October 13, 2015

Coleman Insights Launches FACT360

RESEARCH TRIANGLE PARK, NC, October, 13, 2015—Coleman Insights launched a new service for the radio industry today—the FACT360SM Strategic Music Test. FACT360 is online music testing done right in that it takes advantage of the latest sampling techniques and data collection capabilities while also utilizing the highest levels of quality control. In addition, because it delivers the same benefits of the FACT Strategic Music Tests that Coleman Insights has provided to its clients for more than 20 years, FACT360 helps radio stations build the most appealing and strategically on-target libraries possible.

President/chief operating office Warren Kurtzman made the formal announcement of FACT360’s launch during a webinar presentation, where he reviewed the methodology Coleman Insights uses for FACT360 Strategic Music Tests and the benefits the service provides to its clients.

“After more than two years of testing, we are very excited to introduce a new version of our leading library testing service,” said Kurtzman. “The needs of the radio industry are changing and we’ve worked hard to stay on top of the trends when it comes to music research and sample recruitment. More than 90 percent of our library testing clients have already transitioned from FACT to FACT360, giving us confidence that it is now time to share with the rest of the radio industry how we provide programmers with data-driven strategies that help them make the right decisions about the songs they play.”

FACT360 Strategic Music Tests use multi-methodological recruitment via landlines, mobile phones and online and then sends qualified respondents to online surveys to provide their feedback about music. The approach allows Coleman Insights to utilize better samples than other music testing offerings and deliver its services at a more competitive price point than in the past.

Additional details about FACT360 Strategic Music Tests, including a video reviewing its development and benefits, are available at www.ColemanInsights.com/FACT360.

About Coleman Insights
Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Sony Corporation, Emmis Communications, The Walt Disney Company, iHeartMedia, EMI, Radio One, Warner Music Group, Cox Media Group, American Public Media, Bonneville International Corporation, Vivendi SA, Hubbard Radio, Grupo Radio Centro, Newcap Radio, Lagardère International, Grupo Prisa, Mid-West Family Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, SBS Broadcasting, Townsquare Media and Alpha Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

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