LGBTQ+
Podcast Consumer Study
A first-of-its-kind study revealing how LGBTQ+ podcast consumers and creators engage, connect, and drive authentic opportunities for brands and networks.
Presented by
Why This Study Matters
Coleman Insights and Women in Media Network have partnered to champion and recognize the voices of LGBTQ+ creators and consumers within the rapidly growing podcasting industry.
Together, they aim to understand and highlight the importance of inclusive storytelling. This will be the first comprehensive research study of its kind, providing critical insights into the habits, values, and challenges of LGBTQ+ podcast audiences and creators. It will also offer actionable guidance for advertisers, agencies, and networks committed to meaningful engagement and authentic representation.
Topics We’ll Explore
- How can agencies and advertisers benefit from working closely with LGBTQ+ networks and creators?
- How can agencies and advertisers optimize campaigns based on purchasing habits?
- Which brands and advertising categories are of most interest to this audience?
- What are the top podcast platforms, topics, and categories for LGBTQ+ consumers?
Sponsorship Opportunities
Premier Partner
$10,000 USD
Gain brand visibility and exclusive insights with logos and mentions across all materials, full and custom study data (including your own questions), and a tailored virtual presentation for your team.
Partner
$5,000 USD
Get brand visibility through logos and mentions in all materials, along with full access to the complete study data.
Supporter
$2,500 USD
Gain brand visibility with logos, links, and mentions across all digital materials, including the final webinar presentation.
Study Leaders
Jay Nachlis and Sarah Burke and their respective companies are both deeply committed—both personally and professionally—to advancing equity within the podcasting economy. Together, they share a belief that by better understanding these podcasters and their audiences, the industry can unlock a more inclusive, innovative, and economically powerful future. The study advisory committee to date includes podcast professionals from iHeartMedia’s Outspoken Podcast Network, Soundrise, Earbuds Collective, and Women In Media Network.
Jay Nachlis
Vice President/Consultant at
Coleman Insights
Media researcher and strategist helping brands grow through audience insights.
Sarah Burke
Founder/CEO of Women in Media Podcast Network
Broadcaster, storyteller, and media strategist amplifying voices through podcasts, radio, and the Women in Media Network.
Get Involved
This first-of-its-kind research on LGBTQ+ podcast audiences and creators delivers actionable insights for advertisers, agencies, and networks, while creating new opportunities for sponsors to align with inclusive storytelling and authentic representation in the podcasting industry.
