Six Lessons Learned from One Year of Campfire Online Discussion Groups

February 8, 2022

  This week marks a full year since we debuted our CampfireSM Online Discussion Groups, and we have learned a lot through this new platform. For those of you not familiar with Campfire, it is a research tool that enables us to engage with listeners in an online community setting, probing deeply into brand perceptions … Continue reading Six Lessons Learned from One Year of Campfire Online Discussion Groups »

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Differentiating Your Brand in a Crowded Segment

January 25, 2022

In South Carolina, Virginia, and my home state of North Carolina, there is a grocery chain called Lowes Foods (started by the son of the founder of Lowe’s Home Improvement). You think your business segment is crowded? Here in the Research Triangle area of North Carolina (Raleigh-Durham-Chapel Hill), the grocery segment has gotten extremely competitive … Continue reading Differentiating Your Brand in a Crowded Segment »

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The Urgency of Brand Building: A Conversation with Pierre Bouvard

January 18, 2022

Pierre Bouvard, Chief Insights Officer at Cumulus Media and Westwood One, worked with Coleman Insights in the 90s and was instrumental in the growth of our company. Recently, Pierre and I have had discussions about long-term brand building strategy versus short-term activation tactics. We’ve talked about how favoring short-term strategies over brand building has become … Continue reading The Urgency of Brand Building: A Conversation with Pierre Bouvard »

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Best of 2021: Time Stands Still in Contemporary Music SuperStudy 3

December 21, 2021

In the final entry of some of our most-read blogs over the past four years, and the last Tuesdays With Coleman of 2021, we step into a veritable time capsule. 2021’s most-read blog, “Time Stands Still in Contemporary Music SuperStudy 3” by John Boyne, revealed findings from our annual benchmark study of contemporary music tastes. … Continue reading Best of 2021: Time Stands Still in Contemporary Music SuperStudy 3 »

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