Tuesdays With Coleman

 

Tuesdays with Coleman is our weekly blog series for tips and insights on branding, content and research strategy.

Here are our top three blogs of 2020 (so far).

We invite you to subscribe for fresh insights in your inbox each Tuesday!

 

#3-Start With the Customer and Work Backwards

By: Jay Nachlis
February 4, 2020

“Start with the customer experience and work backwards.”

That’s what Steve Jobs says 1:55 into this video from 1997 in response to an audience member who was questioning Jobs’ strategic direction.…Read More

#2-Programming Radio to the Masses in a Personalized World

By: Jon Coleman
January 7, 2020

As you listen to songs on Spotify, it learns your behavior and makes recommendations. Up to six Daily Mixes include your regular listens and Spotify’s suggestions. Discover Weekly” and “Release Radar” list songs and new releases based on your listening habits.

Radio stations, meanwhile, program to the masses—a curated blend of songs chosen for…a lot of people.…Read More

#1-The Seven Deadly Sins of (Non) Strategic Thinking

By: Sam Milkman
January 21, 2020

We consider ourselves fortunate to work with some of the most strategic minds in the audio entertainment space. But even the most seasoned strategists fall into the trap of what we call “Inside Thinking”—when you get too close to the product for your own good and are unable to see it through the lens of your customers.

In contrast, “Outside Thinkers” adopt a more strategic perspective…Read More