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June 1, 1998

CHR Segmentation

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While this look at the state of Top 40 music is a bit dated, it provides a great example of the challenges of catering to different music appetites on one station. This study debuted at the Radio & Records Convention ’98.

« Alternative Music Clusters: Defining the Boundries of the Format Broadband Revolution 1 »
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Resources
  • Contemporary Music SuperStudy 2

    How have contemporary music tastes changed since our first groundbreaking Contemporary Music SuperStudy? The second annual edition of the large scale music project is here to answer that question.

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  • Outside Thinking for Podcasts

    In this webinar, we introduce you to a breakthrough strategy called Outside Thinking. Outside Thinking will empower you to view your podcast from the perspective of your listeners.

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  • Contemporary Music SuperStudy

    We took a list of the most consumed songs from the past year by streaming, sales and radio airplay as measured by Nielsen – BDSradio. We tested those songs with 1,000 people ages 12-54 across the United States and Canada.

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  • The Three Ts of Content Execution: A Second-By-Second Look at Podcast Listening Behavior

    At Podcast Movement 2018 in Philadelphia, Sam Milkman and John Boyne presented the results of a mediaEKG® Deep Dive study on two iHeartRadio podcasts.

    View More »

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