Renting an Electric Vehicle From Hertz: Three Lessons About Marketing Changes to Your Brand

May 16, 2023

  Introducing something new to your audience can be exciting. New features and components can invigorate and grow your brand and activate your target consumer. How you introduce something new, however, is paramount to its potential success. In 2021, Hertz announced it would purchase 100,000 Tesla Model 3s for its fleet in an attempt to … Continue reading Renting an Electric Vehicle From Hertz: Three Lessons About Marketing Changes to Your Brand »

Read Full Article »

Introducing Integr8 USA: Real Callout Research You Really Can Afford

May 10, 2023
Integr8 USA logo

The most frustrating thing I face in my work with Integr8 New Music Research is talking with a station who really wants callout research, but whom we simply aren’t able to help. Sometimes, the cost of customized local new music research—even for the most bare-bones program we can offer—doesn’t financially make sense for the station. … Continue reading Introducing Integr8 USA: Real Callout Research You Really Can Afford »

Read Full Article »

WEBINAR: Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data

May 4, 2023

Here’s our webinar from April 19th, 2023 introducing Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data. This webinar shows real-life examples of how last year’s biggest hits performed on Spotify compared to how those songs performed in Integr8 New Music Research. You’ll learn the correct way to examine music streaming … Continue reading WEBINAR: Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data »

Read Full Article »

The Strategic Reason Why Bed Bath & Beyond Struggled and Failed

May 2, 2023
Bed Bath & Beyond coupon

In the Coleman Insights presentation “The Urgency of Branding” that Jay Nachlis and I first shared at Morning Show Boot Camp in Chicago last year, one of my favorite points highlights this image on a slide: The classic Bed Bath & Beyond 20% off coupon. We think it demonstrates a classic marketing blunder, putting all … Continue reading The Strategic Reason Why Bed Bath & Beyond Struggled and Failed »

Read Full Article »

The Extraordinary Podcasting Opportunity: A Conversation with Hetal Patel

April 25, 2023

Hetal Patel is the Executive Vice President of SmartAudio Intelligence at iHeartMedia. In a conversation for this week’s Tuesdays With Coleman blog, we discussed her recent talk at the Audio Intelligence Summit, “Podcasting Trends & Mythbusters: What to look forward to in 2023.” That turned into a wide-ranging discussion on generational differences and habits in … Continue reading The Extraordinary Podcasting Opportunity: A Conversation with Hetal Patel »

Read Full Article »

Three Reasons You Don’t Win the Variety Image by How Many Songs You Play

April 18, 2023

On the surface, the premise makes sense. To give listeners the most variety, you need to play more songs, right? Wrong. To understand why, let’s explore three factors to consider in image building. If all three are not executed properly, winning the image will be that much more challenging. For this example, we’ll use variety … Continue reading Three Reasons You Don’t Win the Variety Image by How Many Songs You Play »

Read Full Article »

Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data

April 4, 2023

Today’s Tuesdays With Coleman blog post comes courtesy of Matt Bailey, president of our sister company, Integr8 Research. Integr8 Research is focused solely on new music research, and Matt regularly offers thought leadership to his clients regarding the interpretation of streaming data. In this entry, he explains Retention Rate, a new metric to recognize which … Continue reading Retention Rate: The Magic New Metric for Measuring Hit Potential in Streaming Data »

Read Full Article »

Brand Growth Inspiration from Lofi Girl

March 28, 2023

What (or who) is your competition? Thinking of battles only in terms of radio station vs. radio station, streaming service vs. streaming service, or podcast vs. podcast significantly limits the scope (and reality) of the landscape. In fact, thinking in terms of platform vs. platform misses the point entirely. Entertainment is entertainment, and well-developed entertainment … Continue reading Brand Growth Inspiration from Lofi Girl »

Read Full Article »