The new agreement expands a relationship that began with Coleman Insights serving as Validate’s exclusive representative in the United States. Under the expanded agreement, Coleman will now represent Validate to radio broadcasters and audio organizations worldwide, leading business development, sales, onboarding, and client support.

Validate helps broadcasters and advertisers connect radio and streaming audio campaign exposure with measurable consumer action. The platform combines streaming listening data, audience estimates from trusted ratings providers, and proprietary attribution technology to estimate total campaign reach across broadcast and streaming. It also tracks website engagement and captures conversion activity for up to 90 days after exposure.

“Our relationship with Coleman Insights has demonstrated the value of combining Validate’s technology with Coleman’s research expertise, industry relationships, and commitment to client service,” said Rod Schween, President of Pattison Media. “Expanding that relationship globally is a natural next step. Coleman will be an outstanding representative for Validate as we bring its capabilities to more broadcasters and advertisers around the world.”

“We have seen firsthand how Validate resonates with broadcasters seeking better ways to demonstrate the effectiveness of radio advertising,” said Warren Kurtzman, President of Coleman Insights. “We are excited to build on the partnership we have established with Pattison Media and bring Validate to broadcasters around the world. As advertisers demand greater accountability from every media investment, Validate gives radio a practical and compelling way to demonstrate the results it delivers.”

The expanded agreement combines Pattison Media’s continued investment in the development and evolution of Validate with Coleman Insights’ global audio industry relationships and consulting experience. Together, the companies will work to broaden adoption of attribution measurement and help broadcasters strengthen advertiser relationships with timely, actionable evidence of campaign performance.

For more information about Validate Audio Attribution, visit ColemanInsights.com/Validate.

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The study is designed to gather perspectives from underwriting and sponsorship sales professionals representing a range of station sizes, market types, and levels of responsibility. Coleman Insights will recruit participants for the study at its booth during the conference, with in-depth online interviews scheduled to take place after the event.

Through one-on-one conversations, the study will explore topics including revenue growth, advertiser expectations, competitive pressures, audience changes, sales effectiveness, team structure, training, measurement, and the expanding role of digital sponsorship opportunities.

“The underwriting environment is evolving quickly, and stations need a clearer understanding of both the pressures and the possibilities in front of them,” said Warren Kurtzman, President of Coleman Insights. “This study is intended to surface practical insights that can help public radio organizations strengthen underwriting performance and build sustainable revenue growth.”

Findings from the study will be shared first through an exclusive webinar this fall presented in collaboration with Greater Public.

Conference attendees are invited to visit Coleman Insights at Booth 22 at the Public Media Growth Conference July 8-10 at the Hilton Chicago to learn more about the study and sign up to participate.

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The study A/B-tests trailer versions from two Pantheon Media shows, “Superfan Diaries” and “Binge or Cringe,” and two Nova Podcasts shows, “High Scrollers” and “Better Than Yesterday,” with 500 podcast listeners in the United States.

“There are clear lessons that emerge from this research, including one very surprising takeaway,” said Coleman Insights Vice President and Consultant Jay Nachlis. “We’re thrilled to share our findings and discuss how podcasters can apply these strategies to their own trailers.”

Nachlis will be joined on the panel by Arielle Nissenblatt, founder of Earbuds Podcast Collective and head of community and content at Pinwheel by Audily; Peter Ferioli, COO of Pantheon Media; and Rachel Corbett, network director of Nova Podcasts.

A webinar discussing the findings in more detail will be held on Wednesday, June 3, at 1 p.m. ET / 10 a.m. PT. Registration is open here. A webinar to discuss the findings in more detail will be held on Wednesday, June 3^rd at 1PM ET/10AM PT. Registration is open here.

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“Validate will deliver remarkable results for radio stations in the U.S.,” said Coleman Insights president Warren Kurtzman. “For decades, advertisers have sought concrete ways to measure radio’s impact. I’ve been involved in the sales of services to radio stations for 40 years and I have rarely felt such a universally positive response to a new idea like I’m seeing with Validate.”

Cox Media Group and Connoisseur Media have already signed on as charter subscribers to Validate. The commitments of these two groups follow extensive discussions with the board of directors of the RAB, whose members will receive discounts on Validate subscriptions.

“Radio needs tools that make the impressive results we deliver very clear for advertisers,” said Rob Babin, Executive Vice President, Radio at Cox Media Group. “We believe Validate does that and look forward to our partnership.”

“When I first saw Validate, I knew it was something that could generate revenue for our stations,” said Connoisseur Media CEO Jeff Warshaw. “We look forward to being among the first radio groups delivering this important information to advertisers that demonstrates the power of radio.”

Validate combines streaming listening data with audience estimates from trusted ratings providers, using a proprietary algorithm to estimate total audience reach across both streaming and broadcast. By reporting on ad performance almost instantly, Validate allows radio sales teams to give advertisers real-time feedback on the effectiveness of their campaigns. A unique conversion tag further enables advertisers to track website engagement from listeners exposed to campaigns, capturing data for up to 90 days after exposure.

More information is about Validate is available at www.ColemanInsights.com/validate.

The post Coleman Insights And Partners Launch Game-Changing Validate Audio Attribution Platform For U.S. Radio Stations appeared first on Coleman Insights.

Integr8 USA originally served three formats with new music research—a combined Pop test for CHR and Hot AC, as well as tests for Country and Alternative. In response to client feedback, Integr8 USA is now offered for four formats, with CHR and Hot AC served with their own services. The new structure brings Integr8 USA into alignment with client strategies for both formats, including focused audience targeting and pacing that reflects each format’s respective music cycles.

Integr8 USA now offers 34 weekly new music reports and four recurrent reports. This slight reduction in the number of reports previously offered is more in sync with the strategic needs of music programmers and allows Coleman Insights to lower the price of the service to subscribers.

“This relaunch of Integr8 USA brings the service more in line with what our subscribers tell us they need,” said Coleman Insights president Warren Kurtzman. “The changes we’ve made make Integr8 USA more affordable and an easier fit into our clients’ 2025 budgets.”

Integr8 USA subscriptions are now available to radio stations, groups, and record labels for CHR, Hot AC, Country, and Alternative.

More information is available about Integr8 USA from Coleman Insights here.

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