The Three Ts Of Content Execution: A Second-By-Second Look At Podcast Listening Behavior



Ben and Ashley I Almost Famous Podcast Business Unusual Barbara Corcoran


Wednesday, September 5, 2018 2:00 PM – 2:45 PM EDT – Webinar

What if you knew exactly what content engages your audience? What if you knew precisely what content pushes your audience away?

In this session first presented at Podcast Movement in Philadelphia, Senior Consultants John Boyne and Sam Milkman will reveal the results of an actual Coleman Insights mediaEKG® Deep Dive study on two popular iHeartRadio Original podcasts. The insights will cover “The Ben and Ashley I Almost Famous Podcast,” featuring former stars of ABC’s “The Bachelor” franchise, and “Business Unusual with Barbara Corcoran”, hosted by the real estate mogul, bestselling author and “Shark Tank” star.

By the end of the session, you’ll grasp the “Three Ts of Content Execution,” and how each can play a role in your content development. You’ll gain an understanding of how audiences feel about the content and why they feel that way. This session is designed to help podcasters and broadcasters create better, more focused content that produces more engagement and increases listening.


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