Category: Blog

Why Brands Need Research in the New Remote Reality

November 15, 2022

Like many companies when the COVID-19 lockdowns began in March 2020, Coleman Insights transitioned to a remote environment. The nearly 7,500 square feet of office space more than 25 of our employees (including those employed by our Integr8 Research “sister” company) had worked out of for years sat unused for months, including the new conference … Continue reading Why Brands Need Research in the New Remote Reality »

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Why Did My Radio Station’s Ratings Go Down?

October 11, 2022

“It was only one or two meters!!” Whether you’ve experienced poring over data in Media Monitors or visiting Arbitron’s offices in Columbia, Maryland back in the day to hand-sift through diaries (or like me, both), the frustration of radio ratings data inconsistencies is a tale as old as the measurement itself. Generally, ratings tend to … Continue reading Why Did My Radio Station’s Ratings Go Down? »

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Inclusivity and Local: A Conversation With Scott MacFarlane

September 13, 2022
Scott McFarlane

If you’ve followed coverage of the January 6th Capitol Attack, there’s a good chance you’ve seen Scott MacFarlane. As an investigative reporter for NBC Washington and now as Congressional Correspondent for CBS News, MacFarlane shows up on TV with regularity to provide in-depth detailed reporting. He voraciously ensures his 300,000 Twitter followers are in-the-know and … Continue reading Inclusivity and Local: A Conversation With Scott MacFarlane »

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