Insights that demonstrate a campaign's impact.
An Ascend Brand Lift Study from Coleman Insights can track and prove the effectiveness of radio, podcasting, and streaming audio advertising campaigns.
Stations, publishers, and networks use Ascend Brand Lift Studies to demonstrate to their advertisers how much of an impact a specific campaign has on the audience. These studies, which are customizable for each client, answer questions that may include the following:
- Is the advertiser more top-of-mind in its category?
- Do consumers have a more positive impression of the brand?
- Are consumers more likely to consider a purchase?
- Are consumers associating specific campaign messaging with the brand?
- Do consumers see the brand as more trustworthy?
“Build trust and earn attention. The entity that gets the most trust will get the most customers."
– Seth Godin
Actionable insights designed to help you
Validate Advertising Impact.
We've got analog and digital.
Depending on your client’s media plan and goals for the campaign, methodology for Ascend Brand Lift Studies can include reported listening behavior or pixel-based technology that matches ad exposure to the respondent.
Brand lift, supercharged with content testing.
Ask about including content testing in your Ascend Brand Lift Study. Have listeners listen to and evaluate spots or promos and share the messages they took away from your client’s campaign.
“The brand lift research Coleman Insights has provided to our clients has demonstrated the value of advertising on our networks. It has been instrumental in our efforts to secure renewals from our clients.”
– Dennis Green, Chief Operating Officer, Key Networks
Measure marketing uplift.
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