This is the fourth in a series about how listeners engage with music across traditional and emerging platforms YouTube has emerged as a key medium for music consumption and discovery, especially among teens and young adults.  Carly Rae Jepsen’s “Call Me Maybe” broke on YouTube.  Psy’s “Gangnam Style” became a cultural touch point on YouTube. … Continue reading How to Spot a Real Hit from a Viral Video »

This is the third in a series about how listeners engage with music across traditional and emerging platforms In our last installment, we demonstrated how music purchasing patterns are fundamentally different from music listening patterns.  Now we look at the importance of a strong sales launch because our analysis reveals that over half of all … Continue reading Why Strong Sales Debuts Can Lead To Stiffs »

This is the second in a series about how listeners engage with music across traditional and emerging platforms Before the advent of callout in the 1970s, radio’s only new music research tool was record sales.  When people stopped buying a record, radio stations stopped playing the record.  In the 1960s, almost every hit you heard … Continue reading Why Music Listening Is Different From Music Sales »

This is the first in a series about how listeners engage with music across traditional and emerging platforms For decades, radio has debated the question of how fast stations should move through contemporary music.  When modern music research first emerged in the 1970s, radio stations began holding on to hits longer than they did in … Continue reading When Is A Hit A Hit? »

Jon Coleman and I were walking through an airport last week when we unexpectedly ran into a longtime Coleman Insights client.  I won’t mention his name here, but if I did, most reading this would recognize it, as he is a highly successful and well-respected head of programming for one of America’s largest radio groups. … Continue reading One Hundred Ivy League Millennials Ready for Hire »

Those who know me well know that I’m an “early adopter” who likes to try every new gadget and technology that comes along as soon as possible.  That is especially true of anything related to music and audio streaming, as evidenced by the wide array of outmoded MP3 players that fill my desk drawers and … Continue reading Why I Became a NextRadio Disciple »

What a local rezoning fight can tell you about the challenges of listening to listeners.   Recently, I got involved in a hotly-debated rezoning issue in my town.  (The proposal would replace old strip malls with multi-story mixed use development.)   While it was the sudden onslaught of middle age that turned me into a responsible citizen, … Continue reading But Our Facebook Fans All Said… »

CEO Jon Coleman interviews with Greg Smith from Radio Today Australia, sharing his thoughts and insight on what it takes to win the ratings at breakfast. Click here to read the full article. For a high-res version of the Program Development Model featured in this article, click the image below.

Vice President Chris Ackerman (@ChrisatColeman) lends his insight on the Country music genre and fan-base to the American Marketing Association in this month’s edition of Marketing News magazine. The full article is available here: Marketing News – Crossing Borders (PDF) and >online.