Why Did My Radio Station’s Ratings Go Down?
“It was only one or two meters!!” Whether you’ve experienced poring over data in Media Monitors or visiting Arbitron’s offices in Columbia, Maryland back in the day to hand-sift through diaries (or like me, both), the frustration of radio ratings data inconsistencies is a tale as old as the measurement itself. Generally, ratings tend to … Continue reading Why Did My Radio Station’s Ratings Go Down?
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