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Latest News

Plenti Loyalty Rewards Program

Why The Plenti Loyalty Program Failed

April 24, 2018

On May 4, 2015, American Express announced the launch of a “coalition loyalty” rewards program called Plenti.  A coalition loyalty program offers incentives to customers of two or more businesses ...

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Bankers' Hours

Identify A Need And Fill It

April 17, 2018

Is your radio station filling a need? Many brands that identified the needs of their customers and then served those needs are finding great success. Do you remember the term, “Bankers’ Hours”? ...

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