RESEARCH TRIANGLE PARK, NC, SEPTEMBER 8, 2022 – Media research firm Coleman Insights welcomes Scott Musgrave, most recently Head of U.S. Radio at Luminate (formerly Nielsen Music/MRC Data), as the newest member of its executive team. Musgrave begins his new responsibilities with Coleman Insights on September 12th.
In his new role, Musgrave will oversee the sales efforts of Coleman Insights, as well as its sister company, Integr8 Research. He will focus on new business development across all facets of the global audio entertainment industry, including radio, streaming, podcasting, music, and live events.
“Scott and I have long discussed working together, so I am thrilled to add him to the leadership team,” said Coleman Insights President Warren Kurtzman. “We have known each other for more than 30 years and I’ve always known him to be extremely customer-focused and look forward to him providing solutions that help solve some of our client’s biggest challenges.” Musgrave adds, “I have been an admirer of Coleman Insights’ work for too many years to count. I couldn’t be more excited to get started helping clients build and strengthen their brands.”
Before managing sales of BDSradio for Luminate for the past five years, Musgrave spent 17 years at Nielsen Audio (formerly Arbitron), including nine years as VP Sales/SVP General Manager of its radio station business. He also has held senior management and consultant roles at a wide array of startup and established media companies, including Media Monitors, Marketron, Quu Interactive, MediaDash.com, TuneGenie, Triton Digital, and Amplifi Media.