This summer, thousands of people will converge in venues large and small, from coffee shops to (it’s hard to even say after 15 months!) arenas and stadiums to see a concert. It may be Steve Earle in August at the Ryman Auditorium in Nashville, the church of Country music. Or it could be Blues Traveler … Continue reading The Branding of 2021’s Emotional Milestones
Read more »Over the last couple of weeks, we’ve shared some interesting findings about the current state of contemporary music. John Boyne compared this year’s study to the movie Groundhog Day, as some of the results appeared frozen in time. Warren Kurtzman discussed how Pop once again overperformed in this year’s version of the Contemporary Music SuperStudy. … Continue reading Slicing Contemporary Music Tastes by Demographics and Consumption
Read more »Coleman Insights is releasing findings from its Contemporary Music SuperStudy 3 in a three-part blog series, followed by a free webinar on May 13th, in which the findings will be covered in greater depth. Details to register for that webinar are below. In last week’s Tuesdays With Coleman blog, my colleague John Boyne evoked memories … Continue reading Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3
Read more »Coleman Insights is releasing findings from its Contemporary Music SuperStudy 3 in a three-part blog series, followed by a free webinar on May 13th, in which the findings will be covered in greater depth. Details to register for that webinar are below. With Contemporary Music SuperStudy 3, we are excited to once again share learnings … Continue reading Time Stands Still in Contemporary Music SuperStudy 3
Read more »A major benefit of the long-term relationships we have with so many audio brands is that we get to look at trends. Lots and lots of trends. By measuring things in a consistent manner year after year and study after study, we get unparalleled insights into how the behaviors, tastes, and perceptions of consumers change … Continue reading Tracking Contemporary Music Trends
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A couple of weeks ago, a nasty stomach bug floored me. I pretty much didn’t get out of bed for a few days. My time in quarantine was spent in the room that has the TV without any bells and whistles. No cable, no satellite, not even streaming. I know, the horror. It does, however, … Continue reading How Quantum Leap Can Accelerate Your Show
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You know a good promotion can drive listening to your radio station. But how can you capture the attention of your consumer when, as Barenaked Ladies sang so poignantly in 1998, “It’s All Been Done”? Although radio contesting is tactical in nature, it can have the benefit of strategic image building if executed correctly. That … Continue reading Using Contesting As Strategic Image Building
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Coleman Insights’ Brand-Content Matrix measures brand and content strength. The goal is to be in the upper right quadrant, at the intersection of strong brand and great content. While we generally share examples of where audio brands fall on the Brand-Content Matrix, today we’ll have a little fun. I’ll demonstrate how this tool can be … Continue reading Nobody Likes Kale
Read more »As we pass the one-year point of the COVID-19 pandemic you may have noticed that the Nielsen audience shares of many Gold-based music radio stations have grown. Some suggest this is the result of a downturn in contemporary music. Others point to this as evidence of an increase in the pace with which younger consumers—and … Continue reading Winning by Embracing Nostalgia
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As we approach the one-year anniversary of the COVID lockdown, it seems everyone has hit the wall of “Zoom Fatigue.” Notice I didn’t say “Google Meet Fatigue” or “Microsoft Teams Fatigue” or “GoToMeeting Fatigue.” The pandemic has left a path of brand destruction, while elevating others–and Zoom certainly fits in the “other” category. How did … Continue reading How Zoom’s Brand and Content Won the Pandemic
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