Coleman Insights announced today that Jessica Lichtenfeld has joined the media research firm as an associate consultant. The announcement was made by Warren Kurtzman, president at Coleman Insights.
“We’re very excited to welcome Jessica to Coleman Insights,” said Kurtzman. “Her years of market research experience combined with the perspective of someone who has worked in other media will be a truly valuable asset not only for our team but for our clients.”
“I’m thrilled to be working with a company whose expertise and relationships in the radio industry are so extensive and respected,” said Lichtenfeld. “I look forward to immersing myself in the audio side of the media world, and I hope to make a significant contribution working alongside the executive team to provide the deep analytics and insights expected by their clients.”
As an associate consultant, Lichtenfeld will design and analyze strategic and music research projects that help radio stations build strong brands and develop great content. She comes to Coleman Insights with an impressive background in media and research, moving to Raleigh two years ago to join THREE Group as a senior strategist. Prior to her work at THREE, she spent more than a decade in media and research, holding positions with E-Poll, Viacom and Feld Entertainment among others. She holds a Master of Arts degree from the Newhouse School at Syracuse University and a Bachelor of Arts degree from Brandeis University.
About Coleman Insights
Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Emmis Communications, The Walt Disney Company, iHeartMedia, Univision, Bonneville International Corporation, Hubbard Radio, Newcap Radio, Lagardère International, SummitMedia, Grupo Prisa, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, SBS Broadcasting, Neuhoff Media, Townsquare Media and Alpha Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.