August 5, 2019

Coleman Insights Finds that Joe Rogan is the Biggest Brand in Podcasting

RESEARCH TRIANGLE PARK, NC, August 5, 2019 – A new podcast research study by Coleman Insights reveals that The Joe Rogan Experience has the highest Unaided Awareness of all podcasts among monthly podcast users. Furthermore, more than twice as many podcast users are aware of Rogan’s show on an unaided basis than any other podcast.

The study of 1,000 18 to- 64-year-old monthly podcast listeners conducted in May 2019 asked respondents to name as many podcasts as they could think of, regardless of whether they listened to them. The Joe Rogan Experience was mentioned by 14% of all respondents, followed by Serial in second place at 6%. The only other podcasts that achieve Unaided Awareness levels above 3% are The Daily, This American Life and My Favorite Murder, each of which was mentioned by 4% of the study’s respondents.

Coleman Insights President Warren Kurtzman explains, “This study makes the importance of branding in podcasting crystal-clear. On the one hand, we see how big of a brand Joe Rogan has relative to every other podcasting brand. On the other hand, the leading brand is top-of-mind with only 14% of podcast listeners, and he started his show 10 years ago! Figuring out how to cut through and be memorable is a real and daunting, but exciting, challenge for podcasters.”

Coleman Insights will reveal additional results and insights from the podcast research study in a presentation at Podcast Movement, to be held at the Rosen Shingle Creek in Orlando. The session, “Outside Thinking for Podcasts”, is set for Wednesday August 14th at 9:00 AM as part of the conference’s Industry Track.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Bonneville International Corporation, Hubbard Radio, Educational Media Foundation, Stingray Radio, Emmis Communications, SummitMedia, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Service Broadcasting Corporation, CRISTA Media, and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

About Podcast Movement

Podcast Movement is the world’s largest gathering of podcasters, featuring over 300 speakers and panelists participating in over 150 sessions. Over 4,000 podcasters from nearly 30 countries have attended over the past six years. Podcast Movement 2019 will be held August 13-16 at the Rosen Shingle Creek in Orlando.

 

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