Category: Blog

ManningCast Your Brand

November 9, 2021

One of the biggest challenges the programmer of any brand faces is the endless pursuit of keeping it fresh and exciting. What can you do to attract new consumers and keep current ones coming back more regularly? Regular readers of our Tuesdays With Coleman blog know that behind the obvious potential perceptual and ratings benefits … Continue reading ManningCast Your Brand »

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The (Not So) Strange World of Strategic Alliances

September 14, 2021

Strategic partnerships are not new. Usually, a strategic alliance between two companies involves two very different businesses. For example, Pottery Barn is not a paint company, and Sherwin-Williams is not a home furnishings store. But the two businesses collaborate on an exclusive line of paints. Customers can coordinate the Sherwin-Williams colors with Pottery Barn furniture, … Continue reading The (Not So) Strange World of Strategic Alliances »

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