FACT360 Strategic Music Test



Coleman Insights’ FACT360SM Strategic Music Test is online music testing done right.

FACT stands for Fit Acceptance Compatibility Test. Why consider a FACT360 for your radio station’s next library music test?

As the name suggests, a FACT360 Strategic Music Test delivers deeper insights than a typical music study. Rather than just testing a series of song hooks with your listeners to determine which ones test well, we’re looking at other factors to ensure each song tested and added to the station works within the framework of your radio station’s strategy.

Fit: This is a measurement of what station respondents expect to hear the song on. This measurement is important because, while a song may receive a high Acceptance score, it doesn’t necessarily mean that it fits with your perceptual brand.

Acceptance: This is a look at individual song scores, which we can look at among the total audience as well as additional breakouts.

Compatibility: We’ll take a look at which sounds are compatible and incompatible with each other to help you craft a cohesive listening experience.

Participants can take FACT360 Strategic Music Tests online, allowing for respondent convenience. We employ rigid quality control standards, ensuring a high-grade sample and outcome.

Watch the video below to learn how we combine multi-methodological recruitment and online data collection with our music strategy thought leadership to help radio stations build the most appealing and strategically on-target music libraries.

We offer the following series of blogs covering important considerations about music testing and music strategy:

Should I Play That Song On My Radio Station? by Jon Coleman

The 90s Music Research Conundrum by John Boyne

Is Your Music Changing With Your Audience? by Jay Nachlis

Every Song You Play Is A Marketing Decision by Warren Kurtzman

Who Should Be In My Library Test? by Sam Milkman

What Songs Should Be In My Library Test? by John Boyne

How Do I Ensure A Cohesive Sound? by Sam Milkman

How Can Listener Expectations Drive My Music Strategy? by John Boyne

FACT360 includes all of the benefits Coleman Insights has always offered through FACT, which we continue to offer as well. Click here to learn more about those benefits, including Advanced Strategic Measures, In-Depth Analysis, Actionable Recommendations and Hands-On Implementation.

President Warren Kurtzman announced the launch of FACT360 during an online webinar presentation where he reviewed the benefits of the FACT360 Strategic Music Test in detail. Watch the video below to learn more about what our online music test, FACT360, has to offer.

Contact us to learn more about conducting a FACT360 Strategic Music Test for your radio station! Take your library test to a higher level with FACT360. Online music testing done right.