RESEARCH TRIANGLE PARK, NC, January 19, 2015—In a new series of blog posts, Coleman Insights® explores how listeners consume new music across different platforms. Beginning today and over the next few weeks, the series will explore new music consumption on broadcast radio and how it compares to consumption via streaming, downloading and other digital platforms.
“We originally created this analysis to give clients of our new music research service Integr8SM additional insights into how listeners consume new music,” commented New Music Research Manager Matt Bailey, who is authoring the blog posts. “With digital music platforms making claims that they are months ahead of radio on new music, we thought our analysis would be helpful to the larger radio community.”
The first post, available at https://colemaninsights.com/news/when-is-a-hit-a-hit, compares the vintage of the biggest hit songs on radio are versus the vintage of the songs listeners play most using on-demand streaming services. (Vintage refers to when a song first enters public consciousness and enters the Billboard® Hot 100.) Based on this analysis, Bailey concluded, “While there are definitely a few differences between what consumers play using on-demand digital media platforms versus what they are hearing on radio, the differences aren’t as dramatic as some are reporting.”
Upcoming posts will examine related topics including music sales patterns, Shazam, and YouTube, and what radio programmers can learn from consumer behavior on these other platforms.
About Coleman Insights
Coleman Insights, headquartered in Research Triangle Park, NC, with offices in Philadelphia and Hamburg, Germany, is a firm that has helped media properties build strong brands and develop great content since 1978. Its clients include hundreds of media properties in North America, South America, Europe and Asia, including those owned by CBS Corporation, Sony Corporation, Emmis Communications, The Walt Disney Company, Lincoln Financial Media, iHeartMedia, EMI, Radio One, Warner Music Group, Cox Media Group, American Public Media, Bonneville International Corporation, Vivendi SA, Hubbard Radio, Grupo Radio Centro, Newcap Radio, Lagardère International, Grupo Prisa, Mid-West Family Broadcast Group, Salem Communications, The Mondadori Group, Connoisseur Media, Corporación Radial del Perú, SBS Broadcasting, Townsquare Media and Alpha Media. Additional information about Coleman Insights is available at www.ColemanInsights.com.