Coleman Insights Finds that Streaming Audio is an Underdeveloped Brand Category

September 28, 2010

New “Successful Audio Streaming Strategies” Study Provides Deep Insights into Consumer Perceptions of this Nascent Medium WASHINGTON, DC and RESEARCH TRIANGLE PARK, NC, September 28, 2010 – Consumers who use streaming audio are not aware of many of the streaming options available to them and have relatively shallow perceptions of the options they are aware … Continue reading Coleman Insights Finds that Streaming Audio is an Underdeveloped Brand Category »

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Coleman Insights Re-Releases Online Presentation of “Real PPM Panelists Tell All”

August 26, 2010

RESEARCH TRIANGLE PARK, NC, August 26, 2010 – Coleman Insights announced today that the online presentation of “Real PPM Panelists Tell All,” the company’s landmark 2008 study that provided radio professionals with never-before-seen insights into the perceptions and behavior of Arbitron Portable People Meter™ (PPM™) panelists, has been re-released on its website.  Visitors to www.ColemanInsights.com/ppm … Continue reading Coleman Insights Re-Releases Online Presentation of “Real PPM Panelists Tell All” »

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