Ever thought about how we’re living in the golden age of quite a few things? Not that long ago, Sam Adams was the best craft beer option if you didn’t want a Budweiser or Miller Lite. Today, breweries dot the landscape with a multitude of options ranging from Lagers to Porters to IPAs. We’re certainly … Continue reading The Podcast Analytics Overload
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When I came up in radio, I worked my way up like so many of you. Weekends to Overnights to Evenings to Afternoon Drive. Music Director to APD to Program Director. In those early days when I was in my early- to mid-20s, I was immensely fortunate to have station leadership that showered me with … Continue reading Morning Show Boot Camp Is A Treasure
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It’s just been one of those crazy weeks. My new dog Daisy had surgery last week. She can’t keep still and wouldn’t stop biting her stitches after being spayed (earning her the nickname “Crazy Daisy”). Then, my son had abdominal pains, sending us to the always fun emergency room. As awful as the ER is, … Continue reading All Hail the Quiznos Spongmonkeys
Read Full Article »As a Starbucks Gold Card member, I’m used to getting periodic customer surveys from the company about my experiences at specific stores on certain dates. Most of the questions are straightforward and related to items that include food quality, store cleanliness, speed of service, and Covid protocols. But there’s a question that has bugged me … Continue reading Starbucks Wants to Get To Know Me
Read Full Article »I’m guessing, after reading the title, a substantial number of Tuesdays With Coleman readers are saying to themselves, “It’s not the Duracell Bunny, it’s the Energizer Bunny!” You’d be right…and wrong. When I was a teenager, perhaps foretelling my career choice long before I got into research, I once walked around a department store just … Continue reading Marketing Lessons From the Duracell Bunny
Read Full Article »Every program director and air talent at a radio station is well-versed in how bonuses work. Get good ratings, you get a bonus. Get bad ratings, you don’t get a bonus (and perhaps get shown the door). There are many reasons why we should rethink the way radio rewards its employees, not the least of … Continue reading Rethinking Radio Bonuses
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On May 4th, Delta Air Lines sent an email to their database with the subject line “Updates to Your Delta SkyClub Access.” In the email, Delta explains that, due to an increasing number of guests to the clubs in recent months, the airline would begin restricting access to the clubs to three hours before your … Continue reading Embrace Listening to Your Consumer (Especially When It’s Not What You Want to Hear)
Read Full Article »A few weeks ago, my 18-year-old son Lloyd (he’ll be 19 next week) was in the car with me and he was (I know this will shock you if you’re the parent of a teen) watching a YouTube video. “Whatcha watching?” “Good Mythical Morning,” he replied. Good Mythical Morning is a daily YouTube show hosted … Continue reading Which Entertainment is Generation Z Consuming?
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As we celebrate this 4th of July week in the United States while many fortunate readers of this blog may be on a beach somewhere, we present the first Tuesdays With Coleman Summer Beach Reading List. Oh sure, you might be one of those who prefer some escapist fiction on your chaise lounge. But if … Continue reading The Coleman Insights Summer Beach Reading List
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The nightmarish (or “flight-marish”) scenarios greeting travelers this summer are no secret by now. Prepare for overworked and understaffed airlines, astronomical prices, and a slew of delays, rescheduling, and last-minute cancellations. It’s a cocktail of issues bound to stress out even the most seasoned traveler. How can you possibly ease your worries? Would you believe…a … Continue reading What Radio Can Learn From Travel Agents
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