Regular readers of Tuesdays with Coleman may recall when we made a big deal about our introduction of CampfireSM Online Discussion earlier this year. This service, which allows us to deliver qualitative insights to the audio brands we work with, utilizes an innovative online platform through which we deeply engage with a group of carefully … Continue reading Why You Should Plan For Focus Groups In 2022
Read Full Article »When you’ve been at the forefront of media research for as long as our company’s founder Jon Coleman has, you’re bound to have lots of “quotables.” Of course, not everyone at Coleman Insights today can spout off every one of Jon’s nuggets of wisdom. But there’s one most of us have burned into our memory: … Continue reading Everything is a Marketing Decision
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Let’s say you’re responsible for overseeing a brand. If something is not working, you add something to make it more appealing. Right? If something is working, you add more things to make it even better. Right? We’ve addressed this instinct of addition a number of times in our Tuesdays With Coleman blogs. In “Too Many … Continue reading Brand Subtraction: Less May Be More
Read Full Article »Strategic partnerships are not new. Usually, a strategic alliance between two companies involves two very different businesses. For example, Pottery Barn is not a paint company, and Sherwin-Williams is not a home furnishings store. But the two businesses collaborate on an exclusive line of paints. Customers can coordinate the Sherwin-Williams colors with Pottery Barn furniture, … Continue reading The (Not So) Strange World of Strategic Alliances
Read Full Article »This past weekend, my wife and I walked around downtown Raleigh, North Carolina and checked out some local shops. One had a chalkboard easel outside that read, “I’m not going to make good music anymore. – Kanye.” Whether you believe Donda is garbage or a masterpiece is irrelevant. The sign made me laugh, I walked … Continue reading Signs of Unpredictability
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Recently, I was targeted on Facebook with an ad for a company called Speechelo. Considering I actually do voiceovers part-time, I’m going to guess that’s why the algorithm chose me. Though, based on the content of the ad, I’d have to conclude their targeting misfired. (I may or may not be one of the angry … Continue reading Artificial Intelligence Is Coming for the Audio Industry
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I love baseball. I follow my beloved New York Mets religiously (and appreciate your condolences!) and I play softball three days a week every spring and fall. I also love Field Of Dreams. It’s an all-time favorite movie of mine that I’ve probably seen at least 50 times. In 2012, I added an extra day … Continue reading Was the Field Of Dreams Game a Success?
Read Full Article »Remember when you went to the fair as a kid and there was a booth called “Fool the Guesser?” This eccentric gentleman was tasked with guessing your age (within two years), your weight (within 3 pounds), or the month of your birthday (within two months). If he got the answer wrong, you won a prize. … Continue reading I Can Tell How Healthy Your Brand Is With One Question
Read Full Article »Coleman Insights founder Jon Coleman introduced Blue Ocean Strategy to Tuesdays With Coleman blog readers late last year in “Should Radio Go Back to Normal.” In short, brands that find themselves in heavily competitive crowded market segments are in metaphorical shark-infested, blood-laden waters. Hence, Red Ocean. On the other hand, some brands have established unique … Continue reading Blue Ocean Strategy for Podcasting
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If I didn’t show up at my house until 8 or 9 on Friday night, my wife knew one of two things had taken place at the radio station I was programming. It was either Option A: the sales department turned spots in late, which delayed the traffic department, which delayed the merging of the … Continue reading The Agony of the Specialty Weekend
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