Add Long-Term Thinking to Your Strategic Plan

November 5, 2019
Warren Buffett Berkshire Hathaway long-term stocks

Do you make short-term or long-term decisions? Short-term decisions regarding your business can be short-sighted, impulsive, and detrimental to the growth of your brand. Long-term decisions are more thoughtful, focused, calculated and help grow brands—but often require a great deal of patience. Wall Street is full of people who make emotional short-term decisions based on … Continue reading Add Long-Term Thinking to Your Strategic Plan »

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The Case for Fart-Head

October 15, 2019

Did I get your attention? Good. That’s the point. I’m going to let you in on a little inside joke I have with my colleague, Jay. Our shorthand for an attention-grabbing, memorably branded media personality is “Fart-Head.” Whose name only needs to be said once in order for it to stick in your brain? Fart-Head. … Continue reading The Case for Fart-Head »

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Too Many Messages!

October 8, 2019
This t-shirt has too many messages on it

Regular readers of Tuesdays With Coleman and loyal Coleman Insights clients know of our affinity for Outside Thinking, the ability to look at any business, product or service from the perspective of its customers or users. Furthermore, those of you who have listened to my colleagues and I espouse on Outside Thinking know that understanding … Continue reading Too Many Messages! »

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