The new “911” commercial for the Apple Watch 7 series is absolutely amazing. From the outset, you hear audio of three actual calls to 911: a woman whose car has flipped and is upside down in water; a paddle boarder stranded in the middle of the ocean; and a man who fell 21 feet and … Continue reading How to Bring Messaging to Life
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The December release of Being The Ricardos, the new film about Lucille Ball and Desi Arnaz on Amazon Prime Video, spawned new interviews and fresh interest in the marriage and careers of one of Hollywood’s original power couples. You may already know some of the highlights: Lucille Ball was the first woman to run her … Continue reading Brand Lessons from Desi Arnaz, Father of the Rerun
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In the final entry of some of our most-read blogs over the past four years, and the last Tuesdays With Coleman of 2021, we step into a veritable time capsule. 2021’s most-read blog, “Time Stands Still in Contemporary Music SuperStudy 3” by John Boyne, revealed findings from our annual benchmark study of contemporary music tastes. … Continue reading Best of 2021: Time Stands Still in Contemporary Music SuperStudy 3
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As we spend four weeks of December revisiting some of our most-read blogs over the past four years, we find this week’s entry to be remarkably appropriate from a timing standpoint. It is also the most buzzed about Tuesdays With Coleman blog since we started the series. The timing is appropriate because “Should Radio Go … Continue reading Best of 2020: Should Radio Go Back to Normal?
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This week, we continue revisiting four of our most-read blogs, one for each of the four years since we launched our weekly blog series Tuesdays With Coleman. Last week, we highlighted 2018’s “Should I Play That Song On My Radio Station” by Jon Coleman. This week, we fast forward to April 30, 2019 when “Jeopardy James” … Continue reading Best of 2019: Hey Radio! Science Says Surprise Your Listeners
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In late 2017, Coleman Insights introduced Tuesdays With Coleman, a weekly blog series offering tips and insights on branding, content, and research strategy. Using a combination of Google Analytics and reader engagement, we’re spending the next few weeks presenting the most impactful blogs of the past four years by reprinting one blog per year. Many … Continue reading Best of 2018: Should I Play That Song On My Radio Station?
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Tuesdays With Coleman, our blog that offers tips and insights on branding, content, and research strategy, is now four years old. Over the next four weeks, we’ll reprint four blogs (one per year) that made the most impact through industry engagement. This week, we’ll start our celebration of the number four by presenting four of … Continue reading Four Questions to Answer in Audio Brand Perceptual Research
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On September 26th, the Rolling Stones kicked off a 13-date tour across America in St. Louis. Launching just one month after the passing of drummer Charlie Watts, the No Filter tour has played to full stadiums to generally positive reviews. Playing concerts at big venues isn’t what’s made this particular jaunt interesting. After all, the … Continue reading Where in the World is Mick Jagger?
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One of the biggest challenges the programmer of any brand faces is the endless pursuit of keeping it fresh and exciting. What can you do to attract new consumers and keep current ones coming back more regularly? Regular readers of our Tuesdays With Coleman blog know that behind the obvious potential perceptual and ratings benefits … Continue reading ManningCast Your Brand
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As a brand matures, it builds perceptual images. Some of these images are of great benefit to the brand; strong and powerful positive word associations. Inevitably, every brand has at least some negative images as well. In last week’s Tuesdays With Coleman blog, I wrote about Victoria’s Secret. After years of success, the women’s clothing … Continue reading The Subway Branding Challenge
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