Category: Blog

Inclusivity and Local: A Conversation With Scott MacFarlane

September 13, 2022

If you’ve followed coverage of the January 6th Capitol Attack, there’s a good chance you’ve seen Scott MacFarlane. As an investigative reporter for NBC Washington and now as Congressional Correspondent for CBS News, MacFarlane shows up on TV with regularity to provide in-depth detailed reporting. He voraciously ensures his 300,000 Twitter followers are in-the-know and … Continue reading Inclusivity and Local: A Conversation With Scott MacFarlane »

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Kurtis Conner’s Defense of Radio

September 6, 2022

Ask me which three comedians first come to mind, and I’ll say Jerry Seinfeld, Robin Williams, and Steve Martin. Ask my 19-year-old son Lloyd which three comedians first come to mind, and he’ll say Kurtis Conner, Drew Gooden, and Danny Gonzalez. Never heard of them? They’re YouTubers. Kurtis Conner brought his comedy tour to Durham … Continue reading Kurtis Conner’s Defense of Radio »

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The Podcast Analytics Overload

August 30, 2022

Ever thought about how we’re living in the golden age of quite a few things? Not that long ago, Sam Adams was the best craft beer option if you didn’t want a Budweiser or Miller Lite. Today, breweries dot the landscape with a multitude of options ranging from Lagers to Porters to IPAs. We’re certainly … Continue reading The Podcast Analytics Overload »

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Morning Show Boot Camp Is A Treasure

August 23, 2022

When I came up in radio, I worked my way up like so many of you. Weekends to Overnights to Evenings to Afternoon Drive. Music Director to APD to Program Director. In those early days when I was in my early- to mid-20s, I was immensely fortunate to have station leadership that showered me with … Continue reading Morning Show Boot Camp Is A Treasure »

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All Hail the Quiznos Spongmonkeys

August 16, 2022

It’s just been one of those crazy weeks. My new dog Daisy had surgery last week. She can’t keep still and wouldn’t stop biting her stitches after being spayed (earning her the nickname “Crazy Daisy”). Then, my son had abdominal pains, sending us to the always fun emergency room. As awful as the ER is, … Continue reading All Hail the Quiznos Spongmonkeys »

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Starbucks Wants to Get To Know Me

August 9, 2022

As a Starbucks Gold Card member, I’m used to getting periodic customer surveys from the company about my experiences at specific stores on certain dates. Most of the questions are straightforward and related to items that include food quality, store cleanliness, speed of service, and Covid protocols. But there’s a question that has bugged me … Continue reading Starbucks Wants to Get To Know Me »

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Marketing Lessons From the Duracell Bunny

August 2, 2022

I’m guessing, after reading the title, a substantial number of Tuesdays With Coleman readers are saying to themselves, “It’s not the Duracell Bunny, it’s the Energizer Bunny!” You’d be right…and wrong. When I was a teenager, perhaps foretelling my career choice long before I got into research, I once walked around a department store just … Continue reading Marketing Lessons From the Duracell Bunny »

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Rethinking Radio Bonuses

July 26, 2022

Every program director and air talent at a radio station is well-versed in how bonuses work. Get good ratings, you get a bonus. Get bad ratings, you don’t get a bonus (and perhaps get shown the door). There are many reasons why we should rethink the way radio rewards its employees, not the least of … Continue reading Rethinking Radio Bonuses »

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Embrace Listening to Your Consumer (Especially When It’s Not What You Want to Hear)

July 19, 2022

On May 4th, Delta Air Lines sent an email to their database with the subject line “Updates to Your Delta SkyClub Access.” In the email, Delta explains that, due to an increasing number of guests to the clubs in recent months, the airline would begin restricting access to the clubs to three hours before your … Continue reading Embrace Listening to Your Consumer (Especially When It’s Not What You Want to Hear) »

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Which Entertainment is Generation Z Consuming?

July 12, 2022

A few weeks ago, my 18-year-old son Lloyd (he’ll be 19 next week) was in the car with me and he was (I know this will shock you if you’re the parent of a teen) watching a YouTube video. “Whatcha watching?” “Good Mythical Morning,” he replied. Good Mythical Morning is a daily YouTube show hosted … Continue reading Which Entertainment is Generation Z Consuming? »

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Category: Blog

Inclusivity and Local: A Conversation With Scott MacFarlane

Kurtis Conner’s Defense of Radio

The Podcast Analytics Overload

Morning Show Boot Camp Is A Treasure

All Hail the Quiznos Spongmonkeys

Starbucks Wants to Get To Know Me

Marketing Lessons From the Duracell Bunny

Rethinking Radio Bonuses

Embrace Listening to Your Consumer (Especially When It’s Not What You Want to Hear)

Which Entertainment is Generation Z Consuming?

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