What’s Your Word?

March 10, 2020
Focus Al Ries

My favorite marketing book of all-time is “Focus: The Future of Your Company Depends on It” by strategist Al Ries, and one of the most important lessons in the book involves one simple question. What’s your word? Consumers make product decisions on words, not visuals. When you look at or think about products, you don’t … Continue reading What’s Your Word? »

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Be the Fan Favorite

February 11, 2020
Cleveland Browns end losing streak

It’s an easy trap to fall into. And it happens in politics, radio and brand marketing. We market ourselves and our products under the assumption that people make rational decisions based on key issues or features that we recognize as being important to the majority. A politician may say “I support border protection, gun control … Continue reading Be the Fan Favorite »

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