RALEIGH, NC, November 2, 2026 – Coleman Insights has named Bethany Barsoian Customer Success Manager for Validate, the company’s attribution platform that helps radio broadcasters demonstrate the impact of advertising campaigns on consumer behavior.
In her new role, Barsoian will serve as the primary point of contact for Validate subscribers, overseeing customer onboarding, training, technical support, and ongoing education. She will also work closely with the Validate development and research teams to enhance customer experience and help broadcasters maximize the platform’s value.
“Validate is an important part of our commitment to helping broadcasters demonstrate the effectiveness of radio advertising,” said Coleman Insights President Warren Kurtzman. “As our subscriber base grows, providing exceptional service and helping customers get the most out of the platform is essential. Bethany will play a critical role in making that happen.”
Barsoian brings extensive experience across radio, television, and digital advertising to the Coleman Insights team. Her career includes supporting sales organizations at Cumulus Media in Providence and USA TODAY Co., as well as consulting clients at Research Director, Inc.
“I’m excited to join Coleman Insights and help broadcasters turn Validate’s powerful attribution data into meaningful results for their advertisers,” said Barsoian. “My goal is to make the platform as accessible and valuable as possible for every customer, while ensuring their feedback helps shape its future.”
Congratulations to Bethany on the new role. Attribution is often the hardest thing for broadcasters to show advertisers, so having a dedicated person for onboarding and support on Validate sounds really valuable. I liked that her feedback loop with the development and research teams is part of the job, since that usually shapes how useful a platform becomes.