September 8, 2021

Coleman Insights and Advantage Music Research Announce Strategic Partnership

RESEARCH TRIANGLE PARK, NC AND BRIDGEWATER, NJ, September 8, 2021 – Coleman Insights and Advantage Music Research announced a unique new strategic partnership today that is focused on serving the radio industry.

Since Deena Hollander founded Advantage Music Research and its flagship ScorecardSM music testing service in 2017, her company and Coleman Insights have built an informal partnership where each firm refers potential clients to one another when it is deemed the other’s offering may be better suited to their needs. According to Coleman Insights President Warren Kurtzman, “We’ve referred a number of clients to Advantage over the last few years, as their Scorecard service is the only one we’re aware of that provides online library testing that meets our methodology and data quality standards. When our FACT360 Strategic Music TestsSM have not been a suitable option for those clients, Deena has delivered something that we’ve received great feedback on.”

Under the terms of the strategic partnership, Advantage Music Research will refer clients who require a deeper level of insights and recommendations provided by a FACT360 Strategic Music Test to Coleman Insights. Meanwhile, Coleman Insights will refer clients with whom it has competitive conflicts or whose budgets and/or needs are better aligned with what Scorecard offers to Advantage Music Research.

Advantage Music Research Founder Deena Hollander adds, “One thing we’re always confident of is that Coleman Insights shares the same commitment to extremely high-quality data that our clients require. I’m excited for our companies to share best practices regarding fielding and data collection, and to ensure we can help radio stations achieve stellar results that are appropriate for their needs.”

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