The inclination of many will be to write off 2020 as a horrible year for the world and for our business. The question is, will radio “get back to normal” in 2021 or 2022 or should it be focused on a new business model? Significant challenges often force industries to reevaluate, and some good can … Continue reading Should Radio Go Back to Normal?
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If someone told me a year ago that a virus was sickening people someplace in China (in a place that I had never heard of) and that it would reach my little neighborhood, I would have said “you’re crazy!” Okay, full disclosure, my friend Elliot Segal from DC101 (who reads everything) told me last year … Continue reading How the Butterfly Effect Can Change the World and Your Brand
Read more »AC/DC’s new album, Power Up, debuted at number one on the Billboard chart. To put in perspective how impressive that is, consider that Back In Black–the album often considered their magnum opus that has sold over 50 million copies to date–peaked at number four in the United States. Power Up features the triumphant return of … Continue reading Old Dogs in AC/DC Have New Tricks
Read more »When Howard Stern announced he would move to Sirius Satellite Radio sixteen years ago, it was a game changer. Not just for Sirius, which had 600,000 subscribers at the time (it merged with XM Satellite Radio in 2008 and today has over 35 million). It was also a game changer for all the radio stations … Continue reading The Game Changer
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With all the news lately, you may have missed one of the all-time greatest examples of a brand-content mismatch. The Kraft Macaroni & Cheese “Send Noods” campaign. Yep, that Kraft Macaroni & Cheese. The one you remember eating as a kid. The one your kids ask for by name. The brand that’s part of warm … Continue reading Gathering the Family Together for Noods
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This is the story of a once-dominant radio station that did everything right. The owners deployed a perceptual research (Plan DeveloperSM) study on the brand every single year to ensure its market position was the most optimal one. It had an enviable Image PyramidSM: a strong Base Music Position, a dominant morning show that complemented … Continue reading The Story of a Once Dominant Brand
Read more »The Coleman Insights team loves to bat provocative or thought-provoking topics around just for fun. We used to do it with regularity at lunch, but in pandemic times we’re relegated to GoToMeeting and email. One such email was circulated on September 16th which took note of the new “Apple One” subscription plan that had just … Continue reading Apple, Spotify, SiriusXM, and the Great Content Rush
Read more »You likely heard last week’s story about Quibi’s decision to shut down later this year. Quibi is a streaming service focused on short-form video content to be consumed on mobile devices. It launched in April after 18 months of build-up, as founder Jeffrey Katzenberg and CEO Meg Whitman successfully raised $1.75 billion from investors and … Continue reading Content Is King…Except When It’s Not
Read more »It’s debate season!!! Where presidential and vice-presidential candidates face off in a public forum! Issues! Moderators! More back-and-forth neck action than a tennis match! I love a good debate. I was captain of the debate team in high school (no, no one is surprised by that). My first solid memories of politics are from the … Continue reading Are Debates Better Seen or Heard?
Read more »This week’s blog features international intrigue, from Brazil to Japan to Lebanon. It also involves alleged financial crimes totaling in the tens of millions of dollars. The story I’ll describe even includes smuggling a fugitive in an audio equipment box aboard a private plane in a daring overnight escape. Do I have you hooked yet? … Continue reading The Ongoing Tension Between Brand and Content
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