The third annual benchmark study of contemporary music tastes demonstrates how tastes were impacted in 2020, a year in which the normal rhythms of life were upended by the COVID-19 pandemic. Contemporary Music SuperStudy 3 examined the appetites for contemporary music among 1,000 12- to 54-year-olds across the United States and Canada.
How did contemporary music tastes shift in a year in which consumers were stuck at home, didn’t attend concerts, and the number of new music releases was reduced?
Get the answers as we reveal findings in our Tuesdays With Coleman blog and take a deeper dive in our annual webinar.
CONTEMPORARY MUSIC SUPERSTUDY 3 WEBINAR
Watch the recording of the Contemporary Music SuperStudy 3 Deep Dive webinar: Click here!
FINDINGS
Tracking Contemporary Music Trends
Time Stands Still in Contemporary Music SuperStudy 3
Pop Reigns Supreme (Again!) in Contemporary Music SuperStudy 3
Slicing Contemporary Music Tastes by Demographics and Consumption
SONG DATA
As part of our Coleman Complete promise, every Coleman Insights client that completes a Coleman Insights study will receive exclusive access to the Contemporary Music SuperStudy 3 song-by-song data at no cost.
