Outstanding library music testing that doesn’t break the bank.
In the past, you had two options for utilizing research for your music decisions. You could conduct a local test with listeners—the ideal method for staying on top of your own audience’s tastes. Or you could use national charts, but how could you be sure how other programmers are making their decisions?
Option 1 isn’t always feasible, and Option 2 doesn’t go far enough to empower you to make critical music decisions.
Presenting FACT USA from Coleman Insights, a new national music test available right now.
Coleman Credibility
FACT USA is backed by Coleman Insights, provider of gold-standard research for over 40 years. Hundreds of successful clients have relied on insights from Coleman. Now you can too.
Music Rated by Format Fans
See how songs perform among radio listeners carefully screened for interest in your format.
Representative Sample
Each FACT USA study uses a national sample that appropriately represents your format’s target audience in terms of age, gender, ethnicity, and geography.
Affordable For Everyone
FACT USA subscriptions are capped at $5,000 per station, with lower prices for stations in smaller markets. Subscription packages are also available for national platforms.
Beyond the Spreadsheet
FACT USA is delivered in The Analyst software from Cornerstone Research. Sort results by various measures including demographics and geography. Plus, you’ll have access to EraGuideSM, our exclusive metric that helps align the data to your strategy.
Work With a Coleman Consultant
For an additional fee, subscribers may opt for a Coleman consulting package that includes data delivery in our pcFACTSM software, a two-hour sorting session, and pre- and post-sort Strategic Music Monitor Analyses.
Now available for seven formats.
FACT USA subscriptions are now available for Mainstream AC, Hot AC, Country, Alternative, Classic Hits, Classic Rock, and R&B. Get the results in time for implementation prior to this year’s Fall ratings book.
Get FACT USA by Coleman Insights.
Mailing Address
2020 Progress Court, Suite 100 – 117
Raleigh, NC 27608
Email Address
info@colemaninsights.com
Phone Number
(919) 571-0000
