September 20, 2018

The Three Ts of Content Execution: A Second-By-Second Look at Podcast Listening Behavior

At Podcast Movement 2018 in Philadelphia, Sam Milkman and John Boyne presented the results of a mediaEKG® Deep Dive study on two iHeartRadio podcasts. One was “The Ben and Ashley I Almost Famous Podcast,” featuring former stars of ABC’s “The Bachelor” franchise, and the other was “Business Unusual with Barbara Corcoran,” featuring the real estate mogul and “Shark Tank” star. The purpose of the study was to analyze second-by-second listener behavior in various segments within each of these shows.

Click here to watch the webinar recording.