Tuesdays With Coleman

 

Tuesdays with Coleman is our weekly blog series for tips and insights on branding, content and research strategy.

Take a look at our current trending blogs and subscribe for fresh insights in your inbox each Tuesday!

 

How to Win by Thinking Slower

By: Jon Coleman
September 10, 2019

It is fundamental human nature that when we see a correlation, we assume causation – in other words, because A happened, it must have been caused by B. In fact, we often invent causation when no concrete evidence exists. And this is a very dangerous exercise. A perfect example of this in the radio industry …Read More

 

 

Seven Solutions for the Podcasting Brand Challenge

By: Warren Kurtzman
August 20, 2019

If you read the last two installments of Tuesdays With Coleman, you are aware of the brand building challenges that exist in the podcasting space. Two weeks ago, I wrote about how Joe Rogan is the biggest brand in podcasting, but that only 14% of monthly podcast listeners are aware of him on an unaided …Read More

 

 

The Misguided Allure of Deep Tracks

By:  Jon Coleman
June 18, 2019

Don’t get radio talent coach Steve Reynolds started on deep tracks. Wait, it’s too late. It all started June 2nd at 11:53am on his Facebook page, when he posted this: “Dear Yacht Rock Radio on SiriusXM: welcome back, happy summer, missed you, but…you’re playing lots of unfamiliar music and songs that are stiffs. Please get …Read More

 

 

The Current State of Contemporary Music

By: Warren Kurtzman
April 2, 2019

Coleman Insights is releasing findings from its Contemporary Music SuperStudy in a four-part blog series, followed by a free webinar on April 30th in which the findings will be covered in greater depth. Details to register for that webinar are below. There’s no shortage of song data for today’s radio program directors. Radio airplay data … Read More