Stations, publishers, and networks use Ascend Brand Lift Studies to demonstrate to their advertisers how much of an impact a specific campaign has on the audience. These studies, which are customizable for each client, answer questions that may include the following:

• Is the advertiser more top-of-mind in its category?
• Do consumers have a more positive impression of the brand?
• Are consumers more likely to consider a purchase?
• Are consumers associating specific campaign messaging with the brand?
• Do consumers see the brand as more trustworthy?