There has been significant buzz in and out of the entertainment industry as to the state of contemporary music. Contemporary Music SuperStudy 3 demonstrated how lockdowns, no concerts, and artists holding back new releases contributed to a “freezing” in consumers’ tastes.
In Coleman Insights’ fourth annual study tracking contemporary music tastes in the United States and Canada, we’ll see how a gradual re-opening of society, the return of live music, and ramping up of new releases affected the results. Follow along as we reveal insights from our findings through our Tuesdays With Coleman blogs, a deep dive webinar, and a report.
This page will be updated as we reveal new findings.
Download the executive summary detailing our insights from Contemporary Music SuperStudy 4
HIGHLIGHTS (PUBLISHED IN TUESDAYS WITH COLEMAN BLOGS)
As part of our Coleman Complete promise, every Coleman Insights client that completes a Coleman Insights study will receive exclusive access to the Contemporary Music SuperStudy 4 song-by-song data at no cost.