November 2, 2015

Radio Listeners Say “Hello” To Adele

New Single Soars to the Top of New Music Research

 RESEARCH TRIANGLE PARK, NC, November 2, 2015—Adele’s new single isn’t merely racking up video views at a record pace; it’s also generating passionate responses from radio listeners faster than any new song in recent memory.   More than a half dozen radio station clients of Coleman Insights’ Integr8SM new music research service tested “Hello” during the song’s first week; it debuted as the #1 highest-rated song for every station.

“Since launching Integr8 new music research three years ago, we’ve never seen a song become #1 so fast and so consistently from market to market as we have with Adele’s new single,” said Coleman Insights new music research manager Matt Bailey. “While a song that generates buzz can get a lot of video views overnight, it’s highly unusual that a song can also generate the kind of passion in research as ‘Hello’ has stirred among our CHR and Hot AC clients’ audiences. It will be interesting to see how well the song sustains this level of listener engagement in the weeks and months ahead.”

Integr8SM new music research provides many of North America’s leading contemporary music stations with custom weekly research on how their target audiences respond to new music. More information is available at www.ColemanInsights.com/Integr8.

About Coleman Insights

Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978.  Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Sony Corporation, Emmis Communications, The Walt Disney Company, iHeartMedia, EMI, Radio One, Warner Music Group, Cox Media Group, American Public Media, Bonneville International Corporation, Vivendi SA, Hubbard Radio, Grupo Radio Centro, Newcap Radio, Lagardère International, Grupo Prisa, Mid-West Family Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, SBS Broadcasting, Townsquare Media and Alpha Media.  Additional information about Coleman Insights is available at www.ColemanInsights.com.

 

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