Winning by Thinking Backwards

February 5, 2019
Inversion Technique

Eliminate to innovate. Sounds like a ridiculous notion, right? The concept of inversion is counter-intuitive to the way our brains work when we think strategically. Inversion is thinking backwards. Rather than thinking about what you need to do, or add, to achieve your goals, you think about what you don’t want to have happen—the worst-case … Continue reading Winning by Thinking Backwards »

Read more »

Radio’s New Softer Side

January 22, 2019

At the tail end of 2018 and in the first part of 2019, there’s been an interesting wave that seems to be, on a medium-ish scale, sweeping over the radio landscape. A significant number of stations in the US and Canada have flipped to a Soft Adult Contemporary (AC) format that started gaining traction in … Continue reading Radio’s New Softer Side »

Read more »

Authenticity: Radio’s Secret Weapon

January 8, 2019
Ben Roethlisberger Steelers

The Athletic, the subscription-only sports website, featured an article titled, “Ben Roethlisberger’s radio show has turned into a must-listen because he’s ‘not afraid to say things’.” For anyone in the radio industry, seeing a connection made between “must-listen” and “radio” is like watching the clouds part and hearing the angels sing. What’s so special about … Continue reading Authenticity: Radio’s Secret Weapon »

Read more »