One of the biggest challenges the programmer of any brand faces is the endless pursuit of keeping it fresh and exciting. What can you do to attract new consumers and keep current ones coming back more regularly? Regular readers of our Tuesdays With Coleman blog know that behind the obvious potential perceptual and ratings benefits … Continue reading ManningCast Your Brand
Read Full Article »As a brand matures, it builds perceptual images. Some of these images are of great benefit to the brand; strong and powerful positive word associations. Inevitably, every brand has at least some negative images as well. In last week’s Tuesdays With Coleman blog, I wrote about Victoria’s Secret. After years of success, the women’s clothing … Continue reading The Subway Branding Challenge
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Earlier this summer, Victoria’s Secret revealed an upcoming change in its strategic direction. As the New York Times put it, “the most extreme brand turnaround in recent memory.” In many respects, what Victoria’s Secret is trying to do flies in the face of what we’ve learned and practiced regarding branding and marketing over … Continue reading The Victoria’s Secret Branding Challenge
Read Full Article »Last week, someone posted about a new song in one of the Facebook groups I’m a part of that’s full of radio geeks like me. In short, this individual claims “Beggin” by Måneskin is a terrible song and bad for the CHR/Top 40 format. Wait, what? Of course, you don’t have to like the song. … Continue reading Is Måneskin Bad for Top 40 Radio?
Read Full Article »If you oversee the operations of a contemporary radio station in 2021, you’ve likely had a conversation that includes a line that goes something like this: “Do we focus our strategy on younger, harder to reach people that we know aren’t listening as much to Radio? Or do we skew older to the upper end … Continue reading How Local Radio Should Use TikTok
Read Full Article »Regular readers of Tuesdays with Coleman may recall when we made a big deal about our introduction of CampfireSM Online Discussion earlier this year. This service, which allows us to deliver qualitative insights to the audio brands we work with, utilizes an innovative online platform through which we deeply engage with a group of carefully … Continue reading Why You Should Plan For Focus Groups In 2022
Read Full Article »When you’ve been at the forefront of media research for as long as our company’s founder Jon Coleman has, you’re bound to have lots of “quotables.” Of course, not everyone at Coleman Insights today can spout off every one of Jon’s nuggets of wisdom. But there’s one most of us have burned into our memory: … Continue reading Everything is a Marketing Decision
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Let’s say you’re responsible for overseeing a brand. If something is not working, you add something to make it more appealing. Right? If something is working, you add more things to make it even better. Right? We’ve addressed this instinct of addition a number of times in our Tuesdays With Coleman blogs. In “Too Many … Continue reading Brand Subtraction: Less May Be More
Read Full Article »Strategic partnerships are not new. Usually, a strategic alliance between two companies involves two very different businesses. For example, Pottery Barn is not a paint company, and Sherwin-Williams is not a home furnishings store. But the two businesses collaborate on an exclusive line of paints. Customers can coordinate the Sherwin-Williams colors with Pottery Barn furniture, … Continue reading The (Not So) Strange World of Strategic Alliances
Read Full Article »This past weekend, my wife and I walked around downtown Raleigh, North Carolina and checked out some local shops. One had a chalkboard easel outside that read, “I’m not going to make good music anymore. – Kanye.” Whether you believe Donda is garbage or a masterpiece is irrelevant. The sign made me laugh, I walked … Continue reading Signs of Unpredictability
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