up the sound of the station. A perceptual study may indicate that a shift in music strategy or positioning would be a sound … Continue reading Don’t Change Your Radio Station
Read more »About a month ago, I started on one of those “two shakes a day” diets. Wait, I’m not supposed to call it a diet. About a month ago, I started on one of the two shakes a day LIFESTYLES. I’m only slightly embarrassed to say I needed something to get me started toward a healthier … Continue reading What Radio Stations And Diets Have In Common
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Last Friday, May 4th, Coleman Insights delivered a presentation to the Worldwide Radio Summit in Hollywood called “Outside Thinking: Flip The Script On How You Think About Your Radio Station”. During the session, Coleman Insights President Warren Kurtzman and Executive Vice Presidents/Senior Consultants John Boyne and Sam Milkman explained how radio station programmers can fall … Continue reading Three Ways Radio Stations Misunderstand Their Listeners
Read more »Later this week, we’ll be in Hollywood to present “Outside Thinking: Flip The Script On How You Think About Your Radio Station” to the Worldwide Radio Summit. What is Outside Thinking? Let’s face it. Most of us in the radio industry don’t listen like a typical listener—we inadvertently practice Inside Thinking. We believe listeners hang … Continue reading How Will Your Radio Station Use Outside Thinking?
Read more »On May 4, 2015, American Express announced the launch of a “coalition loyalty” rewards program called Plenti. A coalition loyalty program offers incentives to customers of two or more businesses in exchange for user data. On April 16, 2018, members received an e-mail notifying them of Plenti’s demise. What went wrong? American Express should be … Continue reading Why The Plenti Loyalty Program Failed
Read more »Is your radio station filling a need? Many brands that identified the needs of their customers and then served those needs are finding great success. Do you remember the term, “Bankers’ Hours”? Not often heard in the lexicon anymore, this referred to a short working day because banks were traditionally open to the public from … Continue reading Identify A Need And Fill It
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