Category: Blog

Look Before You Leap: Four Brand Evolution Tips

December 6, 2022
Facebook evolves brand into Meta

For many brands, a key to longevity is the ability to evolve. What works today may not work tomorrow. To that end, much of our research at Coleman Insights relates to helping clients appropriately adapt and innovate by staying in touch with consumer tastes, behaviors, and perceptions. We’re studying music trends, talk/personality content, and distribution … Continue reading Look Before You Leap: Four Brand Evolution Tips »

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Why Brands Need Research in the New Remote Reality

November 15, 2022

Like many companies when the COVID-19 lockdowns began in March 2020, Coleman Insights transitioned to a remote environment. The nearly 7,500 square feet of office space more than 25 of our employees (including those employed by our Integr8 Research “sister” company) had worked out of for years sat unused for months, including the new conference … Continue reading Why Brands Need Research in the New Remote Reality »

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Why Did My Radio Station’s Ratings Go Down?

October 11, 2022

“It was only one or two meters!!” Whether you’ve experienced poring over data in Media Monitors or visiting Arbitron’s offices in Columbia, Maryland back in the day to hand-sift through diaries (or like me, both), the frustration of radio ratings data inconsistencies is a tale as old as the measurement itself. Generally, ratings tend to … Continue reading Why Did My Radio Station’s Ratings Go Down? »

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