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A mediaEKG Deep Dive provides a second-by-second evaluation of what's working. We test radio shows, television shows, short-form videos, podcasts, commercials and more.

It’s 2018. Do You Have a Plan?

A Plan Developer study can formulate a strategic roadmap for your radio station. Don’t let the year pass you by. Learn how “The Plan” from Coleman Insights can build your brand and take it to new heights!

Tuesdays With Coleman

Check out our weekly blog series for tips and insights on branding, content and research strategy.

What Does The Public Think About Public Radio?

We wanted to know what radio listeners think about Public Radio stations—if they think about them at all.

Latest News

Cardie B

Do Artists Still Need Radio For Stardom?

February 20, 2018

Have you been looking for music on YouTube lately? Maybe on Instagram? Snapchat? Unknown artists, old and young, are using these platforms to share their talents with the world. YouTube has created a ...

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Philadelphia Eagles coach Doug Pederson

How Research Won The Super Bowl

February 13, 2018

In the week leading up to the Super Bowl, my colleague Jon Coleman hypothesized why New England Patriots head coach Bill Belichick would be a great radio programmer. In the big game, it was Philadelphia ...

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