Coleman Insights’ FACT360SM Strategic Music Test is online music testing done right.
FACT stands for Fit Acceptance Compatibility Test. Why consider a FACT360 for your radio station’s next library music test?
As the name suggests, a FACT360 Strategic Music Test delivers deeper insights than a typical music study. Rather than just testing a series of song hooks with your listeners to determine which ones test well, we’re looking at other factors to ensure each song tested and added to the station works within the framework of your radio station’s strategy.
“A FACT360 Strategic Music Test delivers deeper insights than a typical music study”
Fit: This is a measurement of what station respondents expect to hear the song on. This measurement is important because, while a song may receive a high Acceptance score, it doesn’t necessarily mean that it fits with your perceptual brand.
Acceptance: This is a look at individual song scores, which we can look at among the total audience as well as additional breakouts.
Compatibility: We’ll take a look at which sounds are compatible and incompatible with each other to help you craft a cohesive listening experience.
Participants can take FACT360 Strategic Music Tests online, allowing for respondent convenience. We employ rigid quality control standards, ensuring a high-grade sample and outcome.
We cover important considerations about music testing and music strategy in our Tuesdays With Coleman blog series.
Contact us to learn more about conducting a FACT360 Strategic Music Test for your radio station! Take your library test to a higher level with FACT360. Online music testing done right.