Late last month, a post on the Jacobs Media jacoBLOG called “Pyramid Scheme” introduced the idea of an update or makeover of the original Coleman Image Pyramid. It was based on the premise that radio broadcasters are now competing in an infinitely larger media landscape. The Jacobs New Pyramid suggested a different pecking order, with … Continue reading The Great Pyramids of Radio
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This is the fourth in a series about how listeners engage with music across traditional and emerging platforms YouTube has emerged as a key medium for music consumption and discovery, especially among teens and young adults. Carly Rae Jepsen’s “Call Me Maybe” broke on YouTube. Psy’s “Gangnam Style” became a cultural touch point on YouTube. … Continue reading How to Spot a Real Hit from a Viral Video
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This is the third in a series about how listeners engage with music across traditional and emerging platforms In our last installment, we demonstrated how music purchasing patterns are fundamentally different from music listening patterns. Now we look at the importance of a strong sales launch because our analysis reveals that over half of all … Continue reading Why Strong Sales Debuts Can Lead To Stiffs
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