August 1, 2019

Coleman Insights Releases Sortable Song Data From Contemporary Music SuperStudy

RESEARCH TRIANGLE PARK, NC, August 1, 2019 – Coleman Insights is now offering free access to a sortable spreadsheet containing song-by-song data from the Contemporary Music SuperStudy it released in March. Visitors to the company’s website, www.ColemanInsights.com, can now view how each song was evaluated by listeners, with breakdowns by age, gender, ethnicity and more.

The study’s major findings, which Coleman Insights previously shared at the Worldwide Radio Summit, via webinar and through its Tuesdays With Coleman blog series included:

  • Hip Hop/R&B was the most consumed genre of 2018, but is also the most polarizing;
  • Pop is the one genre that fans of all other genres can agree on;
  • The appeal of Hip Hop/R&B titles is concentrated among younger, male listeners, while Country titles perform best among older, female listeners;
  • While the music tastes of supporters and detractors of President Trump vary significantly, “Uptown Funk” by Mark Ronson featuring Bruno Mars is the top song with both groups

It was based on a test of 2018’s most consumed songs with 1,000 12 to- 54-year-olds across the United States and Canada utilizing Coleman Insights’ FACT360SM Strategic Music Test platform.

“We are making the song-by-song data study available after receiving many requests from our clients,” said President Warren Kurtzman. “The real value in this study is in the insights we previously released, but we believe the industry will enjoy having free access to this resource. While programmers should not make any music decisions based on this data, they can use it to ensure that many of the stronger-testing songs in their stations’ formats are included in any customized music research they do.”

The Contemporary Music SuperStudy sortable data is now available under “Free Studies” in the Resources section at www.ColemanInsights.com. That section also includes the more detailed analyses Coleman Insights released earlier this year.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by iHeartMedia, Entercom Communications Corporation, Bonneville International Corporation, Hubbard Radio, Educational Media Foundation, Stingray Radio, Emmis Communications, SummitMedia, Salem Communications, Connoisseur Media, Corporación Radial del Perú, Service Broadcasting Corporation, CRISTA Media, and Townsquare Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.

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