June 20, 2018

Coleman Insights To Take A Deep Dive Into Podcast Engagement At Summer Conference

RESEARCH TRIANGLE PARK, NC, June 20, 2018 – Coleman Insights will present the results of a new mediaEKG® Deep Dive study on iHeartRadio’s The Ben and Ashley I Almost Famous Podcast, featuring former stars of ABC’s The Bachelor, and Business Unusual with Barbara Corcoran, featuring the real estate mogul and Shark Tank celebrity, as part of the Industry Track at Podcast Movement July 25 in Philadelphia, PA.

The proprietary mediaEKG Deep Dive platform provides second-by-second insight into which elements of the podcast appeal to listeners and which do not. The platform also uses a mix of quantitative and qualitative methods to reveal how listeners feel about the podcast’s hosts and guests and how engaged listeners are with the podcast’s content benchmarks.

Coleman Insights Executive Vice President/Senior Consultant Sam Milkman explains, “We will go well beyond the simple measures of listener and download counts that podcasters are used to seeing and examine content engagement. By looking at how the audience responds to specific content, podcasters can more effectively develop engaging content.”

Podcast Movement Co-Founder Dan Franks adds, “We are thrilled to partner with Coleman Insights to help us present the Industry Track at this year’s Podcast Movement. One of the biggest challenges for a podcaster is to figure out who their listener is, and what their listener wants. Coleman’s solutions for this very problem are very exciting for us as organizers, as we get to help spread the word this July throughout the entire podcast community!”

Coleman Insights’ Executive Vice Presidents/Senior Consultants Sam Milkman and John Boyne will deliver “The Podcast Content Deep Dive: A Second-By-Second Look At Listening Behavior” Wednesday, July 25 at 10am at Podcast Movement at the Philadelphia Marriott Downtown. They will be joined by Chris Peterson, Senior Vice President, Podcasting for iHeartMedia. The session will be part of the conference’s Industry Track, featuring subjects such as metrics and advertising standards to future trends.

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