January 27, 2014

Misreading PPM: A Deeper Look (Part 2)

Coleman Insights CEO Jon Coleman continues to share this thoughts on what’s important to your station’s success in the most recent edition of The Sands Report. This interview follows his recent blog, “Misreading PPM and What Drives Ratings.”

You can read Part 2 of the interview here: The Sands Report with Jon Coleman Part 2

If you missed Part 1 you can find it here: The Sands Report with Jon Coleman Part 1

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