September 8, 2026

The Components of Tuning Occasions – Switching vs. Turning

Executive summary

What this study
is set out to answer

What the study found

Key findings

From the study

The research in two figures

Questions this study answers

Watch the webinar

The findings, presented

Walk through the research with the team that ran it, including the examples and the questions that came up live.

Open on YouTube

Put it to work

What this means for your business

Methodology

How the research was conducted

Want to understand what's really driving your station's listening occasions?

Coleman Insights can help you understand how Turning and Switching behavior affects your station’s PPM performance and what it will take to build a stronger, more resilient brand.