January 21, 2022

Coleman Insights Announces its Fourth Annual Study of Contemporary Music Tastes

RESEARCH TRIANGLE PARK, NC, January 21,2022– Coleman Insights will reveal its initial findings from Contemporary Music SuperStudy 4, the media research firm’s annual study of contemporary music study tastes, at All Access Audio Summit.

Coleman Insights’ Contemporary Music SuperStudy will examine the contemporary music appetites of 1,000 12- to 54-year-olds across the United States and Canada using the firm’s FACT360 Strategic Music TestSM platform. The study utilizes a song list comprised of the most consumed songs of 2021 as measured by Luminate that includes radio airplay, streaming, and sales data. Findings will include the best and worst testing songs, artists, and genres, as well as differences by platform consumption, and how contemporary music tastes are evolving.

Last year’s study indicated pandemic year results that were frozen in time, including Ed Sheeran’s “Shape Of You” testing number one overall for the second straight year. Additional findings included growth in Hip Hop/R&B and a year-to-year drop off in the overall appeal of Country.

According to Coleman Insights President Warren Kurtzman, “What we love about All Access Audio Summit is its focus on moving forward. There is a concerted effort to bring together important voices and visions to improve the industry and stay on top of the changing habits and trends of audio consumers. That’s why it makes perfect sense to debut the findings of the Contemporary Music SuperStudy at All Access Audio Summit each year.”

Kurtzman, EVP/Senior Consultant John Boyne, and EVP/Senior Consultant Sam Milkman will reveal the results from the benchmark study on Thursday, April 21 at 11am (PDT).

Registration for the All Access Audio Summit is open here.

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