Category: Blog

What Is Cume Conversion Rate and Why Is It Important?

February 14, 2023

If you’ve seen a Coleman Insights Plan Developer perceptual study, you may recall the term “Cume Conversion Rate.” Put simply, it is the percentage of Cume that a radio station converts into P1 listening. While success can vary based on factors such as the number of stations in a market, our typical Cume Conversion Rate … Continue reading What Is Cume Conversion Rate and Why Is It Important? »

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How a Brand Can Outshine Content: In-N-Out Burger vs. Whataburger

February 7, 2023

It can be challenging to explain why brand perception – a component of a great many of our research studies – is so important. After all, the best content always wins, right? Enter In-N-Out Burger and Whataburger. Most who know me well are familiar with my love of In-N-Out, the west coast fast food cult … Continue reading How a Brand Can Outshine Content: In-N-Out Burger vs. Whataburger »

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Introducing the Coleman Insights Music Specialists

January 31, 2023

In life, you run across different kinds of rock stars. There are the obvious ones – extroverts, in front of the stage, commanding attention. But there’s another kind of rock star. The one behind the scenes, the kind whose presence could be missed if you’re not looking closely enough. Jennifer Donnelly and Mandy Couch are … Continue reading Introducing the Coleman Insights Music Specialists »

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Five Brand Lessons from Sometimes When We Touch

January 24, 2023

Talent coach Steve Reynolds from The Reynolds Group has an unnaturally high affinity for soft rock favorites. Which makes him the natural choice to be the guest author of today’s Tuesdays With Coleman blog. I love love songs. Let me control the music when we’re together, and it’s likely the ride will be with the … Continue reading Five Brand Lessons from Sometimes When We Touch »

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The Brand Violation of Elon Musk

January 17, 2023

There has been and will continue to be much written on Elon Musk’s takeover of Twitter. It’s had such a pop culture impact, don’t be surprised if the consequences of his erratic management decisions are the subject of a Harvard course down the road. Yet I can’t help but notice that reaction to Musk’s decisions … Continue reading The Brand Violation of Elon Musk »

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The Astounding Brand Rupture of Southwest Airlines

January 10, 2023

When I interviewed for a position at Coleman Insights five and a half years ago, one of my assignments was to create a PowerPoint presentation featuring the subject of my choosing, which I delivered in front of the entire consultant team. The topic I selected was cult branding, inspired by one of my favorite books … Continue reading The Astounding Brand Rupture of Southwest Airlines »

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How ChatGPT and Artificial Intelligence May Impact Media

January 3, 2023

If you haven’t yet heard about ChatGPT, let me be the first to let you in on the little tool creating all the buzz. Or…is this ChatGPT that’s telling you about all the buzz right now because I’m not actually writing this? Once you learn more about ChatGPT in this blog, that will make more … Continue reading How ChatGPT and Artificial Intelligence May Impact Media »

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Top Five Tuesdays With Coleman Blogs of 2022

December 13, 2022

Welcome to the 50th Tuesdays With Coleman blog of 2022 (at Tuesdays With Coleman HQ, we never take a week off! Except at the end of the year. We definitely take that off.) It’s that time when Team TWC churns out Google Analytics, analyzes engagement, reveals the top five blogs of the year, and … Continue reading Top Five Tuesdays With Coleman Blogs of 2022 »

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Look Before You Leap: Four Brand Evolution Tips

December 6, 2022

For many brands, a key to longevity is the ability to evolve. What works today may not work tomorrow. To that end, much of our research at Coleman Insights relates to helping clients appropriately adapt and innovate by staying in touch with consumer tastes, behaviors, and perceptions. We’re studying music trends, talk/personality content, and distribution … Continue reading Look Before You Leap: Four Brand Evolution Tips »

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The Chicago Bulls and the Value of an Everlasting Brand

November 29, 2022

Sports apparel retailer Lids recently revealed their best-selling NBA gear over the 2022 off-season, and if you believe content is everything, take a good look at this map: You might hypothesize that in states with at least one NBA team, merch sales for one of those teams would sell the most. In several cases that’s … Continue reading The Chicago Bulls and the Value of an Everlasting Brand »

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Building strong brands. Developing great content.

Category: Blog

What Is Cume Conversion Rate and Why Is It Important?

How a Brand Can Outshine Content: In-N-Out Burger vs. Whataburger

Introducing the Coleman Insights Music Specialists

Five Brand Lessons from Sometimes When We Touch

The Brand Violation of Elon Musk

The Astounding Brand Rupture of Southwest Airlines

How ChatGPT and Artificial Intelligence May Impact Media

Top Five Tuesdays With Coleman Blogs of 2022

Look Before You Leap: Four Brand Evolution Tips

The Chicago Bulls and the Value of an Everlasting Brand

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