Coming to Worldwide Radio Summit?

Join us for our keynote presentation, "Outside Thinking: Flip the Script On How You Think About Your Radio Station" May 4th in Hollywood!  

Learn More

Learn More About Your Content

A mediaEKG Deep Dive provides a second-by-second evaluation of what's working. We test radio shows, television shows, short-form videos, podcasts, commercials and more.

Dive In

Tuesdays With Coleman

Check out our weekly blog series for tips and insights on branding, content and research strategy.

Read Now

Latest News

Plenti Loyalty Rewards Program

Why The Plenti Loyalty Program Failed

April 24, 2018

On May 4, 2015, American Express announced the launch of a “coalition loyalty” rewards program called Plenti.  A coalition loyalty program offers incentives to customers of two or more businesses ...

Read more »
Bankers' Hours

Identify A Need And Fill It

April 17, 2018

Is your radio station filling a need? Many brands that identified the needs of their customers and then served those needs are finding great success. Do you remember the term, “Bankers’ Hours”? ...

Read more »

Read more articles »