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#3- Why Should My Company Launch A Branded Podcast?
By: Jay Nachlis
January 14, 2025
For starters, it’s a unique form of outreach to add to a marketing plan. Relative to a more standard advertising campaign, a branded podcast can be a cost-efficient way for a company to provide content that grows its image and …Read More
#2- It’s Not Enough For Your Brand To Be Liked
By: John Boyne
March 25, 2025
Recently, a sharp and forward-thinking client forwarded me an article referencing findings published in The Journal of Consumer Research, along with the following question: “We do a lot of research to make our products more likable—but what else do we need to do to make them more consumable?”…. Read More
#1- Why The Rise Of Video Podcasting Is Not Killing Audio
By: Jay Nachlis
April 8, 2025
Podcasting is at a crossroads thanks to the overwhelming impact of video and YouTube. Everyone in the industry knows it, and I sense a feeling of impending loss of the audio-focused medium we love….Read More
