Monthly Archives: February 2014

Last month, Jon Coleman wrote on article entitled “Misreading PPM and What Drives Ratings.”  In it, he talked about the tension between in-the-moment performance and brand value.  Jon expressed concern that radio programmers and management are sometimes so overly focused on preventing in-the-moment tune-out that they don’t do the big bold things that drive loyalty … Continue reading Pharmacies, Cigarettes…and Radio? »