Comprehensive study of 18 million commercial breaks across 48 markets indicates radio maintains its audience delivery when the spots come on; Arbitron, Media Monitors and Coleman Insights expand on landmark 2006 study NEW YORK; December 7, 2011 –Radio delivers more than 93 percent of its lead-in audience during the average commercial break, according to a new … Continue reading Radio Delivers 93 Percent of its Lead-In Audience During the Average Commercial Break »

Media Research Firm Also Bolsters Its Field Operations with the Addition of Martin Schwartz as Field Coordinator  RESEARCH TRIANGLE PARK, NC, October 5, 2011 – Coleman Insights announced today that Amy Crosby and Martin (Marty) Schwartz have joined the media research firm as field manager and field coordinator, respectively.  The announcement was made by David … Continue reading Coleman Insights Names Amy Crosby as Field Manager »

RESEARCH TRIANGLE PARK, NC, May 31, 2011 – Coleman Insights announced today the promotions of Jennifer Donnelly and Mandy Couch to the positions of senior research analyst and Karen Wayne to the position of field coordinator.  The announcement was made by David Baird, director of research operations for the media research firm. “These promotions are … Continue reading Coleman Insights Announces Three Promotions in its Research Department »

RESEARCH TRIANGLE PARK, NC, March 17, 2011 – “Top Ten Things to Do as a New PD in a PPM Market,” a list of strategic guidelines for new radio programmers in North American markets measured by the Portable People Meter™ (PPM™) services from Arbitron, Inc. and BBM Canada, is now available for free downloads at … Continue reading Coleman Insights Releases Advice to New Radio Programmers in PPM-Measured Markets »

NASHVILLE, TN & RESEARCH TRIANGLE PARK, NC, March 9, 2011 – The complete results of the Country radio P1 research study presented at CRS 2011 are now available online at CRB.org and ColemanInsights.com. Sponsored by Country Radio Broadcasters, Inc. and the Country Music Association, the in-depth study polled 5,000 12-to 64-year-old P1 Country radio listeners … Continue reading Results of CRS 2011 Country Radio P1 Research Study Now Available Online »

RESEARCH TRIANGLE PARK, NC, December 9, 2010 –  Coleman Insights announced today that an online presentation of “Successful Audio Streaming Strategies,” the study the company debuted at the RAIN Summer East in September, is now available on its website. Visitors to www.ColemanInsights.com/streaming can access a multimedia presentation of the study’s findings, as well as the … Continue reading Coleman Insights Releases Online Presentation of “Successful Streaming Audio Strategies” »

RESEARCH TRIANGLE PARK, NC, December 9, 2010 – Nearly half—48%—of Americans who listen to streaming audio do not use the “over the air” broadcasts of AM and FM radio stations.  This is the latest finding from the “Successful Audio Streaming Strategies” study from Coleman Insights, which was conducted during the second and third quarters of … Continue reading Coleman Insights Finds that Nearly Half of Audio Streaming Listeners Do not Use “Over the Air” Broadcasts »

New “Successful Audio Streaming Strategies” Study Provides Deep Insights into Consumer Perceptions of this Nascent Medium WASHINGTON, DC and RESEARCH TRIANGLE PARK, NC, September 28, 2010 – Consumers who use streaming audio are not aware of many of the streaming options available to them and have relatively shallow perceptions of the options they are aware … Continue reading Coleman Insights Finds that Streaming Audio is an Underdeveloped Brand Category »

RESEARCH TRIANGLE PARK, NC, August 26, 2010 – Coleman Insights announced today that the online presentation of “Real PPM Panelists Tell All,” the company’s landmark 2008 study that provided radio professionals with never-before-seen insights into the perceptions and behavior of Arbitron Portable People Meter™ (PPM™) panelists, has been re-released on its website.  Visitors to www.ColemanInsights.com/ppm … Continue reading Coleman Insights Re-Releases Online Presentation of “Real PPM Panelists Tell All” »